Sustaining Market Dominance in Emerging Markets

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Who wrote the case study?

Haiyang Yang, Amitava Chattopadhyay, and Kedar Apshankar

What is the purpose of the case study?

To be used as a basis for class discussion

Where can extra teaching materials be found?

In what year was the copyright for the publication obtained?

2016

Can copies of the publication be made without permission?

No

Quiz: Strategies for Sustaining Market Dominance in an Emerging Market Test your knowledge on sustaining market dominance in an emerging market with this quiz based on the case study of the largest apparel brand in India. Explore the strategies and branding techniques employed by this brand to maintain its position in a rapidly growing market. Challenge yourself and gain insights into effective market dominance techniques in emerging economies.

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