Strategic Planning Process and Models
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Questions and Answers

Which of the following industries are NOT typically associated with a differentiation-focus strategy?

  • Printing
  • Luxury goods suppliers (correct)
  • Car repair
  • Clothes manufacture
  • What is a potential risk associated with a differentiation-focus strategy?

  • High initial investment costs
  • Segments becoming indistinguishable (correct)
  • Lack of innovation
  • Limited market share
  • Which of the following is NOT a characteristic of a red sky strategy?

  • Competitive intensity
  • Focuses on established markets
  • Short-term orientation
  • Emphasis on differentiation (correct)
  • Blue sky strategies are often used in:

    <p>Markets with untapped opportunities (A)</p> Signup and view all the answers

    What characterizes a blue sky strategy's focus on cost reduction?

    <p>Through operational efficiencies and cost management (B)</p> Signup and view all the answers

    What is the first step in the strategic planning process according to the content?

    <p>Establishing a vision or guiding idea. (A)</p> Signup and view all the answers

    Which of the following is NOT a purpose of a sound strategic plan?

    <p>To develop a comprehensive marketing strategy. (B)</p> Signup and view all the answers

    According to the content, how does the development of a strategic plan vary?

    <p>Based on the organization's leadership, culture, environment, and expertise in planning. (C)</p> Signup and view all the answers

    Which of the following is a benefit of a strategic plan as stated in the content?

    <p>Providing a basis for benchmarking and performance monitoring. (A)</p> Signup and view all the answers

    What is the primary role of a guiding idea in the strategic planning process?

    <p>To provide a sense of direction and purpose for the organization. (A)</p> Signup and view all the answers

    Which type of power is best described by individuals with good communication skills?

    <p>Personal power (A)</p> Signup and view all the answers

    According to Mendelow's Stakeholder Mapping, what action should be taken for stakeholders with high power and high interest?

    <p>Involve stakeholders and communicate regularly (C)</p> Signup and view all the answers

    Which type of power is associated with an individual's ability to provide essential resources or information?

    <p>Resource power (C)</p> Signup and view all the answers

    What is the primary objective of Mendelow's Stakeholder Mapping in the context of an enterprise?

    <p>To identify and prioritize stakeholders based on their power and interest (D)</p> Signup and view all the answers

    What kind of power does a highly visible individual with strong political connections possess?

    <p>System power (B)</p> Signup and view all the answers

    What action is recommended for stakeholders categorized as having low power and low interest according to Mendelow's Mapping?

    <p>Maintain minimal efforts (C)</p> Signup and view all the answers

    What is the primary focus of Porter's Five Forces model?

    <p>Analyzing the competitive landscape and industry dynamics (B)</p> Signup and view all the answers

    Which of the following industry segments is NOT part of Sea Harvest Limited's operations?

    <p>Global marine tourism and recreational fishing (D)</p> Signup and view all the answers

    Which of these is NOT a benefit of strategic planning?

    <p>Guaranteed success in achieving organisational goals (B)</p> Signup and view all the answers

    One of the limitations of strategic planning models is that they often:

    <p>Assume that future circumstances will resemble past patterns (B)</p> Signup and view all the answers

    Which of the following steps in the strategic planning process, as outlined in the content, involves a direct comparison between the current state of the organization and its stated objectives?

    <p>Gap Analysis (B)</p> Signup and view all the answers

    Why might a strategic plan fail to be implemented effectively?

    <p>All of the above (D)</p> Signup and view all the answers

    What is the primary goal of the "Position Audit" or "Situation Analysis" step in the strategic planning process?

    <p>To assess the organization's internal strengths and weaknesses, including its resources, products, and customer base. (A)</p> Signup and view all the answers

    Which of these is a potential problem associated with having a long-term strategic plan?

    <p>All of the above (D)</p> Signup and view all the answers

    One reason why strategic plans may fail is:

    <p>The plan is not translated into actionable tasks for employees (A)</p> Signup and view all the answers

    What key tool is used to evaluate the organization's internal strengths and weaknesses in the "Position Audit" or "Situation Analysis" step?

