Marketing Decision-Making Quiz
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Questions and Answers

What are the 3 key factors to define business and strategies?

  • Stabilised, Failure, Grow
  • Short term, Medium term, Long term
  • Vision, Assignment, Added Value (correct)
  • Production, Distribution, Promotion

    • What are the 3 phases of fundamental marketing?

  • Production, Distribution, Promotion
  • Respond to create request, Satisfy your consumers, Build consumers loyalty (correct)
  • Vision, Assignment, Added Value
  • Stabilised, Failure, Grow

    • What are the 4Ps of marketing according to the text?

  • Vision, Assignment, Added Value, Strategy
  • Respond to create request, Satisfy your consumers, Build consumers loyalty
  • Stabilised, Failure, Grow
  • Product, Price, Distribution (Placement), Advertising (Promotion) (correct)

    • What is the main aim of marketing according to the text?

    <p>Studying and influencing the needs and behavior of consumers (A)</p> Signup and view all the answers

    What does the text define as 'Stratégie' in the context of business?

    <p>The art of developing a coordinated action plan (B)</p> Signup and view all the answers

    What is the primary focus of marketing according to the text?

    <p>Studying and influencing the needs and behavior of consumers (B)</p> Signup and view all the answers

    What is the role of 'Stratégie' in the context of business as per the text?

    <p>Developing a coordinated action plan for the firm (B)</p> Signup and view all the answers

    What are the 4Ps of marketing according to the text?

    <p>Product, Price, Placement, Promotion (C)</p> Signup and view all the answers

    What are the three possible scenarios for a business as per the text?

    <p>Grow, Stabilised, Failure (B)</p> Signup and view all the answers

    What are the three key factors to define business and strategies according to the text?

    <p>Vision, Assignment, Added Value (B)</p> Signup and view all the answers

    Study Notes

    Business and Strategies

    • 3 key factors to define business and strategies:
    • Not specified in the text

    Marketing Fundamentals

    • 3 phases of fundamental marketing:
    • Not specified in the text

    Marketing Mix

    • 4Ps of marketing:
    • Not specified in the text

    Marketing Objectives

    • Main aim of marketing:
    • Not specified in the text
    • Primary focus of marketing:
    • Not specified in the text

    Business Strategies

    • 'Stratégie' in the context of business:
    • Not specified in the text
    • Role of 'Stratégie' in the context of business:
    • Not specified in the text

    Business Scenarios

    • 3 possible scenarios for a business:
    • Not specified in the text

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    Description

    Test your knowledge of business decision-making in marketing with this quiz. Explore the concept of the enterprise as the smallest legal unit for production, and learn about the three possible scenarios of growth, stabilization, and failure. Delve into the objectives of creating short and long-term value for the business.

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