Podcast
Questions and Answers
What is the benefit to Hershey from having its brand featured in the deal?
What is the benefit to Hershey from having its brand featured in the deal?
What is the effect of the product placement on Mars' profits?
What is the effect of the product placement on Mars' profits?
What is the value of b that Hershey knows?
What is the value of b that Hershey knows?
In the deal, who knows the exact value of b, either $1,200,000 or $700,000?
In the deal, who knows the exact value of b, either $1,200,000 or $700,000?
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What does b represent in this context?
What does b represent in this context?
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How much does Hershey's market share increase cost Mars?
How much does Hershey's market share increase cost Mars?
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What is the effect on Hershey's profits due to the deal?
What is the effect on Hershey's profits due to the deal?
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How does the product placement affect Hershey and Mars?
How does the product placement affect Hershey and Mars?
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'Business as usual' would imply what change for Hershey's profits?
'Business as usual' would imply what change for Hershey's profits?
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Study Notes
Strategic Actions and Beliefs
- Players engage in actions to strategically influence others' beliefs, including how they are perceived or reputational effects.
- The "lemons problem" illustrates a market issue when uninformed players act first, needing to consider how informed players will act on their knowledge.
The Lemons Problem
- This problem arises when sellers possess more information about product quality than buyers, leading to market inefficiencies.
- In the context of used cars, sellers know the quality of their cars while buyers only understand the distribution of qualities available.
- As a result, buyers may only encounter lower-quality cars, leading to a decline in overall market conditions.
General Results of the Lemons Problem
- The market may get inundated with low-quality products or higher-risk customers, creating adverse selection.
- A repeated cycle of poor buyer experiences can cause market unraveling, resulting in the potential absence of a market.
Solutions to the Lemons Problem
- Warranties: Protect buyers by assuring them of product quality.
- Reputation and Branding: Sellers build trust to enhance buyer confidence.
- Credit Rationing: Limits access based on perceived risk, influencing market dynamics.
- Verification: Processes like medical examinations confirm quality and reduce asymmetry in information.
Adverse Selection in Health Markets
- Adverse selection occurs when one party, like a potential buyer of insurance, has more information about their health status than the insurer.
- It can lead to higher-risk individuals entering the market, which drives up costs and could destabilize the insurance system.
Agency Problem and Moral Hazard
- The agency problem arises when a principal (e.g., employer) contracts an agent (e.g., employee) but cannot observe the agent's actions effectively.
- This lack of visibility may lead to moral hazard, where the agent takes risks that are not aligned with the principal's best interests, impacting overall performance.
Signaling Problem
- A signaling problem involves one party making strategic choices that serve to convey or signal information to another party.
- Players use these signals to influence others' perceptions or beliefs, aiming to overcome information asymmetry.
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Description
Explore concepts related to game theory and information asymmetry, including strategic decision-making, reputation management, and the lemons problem. Learn about market dynamics, quality assessment, and strategies to overcome information asymmetry.