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What is the definition of a strategic alliance?
What is the definition of a strategic alliance?
- An agreement between a parent company and its subsidiary to share resources
- An exclusive partnership between two organizations for a specific project
- A cooperative effort between two or more independent organizations to develop, manufacture, or sell products or services (correct)
- A joint venture between two competitors to eliminate market competition
What is an example of a successful strategic alliance mentioned in the text?
What is an example of a successful strategic alliance mentioned in the text?
- A strategic alliance between a company and its supplier
- An exclusive partnership between a software company and a hardware company
- The European Airbus strategic alliance (correct)
- A joint venture between two pharmaceutical companies
What is the primary purpose of a strategic alliance?
What is the primary purpose of a strategic alliance?
- To acquire smaller companies and expand market share
- To eliminate competition in the market
- To gain controlling interest in partner organizations
- To share knowledge or resources for mutual benefit (correct)
What does vertical integration refer to in the context of strategic management?
What does vertical integration refer to in the context of strategic management?
In what way does a strategic alliance differ from vertical integration?
In what way does a strategic alliance differ from vertical integration?
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