Strategic Directions in Human Resources Management

Human Resources Management

• Human Resources Management’s intended learning outcome is to distinguish the different areas and functions.

Main Topics

• Components of Strategic Directions of Organizations is a main topic
• Strategic Nature of Human Resource Management is a main topic.

Vision

• Describes the anticipated enduring results a company seeks to achieve through its operations
• What the organization aspires to become and accomplish in the long term
• Serves to unite the organization by pointing everyone in a common direction
• Gives employees a sense of purpose in what they do
• Robinsons Land Corporation’s vision is: "Robinsons Land Corporation will be the leading real estate company, creating value for shareholders, and making a positive difference to customers, employees, and business partners"
• Healthway Family Clinic’s vision is: “We will be the preferred primary healthcare network. "

Mission

• States the reason for an organization's existence
• What needs to be done to make the vision a reality
• Requires hard work and dedication from the employees
• Robinsons Land Corporation’s mission is: "Robinsons Land Corporation is committed to developing vibrant, delightful, and lasting real estate developments that create a catalyst for new opportunities and a better life. Lead by motivated, innovative, and entrepreneurial-spirited individuals dedicated to serving our customers' ever-changing needs and aspirations, creating more significant ideas, and sharing dreams that give birth to new ones."
• Healthway Family Clinic’s mission is: “We will redefine healthcare by providing greater affordability and accessibility of products and services to the community. We will continuously innovate to deliver quality healthcare for the entire Filipino family. We will cultivate a culture of inclusiveness and sincere service among our healthcare professionals.”

Mission vs Vision

• The vision statement is about using your imagination & foreseeing your company's future.
• Vision Statement should be short & to the point.
• The mission statement is about rolling up your sleeves & putting in the work
• Mission Statement is what needs to be done to turn that vision into a reality

Personal Values

• Represents the worth or importance individuals place on various aspects of their lives.
• Include objects, activities, or mindsets considered highly important
• Personal values can vary across generations, religions, political systems, and cultures worldwide

Organizational Values

• Fundamental principles and beliefs that guide the operations of an organization and its employees
• Act as a guiding light that shapes the company's attitude and behavior towards stakeholders

Core Values and Company Performance

• Core values help attract the right kind of talent for your brand
• Drive innovation and ambition within the company
• Help customers understand the identity of your business

Robinson Land Corporation Values

• Entrepreneurial Mindset
• Stewardship
• Integrity

Healthway Values

• Caring and Compasion
• Service
• Integrity
• Teamwork
• Innovation

Competitiveness

• An organization's ability to maintain and grow its market share within its respective industry
• The driving force behind competitive advantage
• Competitive advantage: what you have that others do not have (yet)

Industry

• Any department or branch of occupation or business, especially one in which much labor and capital are employed; a distinct branch of trade

Business Model

• A story of how the organization will create value for customers and, more importantly, how it will do so profitably
• Harmonizes all units in one unified goal and direction for the organization with: Strategy Formulation and Strategy Implementation

Strategic

• Supports the organization's vision and mission statements by outlining the high-level plan to achieve both
• Top management uses reports on finances, operations and the external environment to project future actions
• STRATEGIC is about Planning
• Concerns a Large scale
• Is about 'Why'
• Is Difficult to copy
• Has a Long time frame

Tactical

• Answers "how do we achieve our strategic plan?"
• Outlines actions to achieve short-term goals, generally within a year or less
• TACTIAL is about Doing
• Is on a Smaller scale
• Is about 'How'
• Is Easy to copy
• Has Short time frame

Tactics

• Provide 20% discount to all newly-launched items
• Offer free breakfast to the first 100 customers of the day
• Open a 24/7 helpdesk for customer concerns
• Give free toy for every P1,500 single receipt purchase

Strategy for Maintaining a Disciplined workforce

• Maintain a disciplined workforce within the organization
• Tactics include: Craft a code of conduct and business ethics handbook and Take action on disciplinary cases within three working days from inception

Strategy for Recruitment

• Recruit, develop and retain a high-quality and diverse staff
• Tactics include: Conduct job fairs at local schools with diverse student bodies, Develop an effective exit interview program to understand why high-performers leave the organization and Conduct an employee survey to gather data on job satisfaction and engagement

Strategy for improving Influence and Performance

• Improve the company's influence and performance in social media
• Tactics include: Determine the best channels for your business, Identify the platforms being used by the majority of the company's clients and Strengthen the competencies of the staff on social media marketing

Formulation Strategy

• The process of deciding on a strategic direction by defining an organization's mission, vision, core values, and goals, its external opportunities and threats, and its internal strengths and weaknesses

SWOT Analysis

• Strengths are characteristics of a business which give it advantages over its competitors
• Weaknesses are characteristics of a business which make it disadvantageous relative to competitors
• Opportunities are elements in a company's external environment that allow it to formulate and implement strategies to increase profitability
• Threats are elements in the external environment that could endanger the integrity and profitability of the business

Strategy House

• A graphic model showing how vision, mission, values and strategy come together for an organization
• Also shows the key performance indicators to measure performance

Explore the strategic components of Human Resources Management, including vision and mission statements. Understand how these elements define an organization's purpose and long-term goals. Examples from Robinsons Land Corporation and Healthway Family Clinic illustrate practical applications.