Podcast
Questions and Answers
Which university did Arnaud Monnier earn his Ph.D. in Marketing?
Which university did Arnaud Monnier earn his Ph.D. in Marketing?
What was one of Arnaud Monnier's roles in the past apart from being a professor?
What was one of Arnaud Monnier's roles in the past apart from being a professor?
Which area is NOT mentioned as part of Arnaud Monnier's research focus?
Which area is NOT mentioned as part of Arnaud Monnier's research focus?
What should a student do if they have questions that remain unanswered after consulting online resources and fellow students?
What should a student do if they have questions that remain unanswered after consulting online resources and fellow students?
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In which country is EDHEC Business School located?
In which country is EDHEC Business School located?
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What is the first step in preparing for a case analysis?
What is the first step in preparing for a case analysis?
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Which of the following frameworks is recommended to analyze a company's situation?
Which of the following frameworks is recommended to analyze a company's situation?
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In a group presentation, what is a key focus when analyzing challenges for a company?
In a group presentation, what is a key focus when analyzing challenges for a company?
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How should the written report for the case analysis be structured?
How should the written report for the case analysis be structured?
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What is a recommended way to gain consumer insights for the analysis?
What is a recommended way to gain consumer insights for the analysis?
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What aspect should be prioritized during group presentations?
What aspect should be prioritized during group presentations?
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What's a key component of the problem identification step in case analysis?
What's a key component of the problem identification step in case analysis?
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What is the maximum length allowed for the written report in the case analysis?
What is the maximum length allowed for the written report in the case analysis?
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What is the primary focus of sustainable marketing?
What is the primary focus of sustainable marketing?
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Which statement best describes 'Greener Marketing'?
Which statement best describes 'Greener Marketing'?
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What consumer behavior is highlighted as effective for reducing carbon footprints?
What consumer behavior is highlighted as effective for reducing carbon footprints?
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What does the term 'Triple Bottom Line' refer to in sustainable marketing?
What does the term 'Triple Bottom Line' refer to in sustainable marketing?
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Which action is NOT associated with sustainable marketing practices?
Which action is NOT associated with sustainable marketing practices?
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How might the Green Economy evolve in the future according to current trends?
How might the Green Economy evolve in the future according to current trends?
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What is a potential misconception consumers might have about sustainable marketing?
What is a potential misconception consumers might have about sustainable marketing?
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What role does consumer behavior play in sustainable marketing?
What role does consumer behavior play in sustainable marketing?
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What is a primary reason for the discrepancy between Gen Z's stated values on sustainability and their shopping habits?
What is a primary reason for the discrepancy between Gen Z's stated values on sustainability and their shopping habits?
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Which of the following statements best reflects the attitude of 54% of Gen Z and Millennial consumers towards sustainability?
Which of the following statements best reflects the attitude of 54% of Gen Z and Millennial consumers towards sustainability?
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What factor contributes to the attractiveness of Renoon to consumers who prioritize sustainability?
What factor contributes to the attractiveness of Renoon to consumers who prioritize sustainability?
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Which aspect is appealing to companies seeking partnerships with Renoon?
Which aspect is appealing to companies seeking partnerships with Renoon?
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Which character trait describes consumers who prioritize style over sustainability?
Which character trait describes consumers who prioritize style over sustainability?
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What key value is emphasized for both consumers and companies in the context of Renoon?
What key value is emphasized for both consumers and companies in the context of Renoon?
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What does the preference for 'practicality first' consumers indicate?
What does the preference for 'practicality first' consumers indicate?
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What percentage of companies applying to Renoon were willing to pay an upfront subscription for two years?
What percentage of companies applying to Renoon were willing to pay an upfront subscription for two years?
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What aspect of IKEA's product lifecycle may contribute to perceptions of their sustainability efforts?
What aspect of IKEA's product lifecycle may contribute to perceptions of their sustainability efforts?
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What is the role of the Chief Sustainability Officer at IKEA?
What is the role of the Chief Sustainability Officer at IKEA?
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Which of the following is a key environmental focus of IKEA's People & Planet plan?
Which of the following is a key environmental focus of IKEA's People & Planet plan?
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How might IKEA's approach to sustainability be perceived as greenwashing?
How might IKEA's approach to sustainability be perceived as greenwashing?
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Which option directly involves increasing IKEA's sustainable material options?
Which option directly involves increasing IKEA's sustainable material options?
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What is a likely misconception about IKEA's sustainability initiatives?
What is a likely misconception about IKEA's sustainability initiatives?
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Which of the following practices could enhance IKEA's commitment to sustainability?
Which of the following practices could enhance IKEA's commitment to sustainability?
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What common criticism might be levied against IKEA in the context of consumerism?
What common criticism might be levied against IKEA in the context of consumerism?
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Study Notes
Instructor's Background
- Arnaud Monnier is a professor of marketing at NOVA SBE.
- He has a PhD in Marketing from Cornell University.
- His research interests include behavioral pricing, consumer well-being, and food decision-making.
- He has prior experience as a business journalist and sales force coordinator.
Course Information
- Contact the teaching assistant, Natalie Reyher, first with questions.
- The course will focus on identifying sustainable marketing problems and solutions across different industries.
Case Analysis
- Students should read the case thoroughly prior to analyzing it.
- The case analysis includes problem identification, analysis, and recommendations.
Group Presentations
- Students will analyze a company of their choice.
- Students must identify key sustainability challenges facing the company.
- Students will use frameworks like SWOT and 4Ps to analyze the company's situation.
- Presentations are limited to 6 minutes per group.
Sustainable Marketing
- It involves the study of efforts to consume, produce, distribute, promote, package, and reclaim products sustainably.
- The goal is to achieve ecological, economic, and social objectives.
The Psychology of the Sustainable Consumer
- The text discusses a recent study by White, Habib, and Hardisty (2019).
- Their research examines the psychology of sustainable consumption.
- The study found that individuals view sustainability differently and perceive its importance in diverse ways.
Ikea Case Study
- IKEA is a major player in the furniture industry.
- IKEA implemented a People & Planet plan to address sustainability challenges.
- IKEA's People & Planet plan focuses on key raw materials like cotton and timber.
- Some critics believe IKEA's efforts could be seen as greenwashing.
Renoon's Decision
- Renoon is a company that helps businesses communicate their sustainability efforts to consumers.
- Renoon's model relies on trust and transparency in the marketplace.
- Companies using Renoon are willing to pay an upfront subscription fee.
Renoon's Options
- Renoon has three potential options for its future:
- Become a media company.
- Open an e-commerce portal.
- Explore other possibilities.
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Description
This quiz focuses on sustainable marketing problems and solutions across various industries. Students will analyze a case study and must be prepared to identify issues, analyze them using frameworks like SWOT and 4Ps, and provide actionable recommendations. Group presentations will showcase their findings on key sustainability challenges.
