Game Theory and Information Asymmetry
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Questions and Answers

What is the benefit to Hershey from having its brand featured in the deal?

  • $500,000 (correct)
  • $800,000
  • $1,000,000
  • $100,000

What is the effect of the product placement on Mars' profits?

  • Increase by $800,000 (correct)
  • Increase by $700,000
  • Decrease by $100,000
  • No effect

What is the value of b that Hershey knows?

  • $1,200,000 (correct)
  • $500,000
  • $700,000
  • $1,000,000

In the deal, who knows the exact value of b, either $1,200,000 or $700,000?

<p>Hershey only (D)</p> Signup and view all the answers

What does b represent in this context?

<p>Benefit to Hershey from brand exposure (D)</p> Signup and view all the answers

How much does Hershey's market share increase cost Mars?

<p>$500,000 (A)</p> Signup and view all the answers

What is the effect on Hershey's profits due to the deal?

<p>$100,000 increase (C)</p> Signup and view all the answers

How does the product placement affect Hershey and Mars?

<p>Benefits Hershey only (A)</p> Signup and view all the answers

'Business as usual' would imply what change for Hershey's profits?

<p>$100,000 decrease (C)</p> Signup and view all the answers

Study Notes

Strategic Actions and Beliefs

  • Players engage in actions to strategically influence others' beliefs, including how they are perceived or reputational effects.
  • The "lemons problem" illustrates a market issue when uninformed players act first, needing to consider how informed players will act on their knowledge.

The Lemons Problem

  • This problem arises when sellers possess more information about product quality than buyers, leading to market inefficiencies.
  • In the context of used cars, sellers know the quality of their cars while buyers only understand the distribution of qualities available.
  • As a result, buyers may only encounter lower-quality cars, leading to a decline in overall market conditions.

General Results of the Lemons Problem

  • The market may get inundated with low-quality products or higher-risk customers, creating adverse selection.
  • A repeated cycle of poor buyer experiences can cause market unraveling, resulting in the potential absence of a market.

Solutions to the Lemons Problem

  • Warranties: Protect buyers by assuring them of product quality.
  • Reputation and Branding: Sellers build trust to enhance buyer confidence.
  • Credit Rationing: Limits access based on perceived risk, influencing market dynamics.
  • Verification: Processes like medical examinations confirm quality and reduce asymmetry in information.

Adverse Selection in Health Markets

  • Adverse selection occurs when one party, like a potential buyer of insurance, has more information about their health status than the insurer.
  • It can lead to higher-risk individuals entering the market, which drives up costs and could destabilize the insurance system.

Agency Problem and Moral Hazard

  • The agency problem arises when a principal (e.g., employer) contracts an agent (e.g., employee) but cannot observe the agent's actions effectively.
  • This lack of visibility may lead to moral hazard, where the agent takes risks that are not aligned with the principal's best interests, impacting overall performance.

Signaling Problem

  • A signaling problem involves one party making strategic choices that serve to convey or signal information to another party.
  • Players use these signals to influence others' perceptions or beliefs, aiming to overcome information asymmetry.

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Description

Explore concepts related to game theory and information asymmetry, including strategic decision-making, reputation management, and the lemons problem. Learn about market dynamics, quality assessment, and strategies to overcome information asymmetry.

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