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Entrepreneurship and Customer Feedback

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Questions and Answers

What is the first step in creating a unique selling proposition?

Make a list of potential differentiators (correct)

Research the competition

Compile the data

Compare unique angles against audience needs

What should you aim for when creating a USP?

Common problems

Abstract ideas

Specific solutions (correct)

General benefits

Why should you research the competition?

To analyze their financial reports

To learn from their marketing strategies

To identify gaps in the market (correct)

To copy their USP

What should you do with the information gathered from research?

Use it to refine your USP Signup and view all the answers

What is the purpose of identifying customer needs?

To appeal to pain points Signup and view all the answers

What should you do with your strongest USP?

Apply it across the business Signup and view all the answers

Why is precision important in marketing?

It solves the exact right problem Signup and view all the answers

What is a common trait among strong USPs?

They are all unique Signup and view all the answers

What happens when products are positioned differently in the same category?

They can emphasize different aspects Signup and view all the answers

What is the ultimate goal of creating a USP?

To differentiate your brand Signup and view all the answers