Store Design and Customer Behavior Quiz

The primary objective of store design is to implement the retailer's strategy. Retailers must define their target customer and then design a store that caters to their needs.

Store design should offer practical benefits, such as making it easy for customers to find products, and enjoyable benefits, such as creating a positive shopping experience.

The design should enable customers to quickly find what they need, minimizing effort and time spent in the store.

The design should be flexible enough to adapt to changing customer needs and trends. This may involve rearranging fixtures or modifying product displays.

Store design should be cost-effective, including design, construction, and maintenance. Costs should be balanced against the benefits of the design.

Store design must adhere to legal regulations, such as building codes, safety standards, and accessibility requirements.

Design trade-offs involve making choices between different design elements. Retailers have to balance factors like customer experience, cost, and functionality.

Store design should create a sense of loyalty by offering a positive shopping experience, enticing customers to come back.

The ability to easily adapt to changes in merchandise mix, customer behavior, or market trends. This involves being able to physically rearrange store components and modify them to suit new needs.

A detailed plan that specifies the placement of merchandise within a store based on factors like profitability and customer behavior.

The design objective that focuses on minimizing unnecessary expenses while optimizing the value received in terms of sales and profits.

A legal requirement that ensures people with disabilities have equal access to products and services, including facilities and store layouts.

A design feature that accommodates the needs of people with disabilities, allowing them to easily try on clothes.

A design element that ensures shoppers with disabilities can easily reach and access products at the checkout counter.

Bathrooms with features that allow individuals with disabilities to use them with ease and independence.

A design element that makes the checkout process possible for people with disabilities, providing a comfortable and accessible experience.

Cool colors like blue and green can create a calming, peaceful atmosphere, encouraging customers to relax and browse longer.

Warm colors, like reds and yellows, can create a sense of excitement and energy, prompting customers to make quick decisions and purchase more.

Music plays a crucial role in setting the mood for the store. Soothing music can help customers relax and stay longer, while upbeat music can encourage them to move through the store quickly.

Scent can have a powerful impact on customer behavior. Neutral and pleasant scents can enhance customer satisfaction and create a positive perception of the store.

A display technique where large quantities of merchandise are grouped together to emphasize the store's low prices and value.

The design of a store's environment using visuals, lighting, colors, music, and scents to influence customer emotions and encourage purchases.

A display method where merchandise is presented on walls and high gondolas, encouraging customers to browse like reading a newspaper.

Merchandise that customers buy without planning beforehand, often located near store entrances and checkouts to attract attention.

Products or services that customers specifically seek out, usually located in designated areas with high visibility and accessibility.

Offering a limited selection of pre-set price points within a product category, making it easier for customers to compare.

A display style that groups merchandise around a specific theme or image to create a unified and cohesive look for the store.

Using cameras to observe customer behavior and identify areas of interest, congestion, or quick decision-making.

Warm colors, like reds, golds, and yellows, tend to evoke emotional responses and create a more active atmosphere.

Lighting can highlight products, shape the store's atmosphere, and contribute to the overall visual display.

A software tool that simulates store layouts and product placement to test customer reactions and optimize merchandising.

The practice of strategically allocating space within a retail store to maximize sales and profitability.

Folded apparel makes it harder for customers to see the merchandise on gondolas compared to hanging items.

High-traffic areas like entrances, checkouts, and end aisles that attract customer attention and offer prime locations for merchandise.

The area in the back left corner of a store, often considered less visible and less desirable for high-demand merchandise.

A plan that shows the arrangement of merchandise categories and products within a store to maximize sales and efficiency.

A technique for analyzing customer behavior in a store by filming them. This helps identify areas where customers are drawn to or avoid, indicating the effectiveness of displays or product placement.

The practice of presenting a store and its merchandise in a way that grabs the attention of potential customers and encourages them to buy.

A type of retail fixture often used in discount and off-price stores, designed to hold a large amount of clothing but not necessarily showcase specific styles or colors.

A circular retail fixture used to maximize merchandise display space. It is smaller than a straight rack and can be easily moved.

A type of retail fixture designed to showcase merchandise from all sides. It's often used to display fashion apparel, allowing customers to easily view different styles and colors.

A versatile retail fixture commonly used in grocery, discount stores, and some department stores to display a wide range of products. It's effective for merchandise that is folded, like towels or sheets.

Gondolas are often used in department stores to display towels, sheets, and other housewares, offering a space-efficient method for showcasing these items.