Green Marketing

The first definition of Green Marketing mentioned in the text is 'concerned with all marketing activities that have served to help cause environmental problems and that may serve to provide a remedy for environmental problems'.

Hennion and Kinnear highlighted the first definition of Green Marketing.

The first definition of Green Marketing was highlighted in 1976.

<p>The definition of Sustainable Marketing provided by Fuller is 'the process of planning, implementing and controlling the development, pricing, promotion, and distribution of products in a manner that satisfies the following three criteria: (1) customer needs are met, (2) organizational goals are attained, and (3) the process is compatible with eco-systems'.</p> Signup and view all the answers

<p>The definition of Sustainable Marketing highlights how Green Marketing is central for cleaner production and corporate sustainability.</p> Signup and view all the answers

<p>The evolution of green business and the forces that led to the emergence of green marketing.</p> Signup and view all the answers

<p>The evolution of the concept of green marketing over time and the different actions that characterize it in each phase of its evolution.</p> Signup and view all the answers

<p>Not simply as a variation on conventional marketing, but in some specific ways to avoid failures.</p> Signup and view all the answers

<p>A case-oriented approach, analyzing several cases of unsuccessful green products.</p> Signup and view all the answers

<p>Factors that should be taken into account for successfully developing and marketing green products.</p> Signup and view all the answers