Podcast
Questions and Answers
What distinguishes a special event from regular programs or activities?
What distinguishes a special event from regular programs or activities?
- It requires a large organization.
- It is a one-time or infrequently occurring event. (correct)
- It celebrates a national holiday.
- It involves multiple performers.
Which of the following is an example of an anthropological cultural event?
Which of the following is an example of an anthropological cultural event?
- Wagner Festival in Bayreuth
- Diwali in Bradford
- Manchester LGBT Festival
- St Patrick's Day in New York (correct)
How are festivals defined in the context of event management?
How are festivals defined in the context of event management?
- They are short-lived events focused on local traditions.
- They include parades and fairs but not concerts.
- They are strictly cultural events with no religious significance.
- They consist of events that may last for weeks and involve multiple venues. (correct)
How do guests typically perceive special events?
How do guests typically perceive special events?
What common theme might not be found in themed events described by Sonder?
What common theme might not be found in themed events described by Sonder?
Which type of cultural event would be categorized under sexuality?
Which type of cultural event would be categorized under sexuality?
Which aspect does not contribute to the public role of cultural events?
Which aspect does not contribute to the public role of cultural events?
What is primarily celebrated at food festivals?
What is primarily celebrated at food festivals?
Which of the following is an example of a national cultural event?
Which of the following is an example of a national cultural event?
Which type of festival is characterized by showcasing films of various genres?
Which type of festival is characterized by showcasing films of various genres?
Which festival is known for traditional music, dance, and storytelling?
Which festival is known for traditional music, dance, and storytelling?
What challenge might event managers face when recreating La Tomatina locally?
What challenge might event managers face when recreating La Tomatina locally?
Which event would best showcase visual arts, performing arts, and literary arts?
Which event would best showcase visual arts, performing arts, and literary arts?
What factor is NOT mentioned as part of the programming of cultural events?
What factor is NOT mentioned as part of the programming of cultural events?
Which of the following festivals is primarily associated with music?
Which of the following festivals is primarily associated with music?
Which festival is particularly known for its vibrant atmosphere and large crowd attendance?
Which festival is particularly known for its vibrant atmosphere and large crowd attendance?
Which of the following is a common constraint in program designing?
Which of the following is a common constraint in program designing?
What does the reactive component in programming refer to?
What does the reactive component in programming refer to?
Which programming style involves outdoor performances in a specific setting?
Which programming style involves outdoor performances in a specific setting?
In Assassi's study, which component of programming is primarily proactive?
In Assassi's study, which component of programming is primarily proactive?
Which of the following best describes the strategic component of programming?
Which of the following best describes the strategic component of programming?
What is an example of disciplinary programming?
What is an example of disciplinary programming?
Which of the following elements does NOT relate to the planning of cultural events?
Which of the following elements does NOT relate to the planning of cultural events?
What is a primary goal of the relational component in event programming?
What is a primary goal of the relational component in event programming?
Flashcards
What is a Special Event?
What is a Special Event?
A special event is a one-time or infrequent occurrence outside the usual activities of an organization or group.
What is a Cultural Event?
What is a Cultural Event?
A cultural event celebrates or showcases the culture of a specific group. These events can involve national, religious, ethnic, sexuality, or community aspects.
What is a Festival?
What is a Festival?
A festival is a broad range of themed events that might incorporate historical, cultural, religious, patriotic, or social themes. These events can vary in scale, lasting from brief celebrations to week-long gatherings.
Give an example of a National Cultural Event.
Give an example of a National Cultural Event.
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Give an example of a Religious Cultural Event.
Give an example of a Religious Cultural Event.
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Give an example of an Arts Cultural Event.
Give an example of an Arts Cultural Event.
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Give an example of a Music Cultural Event.
Give an example of a Music Cultural Event.
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Give an example of a Heritage Cultural Event.
Give an example of a Heritage Cultural Event.
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Music Festival
Music Festival
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Film Festival
Film Festival
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Food Festival
Food Festival
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Cultural Festival
Cultural Festival
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Arts Festival
Arts Festival
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Environmental Factors (Cultural Event Programming)
Environmental Factors (Cultural Event Programming)
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Cultural Factors (Cultural Event Programming)
Cultural Factors (Cultural Event Programming)
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Thematic Programming
Thematic Programming
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Temporal Programming
Temporal Programming
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Disciplinary Programming
Disciplinary Programming
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Audience Constituency Programming
Audience Constituency Programming
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Reactive Component
Reactive Component
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Relational Component
Relational Component
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Proactive Component
Proactive Component
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Strategic Component
Strategic Component
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Study Notes
Week 12: Special Events
- Special events are unique moments in time, celebrated with ceremony and ritual, fulfilling specific needs.
- From an event organizer's perspective, a special event is a one-time or infrequent occurrence outside normal activities.
- For attendees, special events offer leisure, social, or cultural experiences beyond everyday choices.
- Cultural events showcase the culture of particular groups.
- Examples include St Patrick's Day in New York, Diwali in Bradford, and the Manchester LGBT Festival.
Lecture Content
- This section covers special events, cultural events, festivals, types of cultural events, programming of cultural events, marketing of cultural events, and the public role of cultural events.
What is a Special Event?
- A special event is a unique moment in time, celebrated with ceremony and ritual, fulfilling specific needs.
- An event organizer views it as a one-time or infrequent occurrence separate from normal activities.
- From the guest perspective, it's an opportunity for leisure, social, or cultural experiences beyond typical daily choices.
Cultural Events
- A cultural event celebrates or showcases the culture of a particular group of people.
- Examples include anthropological events (e.g., cultural events related to religion, ethnicity, sexuality, communities) and aesthetic events (e.g., music, arts, heritage).
Festivals
- Festivals are broad event forms, ranging from short celebrations to multi-week events involving numerous venues and performers.
- They often combine historical, cultural, ceremonial, religious, patriotic, and social themes (e.g., parades, fairs, festivals).
Types of Cultural Events and Festivals
- Music festivals bring musicians and music lovers together.
- Film festivals showcase films, including documentaries, features, and shorts, offering a platform for filmmakers.
- Food festivals offer diverse culinary experiences, showcasing local and international cuisines.
- Cultural festivals celebrate heritage, customs, and traditions (e.g., Diwali, Chinese New Year).
- Arts festivals cover various art forms (visual, performing, literary).
Programming of Cultural Events
- Event design considers environmental and cultural factors.
- Programming styles include thematic, temporal, disciplinary, and audience constituency.
- Examples of programming include concert seasons, theatre or visual arts festivals.
Environmental Factors
- Internal customer factors include message communication, relationship development, business opportunities, and financial sustainability.
- External customer factors include positive experience, convenient timings, food and beverage satisfaction, and networking opportunities.
Marketing Cultural Events and Festivals
- Cultural event marketing focuses on promoting events that showcase heritage, traditions, and cultures.
- It creates meaningful experiences while respecting the cultural context. Marketing involves understanding the target audience demographics and needs.
The Public Role of Cultural Events and Festivals
- Preserve heritage and strengthen cultural identity.
- Build community and promote understanding.
- Boost economies by attracting tourists and creating jobs.
- Enhance quality of life by enriching lives and fostering creativity.
- Promote education through learning opportunities and awareness.
In-Class Assignment
- Create an ethnical music concert program for a city.
- Consider an appropriate programming model.
- Identify the target audience segment(s).
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