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Strategic Management: Environmental Scanning

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Strategic Management: Environmental Scanning

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Questions and Answers

What are the two aspects of notification strategy that Zomato does well?

Timing and Relevance

What is the purpose of Zomato's morning notifications?

To encourage users to do something for themselves before starting the day

How does Zomato's notification strategy drive users to order more?

By pacing out notifications and keeping them relevant

What is the main purpose of social media for brands like Zomato?

To continue reminding users that they exist Signup and view all the answers

What is the formula for Zomato's social media strategy?

Wit + food + popular references Signup and view all the answers

What is an example of Zomato's social media campaign?

Capitalizing on the Pokemon craze Signup and view all the answers

What is Bennis' Core Problem?

A concept developed by Warren Bennis, a renowned leadership expert Signup and view all the answers

What is the tone of Zomato's social media posts?

Humorous and lighthearted Signup and view all the answers

What is the purpose of Zomato's notifications about the weather?

To offer users relevant deals and promotions Signup and view all the answers

How does Zomato's notification strategy balance relevance and annoyance?

By pacing out notifications and keeping them relevant Signup and view all the answers