10 Questions
What are the two aspects of notification strategy that Zomato does well?
Timing and Relevance
What is the purpose of Zomato's morning notifications?
To encourage users to do something for themselves before starting the day
How does Zomato's notification strategy drive users to order more?
By pacing out notifications and keeping them relevant
What is the main purpose of social media for brands like Zomato?
To continue reminding users that they exist
What is the formula for Zomato's social media strategy?
Wit + food + popular references
What is an example of Zomato's social media campaign?
Capitalizing on the Pokemon craze
What is Bennis' Core Problem?
A concept developed by Warren Bennis, a renowned leadership expert
What is the tone of Zomato's social media posts?
Humorous and lighthearted
What is the purpose of Zomato's notifications about the weather?
To offer users relevant deals and promotions
How does Zomato's notification strategy balance relevance and annoyance?
By pacing out notifications and keeping them relevant
Test your knowledge on environmental scanning, a crucial step in strategic management. Learn how to monitor and evaluate internal and external environments to make informed strategic decisions. Understand the role of SWOT analysis in identifying strategic factors.
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