Strategic Management Process Overview

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Questions and Answers

What is one of the reasons why small companies, especially retailers, find outdoor advertising popular?

  • It guarantees a high return on investment
  • It directly increases online sales
  • It serves as reminders to nearby shoppers (correct)
  • It helps in reaching international customers

Why do small businesses benefit from well-placed outdoor ads according to the passage?

  • To increase customer loyalty
  • To reach a global audience
  • To create brand awareness
  • To remind local shoppers of their presence (correct)

What distinguishes outdoor advertising as a viable option for small companies like retailers?

  • It is extremely costly
  • It guarantees immediate sales
  • It only targets online customers
  • It acts as a reminder to nearby shoppers (correct)

In what way do well-placed outdoor ads benefit small businesses?

<p>By reminding local shoppers of their proximity (B)</p> Signup and view all the answers

How does outdoor advertising cater specifically to the needs of small companies like retailers?

<p>By acting as a local reminder to shoppers (B)</p> Signup and view all the answers

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