Podcast
Questions and Answers
How are internet activities recommended to be integrated into the business?
How are internet activities recommended to be integrated into the business?
- By being disconnected from the whole business
- By reinventing whole industries
- By avoiding sharing information about customers
- By being integrated into the whole business (correct)
What is the primary benefit of a strong brand identity?
What is the primary benefit of a strong brand identity?
- Reducing sales costs
- Increasing sales both to current and potential customers
- Exploiting the strengths of an established brand
- Building customer loyalty (correct)
What is the main purpose of customer loyalty programs?
What is the main purpose of customer loyalty programs?
- To build repeat business (correct)
- To reduce sales costs
- To increase production strategies
- To reinvent whole industries
What is emphasized as essential in making sales decisions?
What is emphasized as essential in making sales decisions?
What do selling techniques emphasize to avoid handing the initiative to competitors?
What do selling techniques emphasize to avoid handing the initiative to competitors?
What is a popular way to alter customer perceptions?
What is a popular way to alter customer perceptions?
What are the main advantages of selling on the internet?
What are the main advantages of selling on the internet?
How are brands described in the text?
How are brands described in the text?
What is the focus of customer-focused businesses?
What is the focus of customer-focused businesses?
What are the types of production strategies under Competitive Priorities?
What are the types of production strategies under Competitive Priorities?
What is the focus of strategic marketing management?
What is the focus of strategic marketing management?
What does successful pricing depend on, according to the text?
What does successful pricing depend on, according to the text?
In a mature market with few new customers, what should pricing strategies focus on?
In a mature market with few new customers, what should pricing strategies focus on?
What is the aim in a new and growing market, according to the text?
What is the aim in a new and growing market, according to the text?
Which function is described as crucial due to product differentiation becoming less clear?
Which function is described as crucial due to product differentiation becoming less clear?
What are some techniques explained in the section about strategic marketing management?
What are some techniques explained in the section about strategic marketing management?
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