    <p>Value Chain Analysis (C)</p> Signup and view all the answers

    Which of the following is NOT a benefit of engaging stakeholders in strategic planning?

    <p>It guarantees that all stakeholders will be satisfied with the decisions made (B)</p> Signup and view all the answers

    In the context of strategic analysis, which of the following tools helps to identify and assess potential threats and opportunities from the organization's external environment?

    <p>Porter's 5 Forces Model (C)</p> Signup and view all the answers

    What is a key risk associated with a cost leadership strategy?

    <p>Technological advancements may render existing low-cost technology obsolete. (B)</p> Signup and view all the answers

    Which of the following accurately describes the relationship between "Mission" and "Vision' in the context of strategic planning?

    <p>Mission states the organization's purpose and core values, while vision outlines its desired future state. (D)</p> Signup and view all the answers

    How does strategic planning contribute to better control within an organisation?

    <p>It provides a framework for measuring progress against specific targets (C)</p> Signup and view all the answers

    What does the text suggest is a common reason for a lack of buy-in for strategic plans?

    <p>Previous failed attempts to implement strategic plans (A)</p> Signup and view all the answers

    What is the primary purpose of the "Stakeholder Analysis" step in the strategic planning process?

    <p>To identify and prioritize the organization's key external and internal stakeholders. (A)</p> Signup and view all the answers

    Which of the following is NOT a conceptual problem associated with a cost leadership strategy?

    <p>The strategy requires a significant investment in research and development. (C)</p> Signup and view all the answers

    What is a key characteristic of a differentiation strategy?

    <p>Developing a unique product or service that is perceived as superior. (A)</p> Signup and view all the answers

    Which of the following best describes the purpose of "Scenario Building" as a strategic analysis tool?

    <p>To predict and plan for various possible future events, considering different environmental and political contexts. (C)</p> Signup and view all the answers

    The text highlights a strategic planning process for the public sector. How does this process differ from the general strategic planning process described earlier?

    <p>The public sector process emphasizes the role of stakeholders in shaping strategic direction. (D)</p> Signup and view all the answers

    Which of these factors can undermine the effectiveness of a differentiation strategy?

    <p>A significant price difference between differentiated products and cost leadership products. (C)</p> Signup and view all the answers

    What is the primary focus of a focus strategy?

    <p>Targeting a specific segment of the market. (A)</p> Signup and view all the answers

    What is a key potential drawback of a focus strategy?

    <p>All of the above. (D)</p> Signup and view all the answers

    Which of the following is NOT a key element of a differentiation strategy?

    <p>Striving for the lowest possible production costs. (B)</p> Signup and view all the answers

    Which of the following statements BEST describes the relationship between cost leadership and differentiation strategies?

    <p>Cost leadership and differentiation may be complementary in some circumstances, depending on the specific market and competitive environment. (D)</p> Signup and view all the answers

    Study Notes

    Strategic Planning Process

    • Strategy-making starts with an idea; no direction without one.
    • A good strategic plan frames decisions, secures support, and provides a basis for detailed planning.
    • Plans should explain the business, motivate others, assist with benchmarking and performance monitoring, and stimulate future planning.
    • Plan development depends on organizational leadership, culture, environment complexity, size, and planning expertise.

    Strategic Planning Models

    • Rational: Formal approach to strategic planning (top-down).
    • Upside: Risk identification, decision-making, more control.
    • Downside: Limits innovation, past repeat, dependent on assumptions
    • Free-wheeling: Seizes opportunities as they arise (bottom-up).
    • Upside: Flexibility, adaptability.
    • Downside: Continuously reactive, may take too long, leading to strategic drift.
    • Incremental: Emphasizes small changes
    • Upside: That which worked in the past. No drastic control.
    • Downside: Can take too long, leading to strategic drift.
    • Emergent: Behavior patterns determine strategic plan.
    • Upside: Context for idea generation, promotes innovation, no conscious enforcing of process, experience, etc.

    Strategic Planning Process (2)

    • Strategic planning involves establishing goals and deciding what the business is good at, how the market will change, how to deliver customer satisfaction, mitigate risks, and put actions in place.
    • The entire cycle of planning includes analysis, choice, implementation, and review/control at the strategic level.

