Sports Marketing: Overcoming Gender Obstacles
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is one of the biggest obstacles for sports and entertainment marketers?

  • Geographical location
  • Income level
  • Age
  • Gender (correct)
  • Which sports league attracts more female fans than any other major sports league?

  • Major League Soccer (MLS)
  • National Hockey League (NHL)
  • National Basketball Association (NBA) (correct)
  • National Football League (NFL)
  • What does the text suggest about the female fan base for sports and entertainment?

  • It is only interested in traditional advertising
  • It is decreasing across all sports leagues
  • It is not significant enough to impact marketing strategies
  • It is a new and growing market of potential customers (correct)
  • According to the text, what type of ads do women respond to positively?

    <p>Ads shattering stereotypes</p> Signup and view all the answers

    What is the main challenge companies face in targeting their new female fan base?

    <p>Adapting from targeting male interests to appealing to female interests</p> Signup and view all the answers

    What was the slogan used in the 'This Girl Can' campaign?

    <p>I jiggle, therefore I am</p> Signup and view all the answers

    What response did the ad's target market have to the 'This Girl Can' campaign?

    <p>They responded positively and made it one of the most popular campaigns of the year</p> Signup and view all the answers

    What did sports marketers discover about their female market after conducting market research?

    <p>They felt stereotyped by the assumption that they desired pink fan apparel</p> Signup and view all the answers

    What did the female market prefer in terms of sports clothing according to the text?

    <p>Clothing that better fit their smaller frames and sport team colors</p> Signup and view all the answers

    What was the impact of the 'This Girl Can' campaign on social media?

    <p>The hashtag #ThisGirlCan went viral on Twitter, reaching more than 23 million people</p> Signup and view all the answers

    More Like This

    History and Careers in Sports Marketing
    12 questions
    Strategic Sports Marketing Framework
    40 questions
    Sports Marketing & Sponsorship Quiz
    48 questions
    Use Quizgecko on...
    Browser
    Browser