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The Macro Processes in a Supply Chain are Customer relationship management (CRM), Internal supply chain management (ISCM), and Supplier Relationship Management (SRM). Taken collectively, these macro processes span the entire ______.
supply chain
Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business ______.
relationships
A CRM system helps companies stay connected to customers, streamline processes, and improve ______.
profitability
A good CRM helps capture the customer requirements more efficiently. Through its varied parameters and analysis techniques, CRM equips automation establishments with the necessary consumer data to act upon. The key here is ______ data.
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Complete analysis of competition can be done with the help of CRM. This technology enables establishments to gauge competition through tracking their purchase ______.
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A healthy market analysis ensures constant enhancement plans to suit the need of the ______.
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CRM helps organizations keep abreast with internal ______
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Activities can be planned and shared amongst every member in an ______ manner
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This cuts off internal miscommunication to a great ______
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Also the head of departments can keep a check on subordinate ______ and provide necessary changes
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With CRM, reliability on manual inventory decreases as this cloud-based software keeps a ______ of every past and present activities of the organization
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An insight on customer interaction and past sales would help to predict the path to be chosen for better ______ of customer
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Enhanced collaboration: Building solid relationships with ______ allows organizations to collaborate more effectively
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This can result in better innovation, faster ______-to-market, and increased customer loyalty
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Mitigate risks: By working closely with ______, organizations can identify and mitigate risks in the supply chain
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Improved supply chain visibility: Collaborating with ______ gives organizations better visibility into their supply chain
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By streamlining procurement processes and reducing supplier lead times, companies can improve efficiencies and reduce ______
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Developing strong supplier relationships enables organizations to create a competitive advantage by accessing specialized expertise, new technologies, and unique products or ______
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The SCOR model focuses on five areas of the supply chain: plan, source, make, deliver, and ______
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The SCOR model integrates business concepts of process re-engineering, benchmarking, and ______ into its framework
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The SCOR model was developed by the supply chain council with the assistance of 70 of the world’s leading ______ companies
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The SCOR model helps to explain the processes along the entire supply chain and provides a basis for how to improve those ______
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The plan in the SCOR model includes determining business rules to improve and measure supply chain efficiency, spanning inventory, transportation, assets, and regulatory ______
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The source step in the SCOR model describes sourcing infrastructure and material acquisition, managing inventory, the supplier network, supplier agreements, and supplier ______
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The make step includes ______ activities, packaging, staging product, and releasing.
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Delivery includes order management, warehousing, and ______.
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This step involves management of finished inventories, assets, transportation, product life cycles, and importing and exporting ______.
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Companies must be prepared to handle the return of containers, packaging, or defective ______.
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Deliver ______ includes receiving orders from customers and invoicing them once product has been received.
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Study Notes
Macro Processes in a Supply Chain
- The three macro processes in a supply chain are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).
Customer Relationship Management (CRM)
- CRM is a technology that manages all company relationships and interactions with customers and potential customers.
- The goal of CRM is to improve business relationships.
- CRM helps companies stay connected to customers, streamline processes, and improve profitability.
- A good CRM captures customer requirements efficiently, providing smart data for business decisions.
- CRM helps in:
- Competition analysis
- Keeping track of activities to be done
- Better management of inventory
- Identifying core strengths and weaknesses, opportunities, and threats
- Promoting seamless customer-organization interaction
- Enhancing collaboration amongst teams
Supplier Relationship Management (SRM)
- SRM promotes seamless collaboration with suppliers, improving product quality, reducing lead times, and increasing customer satisfaction.
- SRM helps to:
- Mitigate risks in the supply chain
- Improve supply chain visibility
- Increase efficiency
- Create a competitive advantage
The SCOR Model
- The SCOR model is a management tool used to address, improve, and communicate supply chain management decisions.
- The model describes the business processes required to satisfy a customer's demands.
- The SCOR model focuses on five areas of the supply chain: plan, source, make, deliver, and return.
- These areas repeat along the supply chain, spanning from "the supplier's supplier to the customer's customer."
- The SCOR model integrates business concepts of process re-engineering, benchmarking, and measurement into its framework.
The Five Areas of the SCOR Model
- Plan: Demand and supply planning and management, determining business rules to improve and measure supply chain efficiency.
- Source: Sourcing infrastructure, material acquisition, managing inventory, supplier network, supplier agreements, and supplier performance.
- Make: Manufacturing and production, including production activities, packaging, staging product, and releasing.
- Deliver: Order management, warehousing, transportation, and receiving orders from customers.
- Return: Handling the return of containers, packaging, or defective product, managing business rules, return inventory, assets, transportation, and regulatory requirements.
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Description
Test your knowledge on the macro processes in a supply chain and customer relationship management (CRM). Explore how CRM helps in managing company relationships and interactions with customers to improve business relationships.
