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A strategic plan defines targets and objectives for the entire organization, including marketing initiatives.
A strategic plan defines targets and objectives for the entire organization, including marketing initiatives.
False
Strategic planning involves adopting courses of action that will achieve an organization's primary objectives.
Strategic planning involves adopting courses of action that will achieve an organization's primary objectives.
True
Marketing planning focuses on determining an organization's primary objectives.
Marketing planning focuses on determining an organization's primary objectives.
False
Marketing planning is primarily concerned with an organization's overall game plan for reaching prospective consumers.
Marketing planning is primarily concerned with an organization's overall game plan for reaching prospective consumers.
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Strategic planning addresses short-term actions rather than long-term actions.
Strategic planning addresses short-term actions rather than long-term actions.
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In the context provided, a marketing strategy is part of the strategic plan.
In the context provided, a marketing strategy is part of the strategic plan.
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