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Marketing Research Methods

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Questions and Answers

What is the primary focus of market segmentation in market research?

Identifying the target market for a product (correct)
Developing a marketing strategy
Analyzing the consumer behavior
Creating a competitive advantage

Which of the following is a key concept in understanding consumer behavior?

Motivators of shopping (correct)
Consumer rights
Competitive intelligence
Marketing mix

What is the primary role of the Internet in marketing research?

To analyze customer behavior
To develop marketing strategies
To provide universal information for marketing decisions (correct)
To conduct focus groups

What is the primary goal of marketing research?

To understand consumer behavior (A) Signup and view all the answers

What is the primary focus of tracking methods in market research?

To observe and record data (A) Signup and view all the answers

What is the primary role of measurement research in marketing?

To quantify and analyze data (D) Signup and view all the answers

What is the primary goal of market research in terms of competitive advantage?

To understand consumer behavior and preferences (A) Signup and view all the answers

What is the purpose of statistical analysis in market research?

To analyze data and draw meaningful conclusions (C) Signup and view all the answers

What is the primary objective of market segmentation?

To divide a large market into smaller groups (C) Signup and view all the answers

What is the role of marketing mix in market research?

To develop a unique marketing strategy (B) Signup and view all the answers

What is the purpose of information gathering in market research?

To gather data for statistical analysis (D) Signup and view all the answers

What is the primary objective of market analysis in market research?

To extract insights from data (D) Signup and view all the answers

What is the main goal of a marketing strategy?

To differentiate products based on customer needs (D) Signup and view all the answers

What is the main advantage of market segmentation?

Understanding specific customer needs (B) Signup and view all the answers

What is a key characteristic of modern marketing?

Conducting expensive market research (B) Signup and view all the answers

What is the main challenge faced by local entrepreneurs in marketing?

Inadequate knowledge and experience in marketing (D) Signup and view all the answers