3 Questions
What is the second step in identifying customers for an entrepreneurial firm?
Selecting a target market
What is the market that Kyle White is trying to appeal to called?
Target market
What is the first step in selecting a target market?
Market segmentation
Test your marketing knowledge with this quiz focused on target markets. Learn about the three steps entrepreneurial firms use to identify their target market: segmenting the market, selecting a target market, and establishing a unique market position. Answer questions about market terms and concepts, and see how much you know about identifying and appealing to your target audience.
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