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Strategic vs Tactical Marketing Quiz

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Questions and Answers

What is the full form of SWOT analysis?

Strengths, Weaknesses, Opportunities, and Threats (correct)

Strengths, Workloads, Outcomes, and Targets

Strategies, Weaknesses, Opportunities, and Threats

Strengths, Weaknesses, Objectives, and Tactics

What are the '6Cs' in marketing analysis?

Concept, Consumers, Costing, Channels, Complementary products, and Competitors

Capabilities, Customers, Competition, Channels, Complementors, and Collaborators

Company, Customers, Competition, Channels, Complementors, and Communities (correct)

Company, Customers, Competition, Costs, Compliance, and Constraints

What is the primary purpose of marketing research?

To determine the company's strengths and weaknesses

To identify the company's opportunities and threats

To collect data to determine if a product/service will satisfy customer needs (correct)

To develop the company's marketing strategy and tactics

Which of the following is not one of the steps in the consumer buying decision process?

Pricing Decision Signup and view all the answers

Which of the following is not one of the characteristics that can influence buyer behavior in consumer markets?

Organizational characteristics Signup and view all the answers

What is the main difference between a consumer market and a business market?

In a consumer market, buyers are individuals and households, while in a business market, buyers are other organizations or businesses. Signup and view all the answers

What is the key focus of Strategic Marketing?

Understanding the big picture and attaining the company's objective Signup and view all the answers

Which element is NOT a part of the Marketing Implementation phase?

Promoting and selling to the customer Signup and view all the answers

What does the Macro-Environment in Marketing refer to?

Trends related to Political, Economic, Social, Technological, Legal, and Environmental factors Signup and view all the answers

Which element is NOT part of the Marketing Analysis phase?

Identifying Threat of New Entrants Signup and view all the answers

What is the purpose of Marketing Control?

To document goals Signup and view all the answers

Which factor is NOT considered in Industry Analysis as part of the Macro-Environment?

Technological advancements Signup and view all the answers