Podcast
Questions and Answers
What is one of the biggest obstacles for sports and entertainment marketers?
What is one of the biggest obstacles for sports and entertainment marketers?
- Geographical location
- Income level
- Age
- Gender (correct)
Which sports league attracts more female fans than any other major sports league?
Which sports league attracts more female fans than any other major sports league?
- Major League Soccer (MLS)
- National Hockey League (NHL)
- National Basketball Association (NBA) (correct)
- National Football League (NFL)
What does the text suggest about the female fan base for sports and entertainment?
What does the text suggest about the female fan base for sports and entertainment?
- It is only interested in traditional advertising
- It is decreasing across all sports leagues
- It is not significant enough to impact marketing strategies
- It is a new and growing market of potential customers (correct)
According to the text, what type of ads do women respond to positively?
According to the text, what type of ads do women respond to positively?
What is the main challenge companies face in targeting their new female fan base?
What is the main challenge companies face in targeting their new female fan base?
What was the slogan used in the 'This Girl Can' campaign?
What was the slogan used in the 'This Girl Can' campaign?
What response did the ad's target market have to the 'This Girl Can' campaign?
What response did the ad's target market have to the 'This Girl Can' campaign?
What did sports marketers discover about their female market after conducting market research?
What did sports marketers discover about their female market after conducting market research?
What did the female market prefer in terms of sports clothing according to the text?
What did the female market prefer in terms of sports clothing according to the text?
What was the impact of the 'This Girl Can' campaign on social media?
What was the impact of the 'This Girl Can' campaign on social media?
