Questions and Answers
A study of the potential demand for a new hospitality and travel business is called?
market analysis
An abbreviation for strength, weaknesses, opportunities, and threats, _____ is a technique used as the foundation of an organization's strategic market plan and marketing plan.
SWOT Analysis
SWOT stands for Strength, Weakness, Options, and Threats.
False
Strengths and opportunities are considered external factors.
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The study of the marketing strength, weaknesses, and opportunities of a business or other type of organization is called?
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Special long-term relationships formed between two or more hospitality and travel organizations or between a hospitality and travel organization and one or more other types of organizations are called?
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Which of the following is not one of the qualities a SWOT analysis must have in order to succeed?
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Albert S. Humphrey is thought of as the father of SWOT analysis.
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A PEST analysis is something that can always be done before a SWOT analysis.
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The marketing environment includes things such as demographic factors, economic factors, ecological factors, technology factors, political environment, and cultural environment.
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A negative and external factor would be which of the following?
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A positive and an internal factor would be which of the following?
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An example of a weakness determined in a SWOT analysis can include the location of the business.
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The SWOT analysis helps in the development of marketing plans.
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Threats are things in the SWOT analysis that are a concern in the here and now.
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Study Notes
SWOT Analysis Overview
- Market Analysis: Study assessing the potential demand for a new hospitality and travel business.
- SWOT Analysis Defined: An important strategic tool that identifies Strengths, Weaknesses, Opportunities, and Threats for organizations.
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Common Misconceptions:
- SWOT represents Strengths, Weaknesses, Opportunities, and Threats, not "Options."
- Strengths and Opportunities are categorized as internal factors; Weaknesses and Threats are external.
Strategic Concepts
- Situation Analysis: Evaluates marketing strengths, weaknesses, and opportunities of a business.
- Strategic Alliances: Long-term relationships between hospitality and travel organizations or with other types of organizations that enhance mutual benefits.
Foundations of Successful Analysis
- Uniformity: Not essential for a successful SWOT analysis; diversity in perspectives can be valuable.
- Albert S. Humphrey: Recognized as the father of SWOT analysis, contributing foundational knowledge to strategic planning.
Relationship with Other Analyses
- PEST Analysis: Not mandatory prior to conducting a SWOT analysis; both serve different purposes in business strategy development.
Marketing Environment Factors
- Comprises demographic, economic, ecological, technological, political, and cultural factors that influence business operations.
SWOT Factors Explained
- Threats: Negative external factors that can impact business negatively.
- Strengths: Positive internal factors that contribute to competitive advantage.
- Weaknesses: Internal disadvantages, such as poor location, identified during SWOT analysis.
Application of SWOT Analysis
- Beneficial in developing effective marketing strategies and plans to navigate challenges and leverage opportunities in the marketplace.
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