10 Questions
What is one of the biggest obstacles for sports and entertainment marketers?
Gender
Which sports league attracts more female fans than any other major sports league?
National Basketball Association (NBA)
What does the text suggest about the female fan base for sports and entertainment?
It is a new and growing market of potential customers
According to the text, what type of ads do women respond to positively?
Ads shattering stereotypes
What is the main challenge companies face in targeting their new female fan base?
Adapting from targeting male interests to appealing to female interests
What was the slogan used in the 'This Girl Can' campaign?
I jiggle, therefore I am
What response did the ad's target market have to the 'This Girl Can' campaign?
They responded positively and made it one of the most popular campaigns of the year
What did sports marketers discover about their female market after conducting market research?
They felt stereotyped by the assumption that they desired pink fan apparel
What did the female market prefer in terms of sports clothing according to the text?
Clothing that better fit their smaller frames and sport team colors
What was the impact of the 'This Girl Can' campaign on social media?
The hashtag #ThisGirlCan went viral on Twitter, reaching more than 23 million people
Explore the challenges faced by sports and entertainment marketers in overcoming gender diversity, with a focus on attracting female fans. Learn about the changing landscape of sports marketing and the increasing influence of women in the industry.
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