Growth Team Strategies Quiz

Study Notes

To determine if your retention is good, you need to check if it is stable and parallel to the x-axis (the y-axis represents the retention metric).
You should also make sure that the long-term retention is in line with "average or media" retention.
A growth team is responsible for driving desired behavior/actions in product users.
The growth team is made up of 1 growth-focused PM, 2-3 growth engineers, and 1-2 growth data scientists.
The first growth team hire is a product manager.
The growth team helps accelerate the growth trajectory of the company.
Growth engineers need to have a clear goal and be able to communicate it to the company as a whole in order to help everyone work together to achieve it.
Once the goal has been set, the team needs to identify channels through which they can achieve it.
Channels can be based on user behavior, and the team should ask questions such as "What behaviors do existing users engage in?" and "What channels do new users use most?"
Once the channels have been identified, the team needs to experiment with different methods to see which ones work best.
The growth team should have a solid experiment dashboard in place to track results
Peer review & individual experimentation are important to ensure quality
It is important to keep user researchers in place to understand what is happening behind the numbers
The growth team should sit separate from the product team

Description

Test your knowledge on the strategies and best practices for building and managing a growth team. From retention metrics to team composition and experimentation, this quiz covers various aspects of accelerating company growth.