Strategic Management: Environmental Scanning and SWOT Analysis
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Questions and Answers

Strategic management should be more of a paper process than a people process.

False

Keeping the strategic management process complex is advisable for effective management.

False

It is important for strategic management to welcome bad news.

True

A company's strategy should not be tailored to fit industry and competitive conditions.

<p>False</p> Signup and view all the answers

Social expectations, values, and ethical considerations do not play a role in shaping a company's strategy.

<p>False</p> Signup and view all the answers

Proposing too many strategies at once is an important guideline for effective strategic management.

<p>False</p> Signup and view all the answers

Strategic management should not include varying assignments, team memberships, or meeting formats.

<p>False</p> Signup and view all the answers

Economic factors have no influence on the strategic actions a company can or should take.

<p>False</p> Signup and view all the answers

One of the factors that shape a company's strategy is overall industry attractiveness.

<p>True</p> Signup and view all the answers

An open-minded approach is not considered an important guideline for effective strategic management.

<p>False</p> Signup and view all the answers

Study Notes

Importance of Capstone Course

  • A Ford Foundation report recommends a capstone course in business schools to integrate knowledge across fields like marketing, finance, and accounting.
  • This course helps students develop better ideas to address complex business problems.

Characteristics of Strategic Management

  • Strategic management is a systematic phenomenon involving a series of action plans.
  • It is multidisciplinary, involving marketing, finance, HR, and operations.
  • It is hierarchical, with corporate, business unit, and functional strategies.

Dynamic and Multidimensional Nature

  • Strategic management is dynamic, requiring adaptation to environmental changes.
  • It is multidimensional, involving vision, objectives, and resources for implementation.

Strategic Management Process

  • The process involves interrelated stages of analysis to achieve a goal.
  • Changes in one component affect other components.
  • Strategy formulation and implementation are sequential.

Environmental Scanning

  • Environmental scanning involves monitoring, evaluating, and disseminating information from internal and external environments.
  • Its purpose is to identify strategic factors that determine a corporation's future.
  • SWOT analysis is a simple way to conduct environmental scanning.

Internal and External Environments

  • Internal environment consists of variables within the organization, such as structure, culture, and resources.
  • External environment consists of opportunities and threats outside the organization, such as technology, legal factors, and competitors.

Policies and Levels of Strategy Formulation

  • Policies refer to instructions for strategy formulation and implementation.
  • There are three levels of strategy formulation: corporate, business, and functional.

Strategy Implementation and Guidelines

  • Effective implementation is crucial for success.
  • Guidelines for effective strategic management include: making it a people process, keeping it simple, welcoming bad news, and being open-minded.

Factors That Shape a Company's Strategy

  • Societal, political, regulatory, and citizenship considerations affect strategy.
  • Competitive conditions and industry attractiveness also play a vital role in shaping a strategy.

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Description

Explore the concept of environmental scanning in strategic management, including monitoring, evaluating, and disseminating information from internal and external environments. Learn how SWOT Analysis can help identify strategic factors affecting a corporation's future.

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