Sociology Quiz: Social Class and Consumer Preferences

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Questions and Answers

What is a result of exposure to reference groups?

Adoption of new behaviors and lifestyles (correct)

Complete indifference to self-concept

Irrelevance to product choices

Resistance to social pressure

How do reference groups influence a person's attitudes?

By creating a sense of detachment

By imposing restrictions on their lifestyle

By changing their self-concept (correct)

By making them indifferent to brands

What pressure do reference groups create on an individual?

Pressure to conform (correct)

Pressure to dominate

Pressure to remain neutral

Pressure to rebel

What is a potential outcome of reference group influence on product choices?

Changes in product and brand choices Signup and view all the answers

What role do reference groups play in shaping an individual's identity?

They influence attitudes and self-concept Signup and view all the answers

What triggers most word-of-mouth influences?

Consumers' natural experiences with a brand Signup and view all the answers

What is a common reason for consumers to discuss a brand?

They have strong feelings about the brand Signup and view all the answers

What happens when consumers start discussing a brand?

Word-of-mouth influence occurs Signup and view all the answers

What is the primary driver of word-of-mouth influences?

Consumers' genuine experiences Signup and view all the answers

What is a characteristic of most word-of-mouth influences?

They happen naturally Signup and view all the answers

What is a common area where social classes exhibit distinct preferences?

Home furnishings Signup and view all the answers

What is a characteristic of social classes with regards to product preferences?

They have distinct preferences across different classes Signup and view all the answers

Which of the following is NOT a area where social classes exhibit distinct preferences?

Education Signup and view all the answers

What is a common trait of social classes in terms of brand preferences?

They have distinct preferences for different brands Signup and view all the answers

What is the main factor that influences social class preferences for products and brands?

Lifestyle and values Signup and view all the answers

What is the goal of companies using the Internet and social networks?

To interact with consumers and become a part of their conversations Signup and view all the answers

What is the approach companies are moving away from?

Throwing more one-way commercial messages at consumers Signup and view all the answers

What is the desired outcome of companies interacting with consumers online?

To become a part of their conversations and lives Signup and view all the answers

What is the role of social networks in the new approach?

A means to interact with consumers and become a part of their conversations Signup and view all the answers

What is the main difference between the old and new approaches?

The way companies interact with consumers Signup and view all the answers

What language is the phrase 'ال تنسوا الدعاء لوالدي بالرحمة والمغفرة' written in?

Arabic Signup and view all the answers

Who is the author of the text?

A. Hossam Signup and view all the answers

What is the chapter number mentioned in the text?

Chapter 4 Signup and view all the answers

What is the phrase 'ال تنسوا الدعاء لوالدي بالرحمة والمغفرة' asking for?

Mercy and forgiveness for parents Signup and view all the answers

What is the second phrase 'ال تنسوا الدعاء ألخواتنا في فلسطين' asking for?

Prayer for sisters in Palestine Signup and view all the answers

Study Notes

Social classes exhibit distinct preferences in various areas, including clothing, home furnishings, leisure activities, and automobiles.

Influence of Reference Groups

People are often influenced by reference groups they don't belong to.
Reference groups expose individuals to new behaviors and lifestyles, shape their attitudes and self-concept, and create pressure to conform, affecting their product and brand choices.

Word-of-Mouth Influences

Most word-of-mouth influences occur naturally, where consumers discuss brands they use or feel strongly about.
Brands aim to interact with consumers through the Internet and social networks, becoming part of their conversations and lives, rather than relying on one-way commercial messages.

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Description

This quiz explores how different social classes have distinct preferences when it comes to consumer goods and services. Test your knowledge on how social class influences product choices in areas such as clothing, home furnishings, leisure activities, and automobiles.