Are You Meeting Your Customers' Needs?
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Questions and Answers

What are the four main customer needs that an entrepreneur or small business must consider?

  • Price, quality, size, and convenience
  • Price, quality, choice, and convenience (correct)
  • Price, quality, quantity, and convenience
  • Price, quality, color, and convenience

    • What is the difference between low prices and value for money?

  • Low prices may not necessarily provide value for money (correct)
  • Value for money is not important for customers
  • Low prices always provide value for money
  • Low prices and value for money are the same thing

    • Why might customers expect a low price for a discount shop's own brand of chocolate?

  • They may assume the product is of low quality (correct)
  • They may assume the product is handmade
  • They may assume the product is organic
  • They may assume the product is rare

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