Podcast
Questions and Answers
What can overcome an optimistic bias in marketing leading to supply areas creating their own biased plans?
What can overcome an optimistic bias in marketing leading to supply areas creating their own biased plans?
- Cross-functional teams and supply chain collaboration (correct)
- Market research contributing to product design
- Global expansion and formal coordination mechanisms
- Increased inventory overhead and diluted marketing efforts
How can the proliferation of stock keeping units (SKUs) be beneficial despite its potential drawbacks?
How can the proliferation of stock keeping units (SKUs) be beneficial despite its potential drawbacks?
- Limiting product variety to streamline supply chains
- Reducing inventory overhead and focusing marketing efforts
- Collaborating with partner organizations upstream
- Tailoring SKUs to match market requirements and increase profitability (correct)
What contributes to the reverse supply chain aspect of product design?
What contributes to the reverse supply chain aspect of product design?
- Market research informing product features and pricing
- Negotiating contracts with large retailers
- Global connectedness requiring collaboration with partner organizations
- Consideration of support needs, documentation, return policies, and environmental impact (correct)
What is a key force impacting supply chains in the current market environment?
What is a key force impacting supply chains in the current market environment?
What is essential for global organizational strategies to consider in order to succeed?
What is essential for global organizational strategies to consider in order to succeed?
What can be used to understand the competition's strategy and an organization's supply chain maturity?
What can be used to understand the competition's strategy and an organization's supply chain maturity?
What are the tools for market research mentioned in the text?
What are the tools for market research mentioned in the text?
What does market analysis involve according to the text?
What does market analysis involve according to the text?
Where can information on market conditions be obtained from according to the text?
Where can information on market conditions be obtained from according to the text?
What are the purposes of market research mentioned in the text?
What are the purposes of market research mentioned in the text?
What might challenging market conditions require according to the text?
What might challenging market conditions require according to the text?
What can overly optimistic demand forecasts based on market research lead to according to the text?
What can overly optimistic demand forecasts based on market research lead to according to the text?
What is the purpose of an environmental scan in relation to organizational plans?
What is the purpose of an environmental scan in relation to organizational plans?
According to the APICS Dictionary, what does the macro environment include?
According to the APICS Dictionary, what does the macro environment include?
In what ways can an organization influence demand at the tactical level?
In what ways can an organization influence demand at the tactical level?
What does long-term demand analysis focus on?
What does long-term demand analysis focus on?
What is the role of an organization's macro environment in relation to strategy?
What is the role of an organization's macro environment in relation to strategy?
How can an organization exert control over demand at the operational level?
How can an organization exert control over demand at the operational level?
What type of data is used to derive internal strengths and weaknesses in SWOT analysis?
What type of data is used to derive internal strengths and weaknesses in SWOT analysis?
Where do opportunities and threats in SWOT analysis come from?
Where do opportunities and threats in SWOT analysis come from?
What is the role of marketing in sustaining demand throughout the product life cycle?
What is the role of marketing in sustaining demand throughout the product life cycle?
What does the market plan include?
What does the market plan include?
How does the marketing function develop its plan based on the strategic business plan?
How does the marketing function develop its plan based on the strategic business plan?
What heavily influences decisions such as sourcing and assembly locations when designing a supply chain?
What heavily influences decisions such as sourcing and assembly locations when designing a supply chain?
What is the purpose of SWOT analysis?
What is the purpose of SWOT analysis?
What does demand planning involve?
What does demand planning involve?
What is included in logistics planning?
What is included in logistics planning?
What is involved in developing supply chain personnel’s knowledge, skills, and abilities?
What is involved in developing supply chain personnel’s knowledge, skills, and abilities?
What does supply and demand planning include?
What does supply and demand planning include?
What is involved in developing logistical capabilities to support delivery?
What is involved in developing logistical capabilities to support delivery?
Study Notes
Strategic Demand Analysis and Supply Chain Processes Overview
- SWOT analysis is used for long-term strategic planning, assessing an organization's strengths, weaknesses, opportunities, and threats.
- Medium- to short-term demand analysis includes market research to identify external influences on demand.
- Marketing efforts can influence demand and may involve assessing the organization’s product and service offerings for necessary changes.
- Demand planning involves analyzing, forecasting, communicating, influencing, and prioritizing demand, and linking supply with demand in operations planning and control.
- Inventory management methodologies, like total cost of ownership and make-versus-buy analysis, are used to analyze supply.
- Logistics planning includes warehouse management, capacity forecasting, materials handling, transportation, and delivery patterns based on the consensus picture of supply and demand.
- Key supply chain management processes include developing personnel's knowledge, skills, and abilities, and infrastructure, performing supply and demand planning, identifying logistical requirements, developing logistical capabilities, and executing plans.
- Developing supply chain personnel’s knowledge, skills, and abilities involves setting learning goals, providing opportunities for learning, coaching or mentoring, access to training, and periodic goal assessment.
- Developing supply chain infrastructure includes completing design, staffing new roles, providing training, and using change management for process adoption.
- Supply and demand planning includes influencing other business functions, analyzing and forecasting demand, servicing orders, master planning, and evaluating demand and supply capability.
- Identifying logistical requirements involves determining logistics objectives, warehousing and transportation considerations, specifying capacity and materials-handling requirements, and selecting preferred transport modes.
- Developing logistical capabilities to support delivery involves completing logistics projects, staffing new roles, training, and using change management for process incorporation.
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Description
Test your knowledge of the SWOT analysis tool used for strategic planning and demand analysis. This quiz covers the determination of internal strengths, weaknesses, external opportunities, and threats, and the data collection process for identifying these factors.
