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Sports Marketing: Overcoming Gender Obstacles

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Sports Marketing: Overcoming Gender Obstacles

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Questions and Answers

What is one of the biggest obstacles for sports and entertainment marketers?

Geographical location

Income level

Age

Gender (correct)

Which sports league attracts more female fans than any other major sports league?

Major League Soccer (MLS)

National Hockey League (NHL)

National Basketball Association (NBA) (correct)

National Football League (NFL)

What does the text suggest about the female fan base for sports and entertainment?

It is only interested in traditional advertising

It is decreasing across all sports leagues

It is not significant enough to impact marketing strategies

It is a new and growing market of potential customers (correct)

According to the text, what type of ads do women respond to positively?

Ads shattering stereotypes (B) Signup and view all the answers

What is the main challenge companies face in targeting their new female fan base?

Adapting from targeting male interests to appealing to female interests (A) Signup and view all the answers

What was the slogan used in the 'This Girl Can' campaign?

I jiggle, therefore I am (D) Signup and view all the answers

What response did the ad's target market have to the 'This Girl Can' campaign?

They responded positively and made it one of the most popular campaigns of the year (B) Signup and view all the answers

What did sports marketers discover about their female market after conducting market research?

They felt stereotyped by the assumption that they desired pink fan apparel (A) Signup and view all the answers

What did the female market prefer in terms of sports clothing according to the text?

Clothing that better fit their smaller frames and sport team colors (C) Signup and view all the answers

What was the impact of the 'This Girl Can' campaign on social media?

The hashtag #ThisGirlCan went viral on Twitter, reaching more than 23 million people (B) Signup and view all the answers