Sports Marketing Exam Review 2025
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Questions and Answers

What is the primary goal of personal selling?

  • To promote endorsement opportunities
  • To communicate directly with potential customers (correct)
  • To develop entertainment products
  • To manage a company's public relations

    • Which of the following best describes pre-approach strategies in personal selling?

  • Selling products without prior research
  • Identifying negative aspects of clients
  • Creating entertainment marketing campaigns
  • Highlighting positive aspects of clients to attract companies (correct)

    • What defines location-based entertainment (LBE)?

  • Merchandise like DVDs and CDs
  • Selling goods in retail stores
  • Entertainment services primarily delivered via digital platforms
  • Amusement and theme parks that encourage impulse spending (correct)

    • What is the essence of cross-selling in sales?

    <p>Recommending additional related products tied to one name</p> Signup and view all the answers

    What is a key characteristic of a sole proprietorship?

    <p>Owned by one individual</p> Signup and view all the answers

    What is a primary advantage of multi-branding?

    <p>Each product line can maintain its own unique image.</p> Signup and view all the answers

    Which of the following best describes co-branding?

    <p>Combining brands to enhance customer loyalty for a joint product.</p> Signup and view all the answers

    What does brand equity refer to?

    <p>The perception of added value due to a brand's name.</p> Signup and view all the answers

    What is a disadvantage of a multi-branding strategy?

    <p>Higher promotional costs arise from separate plans for each brand.</p> Signup and view all the answers

    What is meant by product exclusivity in sponsorship?

    <p>Only one product in a category is granted the sponsorship rights.</p> Signup and view all the answers

    What is the duration of copyright protection for a creator's work?

    <p>The life of the author plus 70 years</p> Signup and view all the answers

    What distinguishes goods and services in trademark law?

    <p>Words, names, symbols, sounds, or colors</p> Signup and view all the answers

    What does non-price competition focus on?

    <p>Quality of service and brand loyalty</p> Signup and view all the answers

    According to the law of supply, what happens when prices rise?

    <p>Supply increases</p> Signup and view all the answers

    What is the typical duration of a patent once granted?

    <p>20 years</p> Signup and view all the answers

    How can trademarks impact a company?

    <p>They are linked to a company's image, reputation, and profits</p> Signup and view all the answers

    Which stage of the product life cycle is characterized by the highest expenses due to research and development costs?

    <p>Introduction Stage</p> Signup and view all the answers

    What must be done to use a clip from a copyrighted film for commercial purposes?

    <p>Obtain a license from the copyright holder and pay a royalty fee</p> Signup and view all the answers

    Which of the following is NOT a characteristic of non-price competition?

    <p>Lower prices</p> Signup and view all the answers

    What is a common characteristic of the Growth Stage in the product life cycle?

    <p>Product visibility in media increases</p> Signup and view all the answers

    What tactic can manufacturers use during the Maturity Stage to differentiate their product?

    <p>Reposition or rebrand the product</p> Signup and view all the answers

    Which of the following factors can lead a product into the Decline Stage?

    <p>Technological advances rendering the product obsolete</p> Signup and view all the answers

    What defines a target market?

    <p>A specific group of consumers that a marketing program aims to attract.</p> Signup and view all the answers

    How can a company revive a product that has entered the Decline Stage?

    <p>Improve distribution with additional outlets</p> Signup and view all the answers

    What is the main goal during the Introduction Stage of a product's life cycle?

    <p>Convince retailers to carry the product</p> Signup and view all the answers

    Which of the following best describes the difference between goods and services?

    <p>Goods are physical products while services are intangible.</p> Signup and view all the answers

    Which of the following is an example of demographics?

    <p>The average income of a community.</p> Signup and view all the answers

    What demographic is Nike likely to target for a collaborative product launch?

    <p>Active individuals aged 18-40 involved in sports</p> Signup and view all the answers

    What does the marketing concept emphasize?

    <p>Balancing customer satisfaction with organizational goals.</p> Signup and view all the answers

    What can be an important aspect of the promotional mix for a product in the Growth Stage?

    <p>Heavy advertising to increase visibility</p> Signup and view all the answers

    What is the primary purpose of promotion in marketing?

    <p>To communicate goods/services to the consumer effectively.</p> Signup and view all the answers

    Which statement best defines cross-promotion?

    <p>Relying on one industry to promote another's product through various media.</p> Signup and view all the answers

    What does competition based on price refer to?

    <p>Demand elasticity and availability of substitutes.</p> Signup and view all the answers

    What is the main advantage of mass marketing?

    <p>Promotes products using one key message to a wide audience.</p> Signup and view all the answers

    What is the dollar mark-up on the shoes that Sport Chek purchases from Adidas?

    <p>$95.00</p> Signup and view all the answers

    What is the percentage mark-up for the golf clubs purchased by Golf Town?

    <p>68%</p> Signup and view all the answers

    What is the average markup of all Wilson Tennis Rackets?

    <p>162.5%</p> Signup and view all the answers

    What is the selling price of the new HOKA shoes if the manufacturing expense is $45.99 and the desired profit is $160.00?

    <p>$205.99</p> Signup and view all the answers

    What does COGS stand for in business accounting?

    <p>Cost of Goods Sold</p> Signup and view all the answers

    What is a trademark?

    <p>A legal identification of ownership of a brand</p> Signup and view all the answers

    What is multi-product branding primarily used for?

    <p>Using one name for all products of a manufacturer</p> Signup and view all the answers

    What is the total cost of goods sold (COGS) if it costs $20 for each stick and 10 sticks are purchased?

    <p>$200</p> Signup and view all the answers

    Study Notes

    Sports Marketing Exam Review 2025

    • Exam worth 20%
    • Breakdown: true/false (20 marks), multiple choice (25 marks), short answer (6 questions - 30 marks), case study (1 case study with 4 questions - 20 marks)

    Unit 1: Target Market

    • Target market: a specific group of customers an organization wants to attract
    • Examples: teens, parents, seniors, wealthy consumers
    • Goods: tangible products (sports equipment)
    • Services: intangible products (theater tickets)

    Demographics vs. Psychographics

    • Demographics: personal characteristics (age, income, occupation, ethnicity, education levels)
    • Psychographics: psychological characteristics (hobbies, social activities, lifestyle, interests, attitudes)

    Marketing Concept

    • Marketing concept is the idea that organizations should satisfy customer needs and wants while also meeting organizational goals

    Promotion

    • Promotion is how goods or services are communicated to consumers

    Cross-promotion

    • Cross-promotion occurs when one industry promotes another's product
    • Example: celebrities promote a movie through TV appearances and magazine interviews

    Gross Domestic Product (GDP)

    • GDP is the value of all goods and services produced within a country

    Consumer Loyalty

    • Consumer loyalty is the tendency of customers to consistently purchase from a particular company or business

    Risk

    • Risk is the chance of a financial loss or possible problems.
    • Potential risks include financial risks

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    Sports Marketing Exam Review 2025 PDF

    Description

    This quiz covers key concepts from Sports Marketing, focusing on understanding target markets, demographics and psychographics, marketing concepts, and promotional strategies. It prepares students for their upcoming exam by testing their knowledge of the material presented in Unit 1.

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