24 Questions
Which of the following is an example of a push model?
Dell's consumer products
What is the primary function of the Customer Relationship Management (CRM) macro process?
To generate customer demand and facilitate the placement and tracking of orders
Which of the following is NOT a macro process in supply chain management?
Production Planning and Control (PPC)
What is the primary function of the Supplier Relationship Management (SRM) macro process?
To source, negotiate, buy, and collaborate with suppliers
Which example illustrates a push model and a pull model?
Dell's business
What is the primary function of the Internal Supply Chain Management (ISCM) macro process?
To plan and coordinate internal supply chain activities
Which of the following is an example of omni-channel retailing?
Macy's retailing
What is a key point in successful supply chain management?
Integration among the three macro processes is crucial
What is the primary objective of a supply chain?
To maximize overall value generated
What is included in a supply chain?
All parties involved, directly or indirectly, in fulfilling a customer request
What is the formula for calculating the supply chain surplus?
Supply Chain Surplus = Customer Value - Supply Chain Cost
What type of supply chain decision involves long-term structure of the supply chain?
Strategic
What is an example of a supply chain decision made by Walmart?
Investing in transportation and information infrastructure
What is the benefit of designing a supply chain with clusters of stores around distribution centers?
To enable frequent replenishment at retail stores in a cost-effective manner
What is the effect of supply chain decisions on a firm's success?
Significant impact
What is an example of a party involved in a supply chain?
Manufacturers
What is the primary purpose of the Supply Chain Operations Reference (SCOR) model?
To evaluate and optimize supply chain management for reliability, consistency, and efficiency
In the Push/Pull View of a supply chain, which type of process is initiated in response to a customer order?
Pull process
Which of the following companies is an example of effective internal supply chain management?
PepsiCo
What is the primary focus of the Supply Chain Operation phase?
Ensuring product availability and efficient distribution
What is the Cycle View of a supply chain?
A division of processes into cycles at the interface between successive stages
Which company is an example of effective customer relationship management?
Amazon
What is the primary focus of the Supply Chain Planning phase?
Establishing policies that govern short-term operations
Which company is an example of effective supplier relationship management?
Amazon
Study Notes
Supply Chain Management
- A supply chain includes all parties involved, directly or indirectly, in fulfilling a customer request.
- The primary objective of a supply chain is to maximize overall value generated, which is the supply chain surplus (Customer Value - Supply Chain Cost).
SC Macro Processes
- Customer Relationship Management (CRM): all processes at the interface between the firm and its customers.
- Internal Supply Chain Management (ISCM): all processes that are internal to the firm.
- Supplier Relationship Management (SRM): all processes at the interface between the firm and its suppliers.
CRM Macro Process
- Aims to generate customer demand and facilitate the placement and tracking of orders.
- Includes processes such as marketing, pricing, selling, call center, and order management.
ISCM Macro Process
- Includes processes such as strategic planning, demand planning, supply planning, fulfillment, and field service.
SRM Macro Process
- Includes processes such as sourcing, negotiating, buying, design collaboration, and supply collaboration.
Examples of Supply Chains
- Detergent Supply Chain: includes Walmart stores, distributors, manufacturers like P&G, and raw material suppliers.
- Amazon: sells a wide range of products online, requiring extensive coordination across suppliers, warehouses, and logistics providers.
- Macy's OmniChannel Retailing: integrates online and physical stores to offer a seamless customer experience.
- SevenEleven Japan: uses a responsive replenishment system and an outstanding information system to ensure product availability.
Decision Phases in a Supply Chain
- Supply Chain Strategy or Design: decisions about the structure of the supply chain and what processes each stage will perform.
- Supply Chain Planning: establishes policies that govern short-term operations.
- Supply Chain Operation: ensures that the supply chain operates efficiently on a daily basis, focusing on individual customer orders.
Process Views of a Supply Chain
- Cycle View: divides processes into cycles at the interface between successive stages (customer order cycle, replenishment cycle, manufacturing cycle, and procurement cycle).
- Push/Pull View: categorizes processes based on their execution timing relative to customer demand.
This quiz covers the macro processes in supply chain management, including customer relationship management, internal supply chain management, and supplier relationship management.
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