    Corporate Strategy vs. Business Strategy

    • Corporate Strategy: Decisions about the overall direction and scope of the organization (long-term goals and objectives).
    • Business Strategy: Focuses on how individual business units or product lines compete in their respective markets, dealing with shorter-term goals and objectives, prioritizing market competition at the business unit level.

    Strategic Planning Process Model

    • The model includes internal and external environmental assessment, position appraisal and analysis establishing the strategic position, business strategy selection, strategy implementation, monitoring and evaluation, and modification.

    Benefits of Strategic Planning

    • Clearly defines the company's purpose, setting realistic and achievable goals and objectives aligned with the company's capacity.
    • Promotes communication between management and stakeholders, building stronger teams, with consistent objectives, plans, and controls.
    • Enhances resource use by prioritizing key factors, leading to increased productivity, effectiveness, and efficiency.
    • Provides a foundation for measuring progress and managing change.

    Problems with Strategic Planning

    • Planning models often assume future similarity to the past.
    • Strategic plans may not be translated into daily tasks.
    • Plans often fail to address leadership commitment and discipline.
    • Lack of flexibility to adapt to change.
    • Plans (often 3-5 year plans) struggle to make accurate predictions in dynamic environments.

    Strategic Analysis Tools/Models: Stakeholders

    • This section details tools and models for strategic analysis, focusing on stakeholders.

    Strategic Analysis (Stages):

    • Mission/vision: Defines values, rationale for existence, and future intent.
    • Goals: Quantified representations of the mission.
    • Objectives: Measurable, practical, and time-bound steps to achieve goals.
    • Environmental analysis: Identifies possible opportunities and threats.
    • Position audit/situation analysis: Assesses strengths, weaknesses, and competitive position.
    • Corporate appraisal: Brings together earlier steps to clarify the company's state.
    • Gap analysis: Compares the actual status to planned objectives.

    Stakeholder Engagement

    • Stakeholder engagement involves understanding different parties and responding appropriately to diverse interests.
    • Effective engagement fosters a stronger sense of connection and enthusiasm within stakeholders.
    • Proper stakeholder management can build relationships and avoid reputational damage or resource issues.

    3 Types of Stakeholders

    • Internal: Managers, employees, focusing on job security, compensation and benefits.
    • Connected: Shareholders, focusing on financial performance (e.g., market capitalization, profitability dividends).
    • External: Banks, suppliers, customers, NGOs and the government, focusing on different factors such as security of loans, profitable sales, and good promise regarding products or services. Different stakeholders may have differing interests, and organizations must address those with a diverse approach.

    Mendlow's Stakeholder Mapping

    • A technique for identifying and prioritizing stakeholders, considering power and interest levels to develop effective communication strategies.
    • The tool creates quadrants for categorizing stakeholders.

    Porter's Five Forces

    • Competitive position is an organization's place in terms of market share, costs, prices, and experience compared to the competition.
    • Porter's Five Forces examines the following aspects that impact competitive positions:
    • Supplier Power
    • Buyer Power
    • Threat of New Entrants
    • Threat of Substitutes
    • Competitive Rivalry

    Porter's Generic Competitive Strategies

    • Cost Leadership: Aiming to be the lowest-cost producer in the industry (e.g., standardization, economies of scale, aggressive cost reduction).
    • Differentiation: Focusing on creating a unique product or service that customers perceive as superior (e.g., innovative features, branding).
    • Focus: Concentrating on a specific market segment, offering specialized products/services to that segment.

    Red vs. Blue Ocean Strategy

    • Red Ocean: Compete in existing markets, often characterized by intense competition, short-term focus, fighting for market share in existing markets.
    • Blue Ocean: Creating new markets, focusing on innovation, pursuing new opportunities and longer-term, and creating new uncontested markets.

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    Description

    This quiz focuses on the strategic planning process, including its importance and the various models used in developing strategies. Understand the advantages and disadvantages of each model, along with the role of leadership and organizational culture in effective planning.

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