Podcast
Questions and Answers
What is the primary objective of understanding consumer behavior for businesses?
What is the primary objective of understanding consumer behavior for businesses?
- To increase the prices of their products
- To move their business to a new location
- To tailor their marketing strategies, product offerings, and overall business approach to better meet the needs and preferences of their target audience (correct)
- To create new products that are not needed by the target audience
What is the distinction between needs and wants in consumer behavior?
What is the distinction between needs and wants in consumer behavior?
- Needs are influenced by culture, while wants are influenced by individual preferences
- Needs are desires that go beyond basic survival needs, while wants are basic requirements for survival
- Needs are basic requirements for survival, while wants are desires that go beyond basic survival needs (correct)
- Needs are influenced by social norms, while wants are influenced by physiological needs
What plays a significant role in how consumers interpret and make sense of the world around them?
What plays a significant role in how consumers interpret and make sense of the world around them?
- Social Influences
- Motivation
- Perception (correct)
- Attitudes and Beliefs
What is the term for the inner state that energizes, directs, and sustains behavior towards satisfying needs or achieving goals?
What is the term for the inner state that energizes, directs, and sustains behavior towards satisfying needs or achieving goals?
What are the factors that influence motivation in consumer behavior?
What are the factors that influence motivation in consumer behavior?
What is the term for evaluations or feelings toward a particular object, person, or situation?
What is the term for evaluations or feelings toward a particular object, person, or situation?
What is the role of attitudes and beliefs in consumer behavior?
What is the role of attitudes and beliefs in consumer behavior?
What are the factors that influence wants in consumer behavior?
What are the factors that influence wants in consumer behavior?
What is the process of selecting, organizing, and interpreting sensory information to form a meaningful understanding of products, brands, and marketing messages?
What is the process of selecting, organizing, and interpreting sensory information to form a meaningful understanding of products, brands, and marketing messages?
What is the study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?
What is the study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?
