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Questions and Answers
What is the price difference between 'Cappuccino for the concerned' and 'Cappuccino for the unconcerned'?
What is the price difference between 'Cappuccino for the concerned' and 'Cappuccino for the unconcerned'?
- £0.10 (correct)
- £0.05
- £1.00
- £2.00
What is the primary concern of Costa's pricing strategy?
What is the primary concern of Costa's pricing strategy?
- Maximizing customer satisfaction
- Finding the optimal tradeoff between price and customer base (correct)
- Maintaining a consistent price across all customers
- Minimizing production costs
What is the advantage of charging different prices to different customers?
What is the advantage of charging different prices to different customers?
- Increased customer satisfaction
- Reduced production costs
- Higher profit margins (correct)
- Simplified pricing strategy
What would be the consequence of Costa charging the same price to all customers?
What would be the consequence of Costa charging the same price to all customers?
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What is the goal of a well-run business, according to the passage?
What is the goal of a well-run business, according to the passage?
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What is the primary concern of Costa's pricing strategy, according to the passage?
What is the primary concern of Costa's pricing strategy, according to the passage?
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What is the problem with Costa's original pricing strategy?
What is the problem with Costa's original pricing strategy?
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What is the intended outcome of Costa's pricing strategy?
What is the intended outcome of Costa's pricing strategy?
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What is the alternative to Costa's original pricing strategy?
What is the alternative to Costa's original pricing strategy?
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What is the reason Costa can charge different prices to different customers?
What is the reason Costa can charge different prices to different customers?
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