Target Market Mastery
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Questions and Answers

What is the second step in identifying customers for an entrepreneurial firm?

  • Selecting a target market (correct)
  • Conducting market research
  • Establishing a unique market position
  • Segmenting the market

    • What is the market that Kyle White is trying to appeal to called?

  • Target market (correct)
  • Focal market
  • Objective market
  • Critical market

    • What is the first step in selecting a target market?

  • Market segmentation (correct)
  • Market splitting
  • Market positioning
  • Market targeting

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