Success Factors of Low-Price Strategy Quiz
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Questions and Answers

What is one of the success factors for companies employing a low-price strategy?

  • Extreme cost and process efficiency (correct)
  • Focus on product quality over price
  • High-end advertising campaigns
  • Supplier credit for purchasing

Which global company is mentioned as an example of employing a low-price strategy?

  • Apple
  • IKEA (correct)
  • Amazon
  • Walmart

How do successful low-price companies procure materials?

  • By relying heavily on bank financing
  • By strictly purchasing for low prices while ensuring high-quality materials (correct)
  • By focusing on self-financing or supplier credit
  • By emphasizing high-quality materials over low prices

What do successful low-price companies focus on in their advertisements?

<p>Price promotions (D)</p> Signup and view all the answers

How do successful low-price companies finance their operations?

<p>By avoiding debt entirely (D)</p> Signup and view all the answers

What is a key factor for companies employing a high-price strategy?

<p>Superior value to the customer (B)</p> Signup and view all the answers

Which approach do companies like H&M and Zara take to ensure high efficiency?

<p>Trimming and slimming all activities (A)</p> Signup and view all the answers

What is the main reason behind Dell's ability to offer lower prices?

<p>Configuring to order and eliminating retailer margin (C)</p> Signup and view all the answers

What is emphasized as a must for companies employing a high-price strategy?

<p>Consistent and high quality (B)</p> Signup and view all the answers

What is considered a foundation for companies employing a high-price strategy?

<p>Innovation and continual improvements (A)</p> Signup and view all the answers

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