10 Questions
What is the primary goal of survey research?
To describe a population
What is a defining characteristic of survey research?
It involves selecting a sample of respondents
What is a type of survey design?
Longitudinal design
What is a method of data collection in survey research?
Telephone surveys
What is a type of scale used in survey research?
Likert scale
What is a benefit of using surveys in research?
They allow for generalizability to a population
What is a consideration in questionnaire design?
All of the above
What is a type of survey administration?
All of the above
What is a limitation of survey research?
It is susceptible to social desirability bias
What is an advantage of using longitudinal survey design?
It allows for observing changes over time
Study Notes
Data Processing
- Data processors collect and analyze data to produce results with minimal errors.
- Efficient data processing requires data that can be easily processed.
Survey Research
- Survey research involves collecting data through questionnaires or interviews.
- Key goals of survey research include:
- Drawing comparisons between groups or populations
- Gaining feedback
- Identifying important attitudes, beliefs, and opinions
- Describing a population
Types of Scales
- Two common types of scales used in survey research:
- Likert Scales
- Semantic Differential Scales
Likert Scales
- Most frequently used scale in research
- Ordinal measure of attitudes
- Typically includes 4-7 response options
- Contributed to research in many fields
- Criticisms of Likert Scales are often myths
Semantic Differential Scales
- Uses adjectives to measure attitudes
- Typically includes 7-11 points between two adjectives
- Considered an objective, reliable, and valid measure
Survey Design
- Two types of survey designs:
- Longitudinal
- Cross-sectional
Data Collection Methods
- Four methods of data collection:
- Group administration of questionnaires
- Postal or email surveys
- Telephone surveys
- Face-to-face surveys
Defining a Survey
- A quantitative research approach that involves selecting samples of respondents and administering questionnaires or conducting interviews to collect information.
- Key characteristics:
- Sampling from a population
- Common goals:
- To describe a population
This quiz covers the two types of scales used in survey design, including Likert Scales and Semantic Differential Scales. Understand the concepts and principles of survey research.
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