Survey Chapter 9: Scales
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Questions and Answers

What is the primary goal of survey research?

  • To test a hypothesis
  • To collect qualitative data
  • To describe a population (correct)
  • To manipulate variables

    • What is a defining characteristic of survey research?

  • It involves making predictions about the future
  • It involves experimental manipulation of variables
  • It involves collecting qualitative data
  • It involves selecting a sample of respondents (correct)

    • What is a type of survey design?

  • Experimental design
  • Ethnographic design
  • Case study design
  • Longitudinal design (correct)

    • What is a method of data collection in survey research?

    <p>Telephone surveys</p> Signup and view all the answers

    What is a type of scale used in survey research?

    <p>Likert scale</p> Signup and view all the answers

    What is a benefit of using surveys in research?

    <p>They allow for generalizability to a population</p> Signup and view all the answers

    What is a consideration in questionnaire design?

    <p>All of the above</p> Signup and view all the answers

    What is a type of survey administration?

    <p>All of the above</p> Signup and view all the answers

    What is a limitation of survey research?

    <p>It is susceptible to social desirability bias</p> Signup and view all the answers

    What is an advantage of using longitudinal survey design?

    <p>It allows for observing changes over time</p> Signup and view all the answers

    Study Notes

    Data Processing

    • Data processors collect and analyze data to produce results with minimal errors.
    • Efficient data processing requires data that can be easily processed.

    Survey Research

    • Survey research involves collecting data through questionnaires or interviews.
    • Key goals of survey research include:
      • Drawing comparisons between groups or populations
      • Gaining feedback
      • Identifying important attitudes, beliefs, and opinions
      • Describing a population

    Types of Scales

    • Two common types of scales used in survey research:
      • Likert Scales
      • Semantic Differential Scales

    Likert Scales

    • Most frequently used scale in research
    • Ordinal measure of attitudes
    • Typically includes 4-7 response options
    • Contributed to research in many fields
    • Criticisms of Likert Scales are often myths

    Semantic Differential Scales

    • Uses adjectives to measure attitudes
    • Typically includes 7-11 points between two adjectives
    • Considered an objective, reliable, and valid measure

    Survey Design

    • Two types of survey designs:
      • Longitudinal
      • Cross-sectional

    Data Collection Methods

    • Four methods of data collection:
      • Group administration of questionnaires
      • Postal or email surveys
      • Telephone surveys
      • Face-to-face surveys

    Defining a Survey

    • A quantitative research approach that involves selecting samples of respondents and administering questionnaires or conducting interviews to collect information.
    • Key characteristics:
      • Sampling from a population
    • Common goals:
      • To describe a population

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    Description

    This quiz covers the two types of scales used in survey design, including Likert Scales and Semantic Differential Scales. Understand the concepts and principles of survey research.

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