Consumer Behavior: Learning and Social Influences

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10 Questions

What is the primary objective of understanding consumer behavior for businesses?

To tailor their marketing strategies, product offerings, and overall business approach to better meet the needs and preferences of their target audience

What is the distinction between needs and wants in consumer behavior?

Needs are basic requirements for survival, while wants are desires that go beyond basic survival needs

What plays a significant role in how consumers interpret and make sense of the world around them?


What is the term for the inner state that energizes, directs, and sustains behavior towards satisfying needs or achieving goals?


What are the factors that influence motivation in consumer behavior?

Physiological needs, psychological factors, and social influences

What is the term for evaluations or feelings toward a particular object, person, or situation?


What is the role of attitudes and beliefs in consumer behavior?

They shape preferences, purchase intentions, and brand loyalty

What are the factors that influence wants in consumer behavior?

Cultural norms, social norms, and individual preferences

What is the process of selecting, organizing, and interpreting sensory information to form a meaningful understanding of products, brands, and marketing messages?


What is the study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?

Consumer behavior

Understand how consumer behavior is influenced by learning and social and cultural factors. Learn about the process of acquiring new knowledge and behaviors and how they impact consumer preferences and decision-making.

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