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Questions and Answers
What is the first step in creating a unique selling proposition?
What is the first step in creating a unique selling proposition?
- Make a list of potential differentiators (correct)
- Research the competition
- Compile the data
- Compare unique angles against audience needs
What should you aim for when creating a USP?
What should you aim for when creating a USP?
- Common problems
- Abstract ideas
- Specific solutions (correct)
- General benefits
Why should you research the competition?
Why should you research the competition?
- To analyze their financial reports
- To learn from their marketing strategies
- To identify gaps in the market (correct)
- To copy their USP
What should you do with the information gathered from research?
What should you do with the information gathered from research?
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What is the purpose of identifying customer needs?
What is the purpose of identifying customer needs?
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What should you do with your strongest USP?
What should you do with your strongest USP?
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Why is precision important in marketing?
Why is precision important in marketing?
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What is a common trait among strong USPs?
What is a common trait among strong USPs?
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What happens when products are positioned differently in the same category?
What happens when products are positioned differently in the same category?
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What is the ultimate goal of creating a USP?
What is the ultimate goal of creating a USP?
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