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Consumer Behavior: Learning and Social Influences

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Consumer Behavior: Learning and Social Influences

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Questions and Answers

What is the primary objective of understanding consumer behavior for businesses?

To increase the prices of their products

To move their business to a new location

To tailor their marketing strategies, product offerings, and overall business approach to better meet the needs and preferences of their target audience (correct)

To create new products that are not needed by the target audience

What is the distinction between needs and wants in consumer behavior?

Needs are influenced by culture, while wants are influenced by individual preferences

Needs are desires that go beyond basic survival needs, while wants are basic requirements for survival

Needs are basic requirements for survival, while wants are desires that go beyond basic survival needs (correct)

Needs are influenced by social norms, while wants are influenced by physiological needs

What plays a significant role in how consumers interpret and make sense of the world around them?

Social Influences

Motivation

Perception (correct)

Attitudes and Beliefs

What is the term for the inner state that energizes, directs, and sustains behavior towards satisfying needs or achieving goals?

Motivation Signup and view all the answers

What are the factors that influence motivation in consumer behavior?

Physiological needs, psychological factors, and social influences Signup and view all the answers

What is the term for evaluations or feelings toward a particular object, person, or situation?

Attitude Signup and view all the answers

What is the role of attitudes and beliefs in consumer behavior?

They shape preferences, purchase intentions, and brand loyalty Signup and view all the answers

What are the factors that influence wants in consumer behavior?

Cultural norms, social norms, and individual preferences Signup and view all the answers

What is the process of selecting, organizing, and interpreting sensory information to form a meaningful understanding of products, brands, and marketing messages?

Perception Signup and view all the answers

What is the study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?

Consumer behavior Signup and view all the answers