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Questions and Answers
What are the four main customer needs that an entrepreneur or small business must consider?
What are the four main customer needs that an entrepreneur or small business must consider?
- Price, quality, size, and convenience
- Price, quality, choice, and convenience (correct)
- Price, quality, quantity, and convenience
- Price, quality, color, and convenience
What is the difference between low prices and value for money?
What is the difference between low prices and value for money?
- Low prices may not necessarily provide value for money (correct)
- Value for money is not important for customers
- Low prices always provide value for money
- Low prices and value for money are the same thing
Why might customers expect a low price for a discount shop's own brand of chocolate?
Why might customers expect a low price for a discount shop's own brand of chocolate?
- They may assume the product is of low quality (correct)
- They may assume the product is handmade
- They may assume the product is organic
- They may assume the product is rare
