Podcast
Questions and Answers
What percentage of marketers already use or plan to use GenAI in the next year?
What percentage of marketers already use or plan to use GenAI in the next year?
What is the perceived importance of AI in driving marketing success, as indicated by recent research?
What is the perceived importance of AI in driving marketing success, as indicated by recent research?
What percentage of Chief Marketing Officers (CMOs) plan to invest in GenAI in the next year?
What percentage of Chief Marketing Officers (CMOs) plan to invest in GenAI in the next year?
Which of the following best describes the general sentiment towards AI's role in marketing?
Which of the following best describes the general sentiment towards AI's role in marketing?
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What trend is noted regarding the gradual achievement of value from AI in marketing?
What trend is noted regarding the gradual achievement of value from AI in marketing?
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What is a key characteristic of Quantum Marketing?
What is a key characteristic of Quantum Marketing?
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What distinguishes the upcoming changes in marketing according to the Quantum Marketing concept?
What distinguishes the upcoming changes in marketing according to the Quantum Marketing concept?
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Which technology is NOT mentioned as influencing Strategic Marketing?
Which technology is NOT mentioned as influencing Strategic Marketing?
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According to the content, which of the following represents a disruption in consumer behavior?
According to the content, which of the following represents a disruption in consumer behavior?
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Which of the following statements about Marketing 6.0 is correct?
Which of the following statements about Marketing 6.0 is correct?
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What economic system emerged as a result of the Industrial Revolution?
What economic system emerged as a result of the Industrial Revolution?
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What concept did Schumpeter introduce to explain the dynamism of the economy?
What concept did Schumpeter introduce to explain the dynamism of the economy?
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What percentage of companies from the Fortune 500 list has disappeared since 2020?
What percentage of companies from the Fortune 500 list has disappeared since 2020?
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Which of the following represents a driving force of productivity boosts in the modern economy?
Which of the following represents a driving force of productivity boosts in the modern economy?
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What does the term 'creative destruction' primarily refer to?
What does the term 'creative destruction' primarily refer to?
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What has been a characteristic of the economic landscape over the last few decades?
What has been a characteristic of the economic landscape over the last few decades?
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In what context is the concept of 'development of new markets' mentioned?
In what context is the concept of 'development of new markets' mentioned?
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How did the Industrial Revolution change the nature of economic growth?
How did the Industrial Revolution change the nature of economic growth?
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What is the primary use case discussed for personalization in consumer marketing?
What is the primary use case discussed for personalization in consumer marketing?
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Which technology is expected to become a primary customer service channel for businesses?
Which technology is expected to become a primary customer service channel for businesses?
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Which of the following is NOT listed as an emerging use case in the content provided?
Which of the following is NOT listed as an emerging use case in the content provided?
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What is the focus of use case #4 in this marketing framework?
What is the focus of use case #4 in this marketing framework?
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Which fast-food chain is mentioned in the context of using Emotion AI?
Which fast-food chain is mentioned in the context of using Emotion AI?
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What aspect of consumer marketing is emphasized in the second use case?
What aspect of consumer marketing is emphasized in the second use case?
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Which use case focuses on making portfolio decisions?
Which use case focuses on making portfolio decisions?
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What role does AI play in the context of chatbots?
What role does AI play in the context of chatbots?
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What will be a major transformation in consumer relationships according to Quantum Marketing?
What will be a major transformation in consumer relationships according to Quantum Marketing?
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How will trust be characterized in the future competitive landscape?
How will trust be characterized in the future competitive landscape?
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Which technology is indicated as the ultimate marketing propellant?
Which technology is indicated as the ultimate marketing propellant?
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What aspect of marketing will become essential due to crises frequency?
What aspect of marketing will become essential due to crises frequency?
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What future technology is mentioned as a significant game changer for distribution?
What future technology is mentioned as a significant game changer for distribution?
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What is the purpose of analytics in the future marketing landscape?
What is the purpose of analytics in the future marketing landscape?
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In Quantum Marketing, which combination of technologies will enhance customer experience?
In Quantum Marketing, which combination of technologies will enhance customer experience?
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What is the anticipated future role of ethics and values in marketing?
What is the anticipated future role of ethics and values in marketing?
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What is a primary focus of the module regarding marketing strategy?
What is a primary focus of the module regarding marketing strategy?
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Which module discusses the importance of customer behavior and needs?
Which module discusses the importance of customer behavior and needs?
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What aspect is covered under Emerging Technology in the marketing landscape?
What aspect is covered under Emerging Technology in the marketing landscape?
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Which of the following themes pertains to ethical considerations in marketing?
Which of the following themes pertains to ethical considerations in marketing?
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What is the goal of customer intelligence in marketing?
What is the goal of customer intelligence in marketing?
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In the context of competition, what is emphasized in the marketing modules?
In the context of competition, what is emphasized in the marketing modules?
