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Questions and Answers
What is the first hire for a growth team typically?
What is the first hire for a growth team typically?
- A Data Scientist
- A Software Engineer
- A Product Manager (correct)
- A User Researcher
What is an important trait for a growth engineer candidate to have?
What is an important trait for a growth engineer candidate to have?
- A deep understanding of customer behavior (correct)
- A good understanding of product
- Strong communication skills
- Extensive experience with data analysis
What should the goal of a growth team be?
What should the goal of a growth team be?
- A challenging but achievable number (correct)
- A number that is too easy to reach
- A number that is too difficult to reach
- A number that is impossible to reach
What is important for running experiments at scale?
What is important for running experiments at scale?
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What is the best way to keep a growth program effective?
What is the best way to keep a growth program effective?
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Study Notes
- To determine if your retention is good, you need to check if it is stable and parallel to the x-axis (the y-axis represents the retention metric).
- If it is stable and parallel to the x-axis, then your retention is good.
- To determine if your retention is good, you need to check if it is in line with "average or media" retention.
- If it is in line with "average or media" retention, then your retention is good.
- A growth team is important to help accelerate the growth trajectory of a company.
- The first growth team hire is typically a Product Manager.
- The ideal growth engineer candidate has the following traits:
- They are motivated to work and learn from the leadership of the company.
- They have a deep understanding of product.
- They have a good understanding of customer behavior.
- The growth team should have an absolute goal and break it down into sub-goals.
- The goal should be a realistic number that is a stretch, but motivating.
- The goal should be communicated to the entire company.
- The goal should be endorsed by the CEO.
- The growth team should identify channels based on user behavior.
- Growth teams need to have a strong experiment dashboard in place to run experiments at scale.
- Peer review and individual experimentation is important to ensure quality of experiments.
- Data alone cannot answer all the questions, and it is equally important to have user researchers in place to really understand what is happening behind the numbers.
- Continuously iterate to keep the growth program fresh and effective.
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