Demand Analysis - Demand Analysis Road Map, SWOT Analysis, Market Research

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Questions and Answers

What can overcome an optimistic bias in marketing leading to supply areas creating their own biased plans?

Cross-functional teams and supply chain collaboration (correct)

Market research contributing to product design

Global expansion and formal coordination mechanisms

Increased inventory overhead and diluted marketing efforts

How can the proliferation of stock keeping units (SKUs) be beneficial despite its potential drawbacks?

Limiting product variety to streamline supply chains

Reducing inventory overhead and focusing marketing efforts

Collaborating with partner organizations upstream

Tailoring SKUs to match market requirements and increase profitability (correct)

What contributes to the reverse supply chain aspect of product design?

Market research informing product features and pricing

Negotiating contracts with large retailers

Global connectedness requiring collaboration with partner organizations

Consideration of support needs, documentation, return policies, and environmental impact (correct)

What is a key force impacting supply chains in the current market environment?

Increased project complexity and scope, along with greater market volatility Signup and view all the answers

What is essential for global organizational strategies to consider in order to succeed?

Complexities and local customer requirements, often requiring investment in local managers and sales channels Signup and view all the answers

What can be used to understand the competition's strategy and an organization's supply chain maturity?

Benchmarking and SWOT analysis Signup and view all the answers

What are the tools for market research mentioned in the text?

Customer surveys, interviews, focus groups Signup and view all the answers

What does market analysis involve according to the text?

Studying the size, location, nature, and characteristics of markets for market segmentation Signup and view all the answers

Where can information on market conditions be obtained from according to the text?

Government or third-party reports, surveys, or white papers on economic conditions Signup and view all the answers

What are the purposes of market research mentioned in the text?

Finding potential markets, analyzing markets, refining product design Signup and view all the answers

What might challenging market conditions require according to the text?

A clear competitive advantage or the acquisition of weaker organizations Signup and view all the answers

What can overly optimistic demand forecasts based on market research lead to according to the text?

Inaccurate resource allocation and production surpluses Signup and view all the answers

What is the purpose of an environmental scan in relation to organizational plans?

To validate the current plans in the face of external changes Signup and view all the answers

According to the APICS Dictionary, what does the macro environment include?

Technological, economic, natural, and regulatory forces Signup and view all the answers

In what ways can an organization influence demand at the tactical level?

By changing prices and promotions Signup and view all the answers

What does long-term demand analysis focus on?

The macro environment Signup and view all the answers

What is the role of an organization's macro environment in relation to strategy?

It influences strategy but cannot be controlled by marketing efforts Signup and view all the answers

How can an organization exert control over demand at the operational level?

By managing and prioritizing demand Signup and view all the answers

What type of data is used to derive internal strengths and weaknesses in SWOT analysis?

Comprehensive data including skill sets, facilities, and reputation Signup and view all the answers

Where do opportunities and threats in SWOT analysis come from?

Market forces and environmental scanning Signup and view all the answers

What is the role of marketing in sustaining demand throughout the product life cycle?

Finding, forecasting, influencing, and sustaining demand Signup and view all the answers

What does the market plan include?

Marketing objectives, action plans, budgets, and management controls Signup and view all the answers

How does the marketing function develop its plan based on the strategic business plan?

By aligning with the overall business strategy Signup and view all the answers

What heavily influences decisions such as sourcing and assembly locations when designing a supply chain?

The production efficiency and cost data Signup and view all the answers

What is the purpose of SWOT analysis?

Assessing an organization's strengths, weaknesses, opportunities, and threats for long-term strategic planning Signup and view all the answers

What does demand planning involve?

Analyzing, forecasting, communicating, influencing, and prioritizing demand Signup and view all the answers

What is included in logistics planning?

Warehouse management, capacity forecasting, materials handling, transportation, and delivery patterns based on the consensus picture of supply and demand Signup and view all the answers

What is involved in developing supply chain personnel’s knowledge, skills, and abilities?

Setting learning goals, providing opportunities for learning, coaching or mentoring, access to training, and periodic goal assessment Signup and view all the answers

What does supply and demand planning include?

Influencing other business functions, analyzing and forecasting demand, servicing orders, master planning, and evaluating demand and supply capability Signup and view all the answers

What is involved in developing logistical capabilities to support delivery?

Completing logistics projects to support delivery, developing personnel's knowledge, skills, and abilities, and conducting market research to identify external influences on demand Signup and view all the answers

Study Notes

Strategic Demand Analysis and Supply Chain Processes Overview

SWOT analysis is used for long-term strategic planning, assessing an organization's strengths, weaknesses, opportunities, and threats.
Medium- to short-term demand analysis includes market research to identify external influences on demand.
Marketing efforts can influence demand and may involve assessing the organization’s product and service offerings for necessary changes.
Demand planning involves analyzing, forecasting, communicating, influencing, and prioritizing demand, and linking supply with demand in operations planning and control.
Inventory management methodologies, like total cost of ownership and make-versus-buy analysis, are used to analyze supply.
Logistics planning includes warehouse management, capacity forecasting, materials handling, transportation, and delivery patterns based on the consensus picture of supply and demand.
Key supply chain management processes include developing personnel's knowledge, skills, and abilities, and infrastructure, performing supply and demand planning, identifying logistical requirements, developing logistical capabilities, and executing plans.
Developing supply chain personnel’s knowledge, skills, and abilities involves setting learning goals, providing opportunities for learning, coaching or mentoring, access to training, and periodic goal assessment.
Developing supply chain infrastructure includes completing design, staffing new roles, providing training, and using change management for process adoption.
Supply and demand planning includes influencing other business functions, analyzing and forecasting demand, servicing orders, master planning, and evaluating demand and supply capability.
Identifying logistical requirements involves determining logistics objectives, warehousing and transportation considerations, specifying capacity and materials-handling requirements, and selecting preferred transport modes.
Developing logistical capabilities to support delivery involves completing logistics projects, staffing new roles, training, and using change management for process incorporation.

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Description

Test your knowledge of the SWOT analysis tool used for strategic planning and demand analysis. This quiz covers the determination of internal strengths, weaknesses, external opportunities, and threats, and the data collection process for identifying these factors.