Strategic Account Planning in Digital Sales

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Questions and Answers

Which of the following is NOT a best practice for strategic account planning for digital sales teams?

  • Setting clear goals and objectives for each account
  • Regularly reviewing and updating account plans
  • Collaborating with cross-functional teams
  • Focusing solely on short-term revenue generation (correct)

What is one key benefit of strategic account planning for digital sales teams?

  • Increased customer loyalty and retention (correct)
  • Higher profit margins for the organization
  • Reduced workload for sales teams
  • Elimination of the need for sales forecasting

Why is it important for digital sales teams to collaborate with cross-functional teams in strategic account planning?

  • To minimize the need for customer support
  • To ensure consistent messaging and branding (correct)
  • To increase individual sales targets
  • To reduce competition within the organization

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