Marketing Opportunity Analysis and Consumer Analysis
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Questions and Answers

What does retrenchment involve?

  • Selling all of a company’s assets for their tangible worth
  • Opening a chain of ice cream parlors
  • Selling off a division or part of an organization
  • Reversing declining sales and profits through cost or asset reduction (correct)

In the context of divestiture, what does it involve?

  • Opening a chain of ice cream parlors
  • Selling off a division or part of an organization (correct)
  • Selling all companies in a holdings company
  • Reversing declining sales and profits through cost or asset reduction

What is liquidation about?

  • Determining means to implement strategies
  • Selling all of a company’s assets for their tangible worth (correct)
  • Halting or reversing declining sales and profits
  • Completing the strategic marketing process

What is the purpose of strategy evaluation and control?

<p>To identify deviations and necessary adjustments (C)</p> Signup and view all the answers

What is the main focus of the tactical marketing process?

<p>Determining means or tactics to implement strategies (D)</p> Signup and view all the answers

In the given example, what is the firm's objective regarding sales?

<p>To increase sales by 10% (B)</p> Signup and view all the answers

What does market penetration involve as a strategy?

<p>Increasing market share through existing products in existing markets (D)</p> Signup and view all the answers

Why is periodic monitoring and evaluation needed after strategy development?

<p>To identify deviations and necessary adjustments (D)</p> Signup and view all the answers

What might be the outcome if a company fails to implement its strategies successfully?

<p>Declining sales and profits (A)</p> Signup and view all the answers

What would be a consequence of not engaging in retrenchment when experiencing declining sales and profits?

<p>Bankruptcy due to continued losses (B)</p> Signup and view all the answers

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