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What does 'Customer Centricity' primarily focus on?
What does 'Customer Centricity' primarily focus on?
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The module on Brand & Purpose emphasizes which of the following?
The module on Brand & Purpose emphasizes which of the following?
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What does agile marketing emphasize?
What does agile marketing emphasize?
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Which aspect is addressed by the module on Responsible Marketing?
Which aspect is addressed by the module on Responsible Marketing?
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How is technology characterized in the context of economic growth?
How is technology characterized in the context of economic growth?
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What does the module on Market & Competition highlight?
What does the module on Market & Competition highlight?
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What is one of the outcomes expected from studying Customer Insights?
What is one of the outcomes expected from studying Customer Insights?
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Study Notes
Strategic Marketing - Emerging Technology (2024-2025)
- The presentation covered a 7-module course on Strategic Marketing, focusing on emerging technologies from 2024-2025.
- The course outline included a journey through marketing history, exploring marketing strategy, customer centricity, research & insights, market & competition, digital & social, emerging technology, brand & purpose, responsible marketing, agile marketing.
- The module emphasized the critical role of technology in driving economic growth throughout history, highlighting the impact of the Industrial Revolution and continuing technological advancements.
- A key concept introduced was "creative destruction," describing how new technologies displace older ones and reshape industries.
Economics Foundation
- The use of technology has consistently been a key driver of economic growth. Innovations in technology has consistently fueled economic growth, productivity, and the creation of new industries and markets.
- The Industrial Revolution stands out as a period of profound acceleration in economic advancement, coinciding with the rise of capitalism in various forms.
- Today, technological progress continues to drive advancements in productivity, consumer experiences, and the evolution of entire industries.
Emerging Technologies Impacting Strategic Marketing
- Emerging technologies are reshaping industries and customer behaviour as described by the presentation.
- Data analytics, Artificial Intelligence, Generative AI, Emotion AI, Influence AI, Internet of Things (IoT), smart devices, and wearables are among the identified technologies.
- These technologies are reshaping industries, impacting B2B and B2C customer interactions, and leading to reinvention in marketing practices.
Al and Gen AI in Marketing
- The perceived importance of AI in driving marketing success is increasing.
- The adoption of AI and Generative AI (GenAI) by marketers is rapidly expanding as is the investment in GenAI by marketing leaders.
- These technologies enhance customer experiences via chatbots, virtual assistants, and AI-powered contact centers as well as boosting employee productivity through conversational search, summarization, code generation, and data analysis-driven insights.
- Use cases of the technologies in consumer marketing include customized solutions, generating creative copy, enhancing communication, and improving personalization.
- Emerging Al use cases for marketers include; personalization for tailored experiences, content production, and localization, marketing strategy for portfolio decisions, marketing research on markets and consumer behaviour, product/service innovation, digital & social media marketing via Gen AI searches, and marketing optimization.
Challenges and Foresight for Marketing
- Challenges related to AI usage include issues of bias, lack of transparency, and accountability in decision-making, regulatory impacts.
- The use of AI in marketing raises concerns about potential risks and liability.
- Ethical considerations associated with the use of AI in decision-making are important, and trust is a crucial factor for businesses and customers.
- Foresight into the future of marketing emphasizes the necessity for responsible AI use, personalized interactions, purpose-driven initiatives, trust-building, and comprehensive crisis management.
More Emerging Technologies
- Augmented Reality (AR) overlaying computer-generated images on real-world views, enhancing customer experiences and product demonstration, creates more immersive interactions.
- Virtual Reality (VR) provides simulated environments for storytelling, gaming and interactive experiences, helping consumers understand products and use cases.
- Artificial Intelligence (AI) is reshaping customer interactions by providing personalized solutions as demonstrated by real-world examples like real-time chatbots, and the metaverse further enhances these interactions.
- The evolution of communication involves rapid improvements in connectivity with the introduction of 5G, which enables marketers to deliver real-time engagement.
- Internet of Things (IoT) connects numerous everyday devices, creating a wealth of data for targeted marketing campaigns.
- Additional emerging technologies include the integration of blockchain technology, wearables, 3D printing, robotics, and connected automobiles, further evolving marketing practices.
Implications for Strategic Marketing
- The future of marketing involves a shift toward immersive experiences, regulatory compliance, and a greater emphasis on responsible AI.
- The ability for AI to accelerate change demands a tech-forward, real-time data-driven approach. Adapting marketing strategies will be essential for success.
- To effectively address opportunities and potential risks for brands, marketers need to stay ahead of changes in technology, regulatory issues, and the evolution of the consumer landscape.
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Description
This quiz explores key concepts from a 7-module course on Strategic Marketing, with a focus on emerging technologies set for 2024-2025. It covers marketing history, strategy, customer centricity, and the role of technology in economic growth. Understand the significance of 'creative destruction' and how innovation reshapes industries.
