SWOT Analysis Overview

Study Notes

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
It's a tool for structured analysis of a company's internal and external environments.
Internal Analysis focuses on Strengths and Weaknesses.
External Analysis focuses on Opportunities and Threats.

Strengths are aspects of a business that are strong, often called critical success factors.
Weaknesses are aspects of a business that put it at a disadvantage compared to competitors.

Expansion into Emerging Markets: Companies can diversify into new markets like Asia and Africa.
Sustainable Development: Meeting demand for eco-friendly buildings.
Digital Transformation: Investing in smart city technologies.
Partnerships and Collaborations: Collaborating with international firms.
Tourism Growth: Developing hospitality and retail projects in Dubai.

Economic Volatility: Global downturns and oil price fluctuations can affect demand.
Intense Competition: Strong competition from local and international developers.
Regulatory Changes: Shifts in government policies may impact operations and profits.
Market Saturation: Oversupply in certain segments can decrease property values and rental yields.

Consumer Behaviour is about why, how, where, and when consumers buy products and services.
It's the study of the process consumers go through to select, purchase, use, and dispose of products, services, ideas, or experiences to satisfy their needs and desires.
It examines the influences that shape consumers' decisions on what to buy, where and how.

The process of dividing a market into smaller, homogeneous segments.
This helps target marketing efforts more effectively.
Each segment might require a different product or service depending on the needs of the group.
Market segmentation relies on accurate market research to identify target customer needs and preferences.

The process of gathering, analyzing marketing information and interpreting the results to inform marketing decisions.
It helps companies answer questions like:
- Who are the customers?
- What segments are there to be served?
- What products/services can the company offer?
- Who are the competitors and what do they offer?
The information helps companies decide who their target customers are, what they will offer, where and how they will sell, and how much they will charge.