Marketing Opportunity Analysis and Consumer Analysis
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Questions and Answers

What does retrenchment involve?

  • Selling all of a company’s assets for their tangible worth
  • Opening a chain of ice cream parlors
  • Selling off a division or part of an organization
  • Reversing declining sales and profits through cost or asset reduction (correct)

    • In the context of divestiture, what does it involve?

  • Opening a chain of ice cream parlors
  • Selling off a division or part of an organization (correct)
  • Selling all companies in a holdings company
  • Reversing declining sales and profits through cost or asset reduction

    • What is liquidation about?

  • Determining means to implement strategies
  • Selling all of a company’s assets for their tangible worth (correct)
  • Halting or reversing declining sales and profits
  • Completing the strategic marketing process

    • What is the purpose of strategy evaluation and control?

    <p>To identify deviations and necessary adjustments</p> Signup and view all the answers

    What is the main focus of the tactical marketing process?

    <p>Determining means or tactics to implement strategies</p> Signup and view all the answers

    In the given example, what is the firm's objective regarding sales?

    <p>To increase sales by 10%</p> Signup and view all the answers

    What does market penetration involve as a strategy?

    <p>Increasing market share through existing products in existing markets</p> Signup and view all the answers

    Why is periodic monitoring and evaluation needed after strategy development?

    <p>To identify deviations and necessary adjustments</p> Signup and view all the answers

    What might be the outcome if a company fails to implement its strategies successfully?

    <p>Declining sales and profits</p> Signup and view all the answers

    What would be a consequence of not engaging in retrenchment when experiencing declining sales and profits?

    <p>Bankruptcy due to continued losses</p> Signup and view all the answers

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