Strategic Relationship Quiz

Which phase of the relationship development process is characterized by the parties' exchanging of significant resources?

What is the lasting desire to maintain or preserve a valuable, important relationship called?

In the commitment phase, what happens to the association between the buyer and seller?

Which of the following is NOT a type of MRO item?

Which of the following is a key raw material for technology-driven companies?

Compared to individual consumers, business customers are:

Compared to the typical household buying, the organizational purchasing process:

Which of the following statements about buyer-seller relationships in business marketing is TRUE?

In business marketing, large customer size and use of direct channels increase the importance of:

These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.

Why is the demand for business products dependent ultimately on individual consumers?

According to the text, what is one of the limitations of online auctions?

According to the text, what is the primary concern of a buyer in an auction?

According to the text, what is the value of any system dependent on?

According to the text, what do OEM buyers establish with suppliers to eliminate costly inventories and frequent handling costs?

Which stage of the relationship development process is marked by partners adapting and resolving disputes internally in order to sustain the relationship?

What is the BEST analogy for a good strategic relationship?

Which term refers to the degree to which the interaction between buyer and seller yields them net payoffs in excess of some minimum level?

What is the belief that a party's word or promise is reliable and a party will fulfill his/her obligations in an exchange relationship called?

Which of the following is an example of a social objective in government purchasing?

In business markets, products are generally classified based on:

What is an important difference between accessory and capital equipment in marketing?

What are products purchased for use in a firm's operations usually called?

Which of the following is NOT part of the marketing mix?

Which of the following is a key characteristic of business customers compared to individual consumers?

Which of the following is the correct definition of derived demand?

Which of the following is the correct definition of value?

Which of the following statements about buyer-seller relationships in business marketing is TRUE?

In business marketing, large customer size and use of direct channels increase the importance of:

These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.

When a company purchases a product or service to be included in its own final product, the company is called a(n)

Which of the following is a social objective in government purchasing?

In business markets, products are generally classified based on:

What is an important difference between accessory and capital equipment in marketing?

Products purchased for use in a firm's operations are usually called: