Game Theory and Information Asymmetry
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Questions and Answers

What is the benefit to Hershey from having its brand featured in the deal?

  • $500,000 (correct)
  • $800,000
  • $1,000,000
  • $100,000
  • What is the effect of the product placement on Mars' profits?

  • Increase by $800,000 (correct)
  • Increase by $700,000
  • Decrease by $100,000
  • No effect
  • What is the value of b that Hershey knows?

  • $1,200,000 (correct)
  • $500,000
  • $700,000
  • $1,000,000
  • In the deal, who knows the exact value of b, either $1,200,000 or $700,000?

    <p>Hershey only</p> Signup and view all the answers

    What does b represent in this context?

    <p>Benefit to Hershey from brand exposure</p> Signup and view all the answers

    How much does Hershey's market share increase cost Mars?

    <p>$500,000</p> Signup and view all the answers

    What is the effect on Hershey's profits due to the deal?

    <p>$100,000 increase</p> Signup and view all the answers

    How does the product placement affect Hershey and Mars?

    <p>Benefits Hershey only</p> Signup and view all the answers

    'Business as usual' would imply what change for Hershey's profits?

    <p>$100,000 decrease</p> Signup and view all the answers

    Study Notes

    Strategic Actions and Beliefs

    • Players engage in actions to strategically influence others' beliefs, including how they are perceived or reputational effects.
    • The "lemons problem" illustrates a market issue when uninformed players act first, needing to consider how informed players will act on their knowledge.

    The Lemons Problem

    • This problem arises when sellers possess more information about product quality than buyers, leading to market inefficiencies.
    • In the context of used cars, sellers know the quality of their cars while buyers only understand the distribution of qualities available.
    • As a result, buyers may only encounter lower-quality cars, leading to a decline in overall market conditions.

    General Results of the Lemons Problem

    • The market may get inundated with low-quality products or higher-risk customers, creating adverse selection.
    • A repeated cycle of poor buyer experiences can cause market unraveling, resulting in the potential absence of a market.

    Solutions to the Lemons Problem

    • Warranties: Protect buyers by assuring them of product quality.
    • Reputation and Branding: Sellers build trust to enhance buyer confidence.
    • Credit Rationing: Limits access based on perceived risk, influencing market dynamics.
    • Verification: Processes like medical examinations confirm quality and reduce asymmetry in information.

    Adverse Selection in Health Markets

    • Adverse selection occurs when one party, like a potential buyer of insurance, has more information about their health status than the insurer.
    • It can lead to higher-risk individuals entering the market, which drives up costs and could destabilize the insurance system.

    Agency Problem and Moral Hazard

    • The agency problem arises when a principal (e.g., employer) contracts an agent (e.g., employee) but cannot observe the agent's actions effectively.
    • This lack of visibility may lead to moral hazard, where the agent takes risks that are not aligned with the principal's best interests, impacting overall performance.

    Signaling Problem

    • A signaling problem involves one party making strategic choices that serve to convey or signal information to another party.
    • Players use these signals to influence others' perceptions or beliefs, aiming to overcome information asymmetry.

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    Description

    Explore concepts related to game theory and information asymmetry, including strategic decision-making, reputation management, and the lemons problem. Learn about market dynamics, quality assessment, and strategies to overcome information asymmetry.

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