Analyzing the External Environment of the Firm in Strategic Management

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Questions and Answers

What does a SWOT analysis help identify?

  • Technological advancements
  • Economic conditions
  • Political factors
  • Internal strengths and weaknesses (correct)

Which of the following is a factor considered in PESTEL analysis?

  • Competition in the industry
  • Porter's Five Forces
  • Supply chain management
  • Sociocultural aspects (correct)

What does the General Environment encompass in business strategy?

  • Factors affecting firm strategy from within the organization
  • External factors with significant impact on strategy (correct)
  • Competitor analysis
  • Technological advancements only

Which tool is commonly used for predicting trends and events in the business environment?

<p>PESTEL Analysis (C)</p> Signup and view all the answers

What is the purpose of environmental scanning in the context of analyzing the external environment of a firm?

<p>To alert the organization to critical trends and events before competitors recognize them. (C)</p> Signup and view all the answers

Which process helps firms define and understand their industry as well as identify their rivals' strengths and weaknesses?

<p>Competitive intelligence (A)</p> Signup and view all the answers

What aspect is involved in environmental forecasting as part of analyzing the external environment of a firm?

<p>Developing plausible projections about the direction of environmental change. (D)</p> Signup and view all the answers

How does scenario analysis differ from environmental forecasting in analyzing the external environment?

<p>It involves a more in-depth approach by drawing on multiple interests and disciplines. (D)</p> Signup and view all the answers

What are the major factors considered in a PESTEL analysis?

<p>Political, Economic, Social, Technological, Environmental, Legal (A)</p> Signup and view all the answers

In Porter's Five Forces model, which force refers to the intensity of rivalry among competitors in an industry?

<p>The Intensity of Rivalry Among Competitors in an Industry (D)</p> Signup and view all the answers

What does the Threat of New Entrants in Porter's Five Forces model refer to?

<p>The possibility that established firms' profits may be affected by new competitors (A)</p> Signup and view all the answers

Which factor is not part of the PESTEL analysis framework?

<p>Competition (A)</p> Signup and view all the answers

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Study Notes

SWOT Analysis

  • Helps identify Strengths, Weaknesses, Opportunities, and Threats of a firm

PESTEL Analysis

  • Considers factors such as: • Political • Economic • Social • Technological • Environmental • Legal

General Environment

  • Encompasses external factors that can affect a firm's business strategy

Environmental Scanning

  • Identifies opportunities and threats in the external environment of a firm
  • Helps firms anticipate and respond to changes in the environment

Industry Analysis

  • Helps firms define and understand their industry
  • Identifies rivals' strengths and weaknesses

Environmental Forecasting

  • Involves predicting trends and events in the business environment
  • Uses tools such as scenario analysis

Scenario Analysis

  • Differs from environmental forecasting in being a more detailed and specific prediction of future events
  • Uses "what-if" scenarios to anticipate potential outcomes

Porter's Five Forces Model

  • Refers to the intensity of rivalry among competitors in an industry (Competitive Rivalry)
  • Threat of New Entrants refers to the likelihood of new firms entering the market
  • Forces include: • Competitive Rivalry • Threat of New Entrants • Bargaining Power of Suppliers • Bargaining Power of Buyers • Threat of Substitute Products/Services

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