Week One

Protect companies from competition

All of the above

Cultural shifts are rare and have minimal impact on consumer behavior

<p>People use products and services as a form of self-expression</p> Signup and view all the answers

<p>The use of online social media and mobile communications to connect with others</p> Signup and view all the answers

<p>Many people view work as a source of satisfaction rather than a chore</p> Signup and view all the answers

<p>The practice of making misleading or deceptive claims about the environmental benefits of a product or service</p> Signup and view all the answers

<p>There is a renewed interest in spirituality, possibly part of a broader search for inner purpose</p> Signup and view all the answers

<p>Take a proactive stance and actively shape the marketing environment</p> Signup and view all the answers

<p>People's educational background</p> Signup and view all the answers

<p>Promote innovation and technological advancement</p> Signup and view all the answers

<p>Take a proactive stance and actively shape the marketing environment</p> Signup and view all the answers

<p>People see work as a source of satisfaction and enjoyment</p> Signup and view all the answers

<p>Marketers have no ability to predict or influence cultural shifts</p> Signup and view all the answers

<p>People vary in their emphasis on serving themselves versus others</p> Signup and view all the answers

<p>The practice of companies making false or misleading claims about the environmental benefits of their products</p> Signup and view all the answers

<p>People's view of the government</p> Signup and view all the answers

<p>People's attitudes towards the origin of the universe and their place in it vary</p> Signup and view all the answers

<p>Social codes and rules of professional ethics</p> Signup and view all the answers

<p>The paradox of people feeling socially connected through technology, but still feeling isolated and disconnected</p> Signup and view all the answers