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Questions and Answers
What is the second step in identifying customers for an entrepreneurial firm?
What is the second step in identifying customers for an entrepreneurial firm?
- Selecting a target market (correct)
- Conducting market research
- Establishing a unique market position
- Segmenting the market
What is the market that Kyle White is trying to appeal to called?
What is the market that Kyle White is trying to appeal to called?
- Target market (correct)
- Focal market
- Objective market
- Critical market
What is the first step in selecting a target market?
What is the first step in selecting a target market?
- Market segmentation (correct)
- Market splitting
- Market positioning
- Market targeting
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