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10 Questions

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Marketing Decision-Making Quiz

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Questions and Answers

What are the 3 key factors to define business and strategies?

Stabilised, Failure, Grow

Short term, Medium term, Long term

Vision, Assignment, Added Value (correct)

Production, Distribution, Promotion

What are the 3 phases of fundamental marketing?

Production, Distribution, Promotion

Respond to create request, Satisfy your consumers, Build consumers loyalty (correct)

Vision, Assignment, Added Value

Stabilised, Failure, Grow

What are the 4Ps of marketing according to the text?

Vision, Assignment, Added Value, Strategy

Respond to create request, Satisfy your consumers, Build consumers loyalty

Stabilised, Failure, Grow

Product, Price, Distribution (Placement), Advertising (Promotion) (correct)

What is the main aim of marketing according to the text?

Studying and influencing the needs and behavior of consumers Signup and view all the answers

What does the text define as 'Stratégie' in the context of business?

The art of developing a coordinated action plan Signup and view all the answers

What is the primary focus of marketing according to the text?

Studying and influencing the needs and behavior of consumers Signup and view all the answers

What is the role of 'Stratégie' in the context of business as per the text?

Developing a coordinated action plan for the firm Signup and view all the answers

What are the 4Ps of marketing according to the text?

Product, Price, Placement, Promotion Signup and view all the answers

What are the three possible scenarios for a business as per the text?

Grow, Stabilised, Failure Signup and view all the answers

What are the three key factors to define business and strategies according to the text?

Vision, Assignment, Added Value Signup and view all the answers

Study Notes

Business and Strategies

3 key factors to define business and strategies:
Not specified in the text

Marketing Fundamentals

3 phases of fundamental marketing:
Not specified in the text

Marketing Mix

4Ps of marketing:
Not specified in the text

Marketing Objectives

Main aim of marketing:
Not specified in the text
Primary focus of marketing:
Not specified in the text

Business Strategies

'Stratégie' in the context of business:
Not specified in the text
Role of 'Stratégie' in the context of business:
Not specified in the text

Business Scenarios

3 possible scenarios for a business:
Not specified in the text

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Description

Test your knowledge of business decision-making in marketing with this quiz. Explore the concept of the enterprise as the smallest legal unit for production, and learn about the three possible scenarios of growth, stabilization, and failure. Delve into the objectives of creating short and long-term value for the business.