Social Media Marketing with Meta

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Questions and Answers

What is the primary purpose of ads that click to WhatsApp?

To increase the number of followers on your Facebook Page

To automate customer service responses

To reduce advertising costs on social media

To facilitate discovery and conversation about your business (correct)

What advantage does having a Facebook Page provide for a business?

It increases the workload for business owners

It allows access to Instagram only

It serves as a source of information and builds credibility (correct)

It limits customer interactions to personal messages only

How has the Pages experience been improved in the latest redesign?

By merging personal profiles with business Pages

By simplifying the layout and enhancing engagement features (correct)

By adding more ads and promotions

By providing a more complicated interface

What feature allows Page admins to manage their Page separately from their personal profile?

Separate notifications and task-based permissions Signup and view all the answers

Which of the following is NOT a benefit of creating a Facebook Page?

Limitless advertising capabilities Signup and view all the answers

Why is it important to establish an audience for your Facebook Page?

To enhance credibility and maintain customer engagement Signup and view all the answers

What is one way the new Pages experience differs from the classic version?

It supports a cleaner design for content engagement Signup and view all the answers

What is the benefit of allowing related interests to attract potential customers to a Facebook Page?

It helps expand the customer base and engagement quality Signup and view all the answers

What type of post can you use to share quick updates on your Facebook Page?

Status posts Signup and view all the answers

Which Facebook feature allows you to share engaging short videos up to 90 seconds long?

Facebook Reels Signup and view all the answers

What is the main advantage of using Facebook Live for a business?

Broadcasting live events Signup and view all the answers

How can Facebook Groups benefit a business's audience engagement?

By offering a private forum for discussions Signup and view all the answers

What function do Facebook Events serve for businesses?

Organize and host both online and in-person events Signup and view all the answers

What is a significant feature of Facebook Stories?

Content disappears after 24 hours Signup and view all the answers

Which of the following is NOT a feature aimed at generating revenue for businesses on Facebook?

Facebook Groups Signup and view all the answers

Which feature is best for creating authentic experiences and sharing exciting news on Facebook?

Facebook Stories Signup and view all the answers

What is one benefit of using Meta Business Suite?

It allows you to manage posts across multiple platforms. Signup and view all the answers

Which feature allows businesses to sell products directly on Facebook and Instagram?

Shops Signup and view all the answers

How can businesses engage with customers on Facebook?

By joining or creating groups and hosting events. Signup and view all the answers

What tool should businesses use to create and manage ad campaigns?

Meta Ads Manager Signup and view all the answers

What is the primary purpose of a business account on Instagram?

To showcase the business through compelling visuals. Signup and view all the answers

What does Commerce Manager primarily assist with?

Managing inventory and sales. Signup and view all the answers

Which of the following is NOT a recommended way to engage with customers on Facebook?

Posting without responding to comments. Signup and view all the answers

What can be customized within a Shops feature on Facebook and Instagram?

The look and feel of the shop. Signup and view all the answers

What feature allows you to post discount and deal offers on your Page?

Offers Signup and view all the answers

Which tool helps you measure engagement and performance on your Facebook Page?

Professional Dashboard Signup and view all the answers

What can you do with Page Insights?

Track performance metrics of posts Signup and view all the answers

How can you send reminders for upcoming appointments through your Page?

SMS and Messenger Signup and view all the answers

Which section of the Professional Dashboard provides valuable information about post types?

Content Tab Signup and view all the answers

What can Audience Insights help you understand?

Interests and demographics of your audience Signup and view all the answers

What should you do to increase awareness of your business on your Page?

Create ads and boost posts Signup and view all the answers

Which feature helps identify which types of content are most engaging?

Post Insights Signup and view all the answers

What is a feature of Facebook access with partial control?

Control tasks including comments and removals Signup and view all the answers

Which tool is available to businesses that convert their Instagram account to a business account?

Professional dashboard and insights Signup and view all the answers

What do people with task access on Facebook primarily manage?

Specific tasks like content and messages Signup and view all the answers

Which of the following statements about managing Page access is true?

Page access and task permissions can be managed from mobile or computer Signup and view all the answers

What capability does converting a personal Instagram account to a business account provide?

Access to additional professional features and tools Signup and view all the answers

What is a task that people with task access on Facebook cannot perform?

Switching to the Page for management Signup and view all the answers

What benefit does having a business account on Instagram provide in terms of customer interaction?

Features to enable customers to purchase directly Signup and view all the answers

Which of these tasks is NOT included in the management scope for someone with partial Facebook access?

Creating new page layouts Signup and view all the answers

Study Notes

Meta Business Suite

Meta Business Suite allows users to manage and schedule posts across Facebook, Messenger, Instagram, and WhatsApp
The tool is covered in the later stages of the training materials

Engaging with customers on Facebook

Businesses can engage with their customers through Facebook by hosting events, creating a group or joining a group, and using Messenger to send and receive messages.
Messenger is discussed further in a later module
Businesses can sell products directly on Facebook and Instagram through Facebook Shops

Facebook Shops

Facebook Shops create a digital storefront for a business to sell products on Facebook and Instagram
It's a free tool allowing businesses to customize their store look and feel, add a catalog, manage inventory and sales using Commerce Manager

Meta Ads Manager

Meta Ads Manager enables businesses to create ad campaigns aligned with their business goals
Ad campaigns can be created, budgeted, and placed on Facebook, Messenger, and Instagram

Instagram Business Accounts

Businesses can showcase their business through compelling visuals, engage with their audience, inspire action, and build a loyal customer base
Businesses can share various types of content to build their presence and reach more people
Ads that click to WhatsApp can be used to connect with customers on Facebook and Instagram

Facebook Pages

Pages are designed to help people discover businesses as they explore their interests on Facebook.
Unlike personal profiles, Pages are a source of information about a business and help build credibility with existing and potential customers.
They allow businesses to tell their brand story, attract people with related interests, engage existing customers, and create ads to reach potential customers
They enable businesses to maintain a connection with their audience by sharing news about their business, special events, and product or service updates.

New Facebook Pages Experience

The experience has been redesigned to make it simpler for public figures, businesses, and creators to build a community and achieve their objectives.
Many functionalities from the classic Pages experience still exist, such as creating posts and ads.
The new Pages experience simplifies design and includes additional functionality:
- Simplified layout
- Separate personal and business presences

Key tools for business

Page Posts
- Status Posts: quick updates with short, text-only posts
- Message Posts: include a Send message action button to ask people who like the page to provide feedback or start a conversation
- Feeling or activity posts: share mood, feeling, or activity for the day
Additional Facebook engagement tools:
- Facebook Stories: share photos, videos, and text visible for 24 hours to people who like the page
- Facebook Reels: short-form videos up to 90 seconds with music, audio, AR and engaging effects, accessible to anyone on Facebook
- Facebook Live: allows businesses to broadcast live events, performances, and gatherings to viewers on phone, computer, or connected TV
- Facebook Events: organize in-person or online events, allowing businesses to earn money by charging attendees to access events
- Facebook Groups: provide businesses with a space to share photos and videos, have conversations, make plans, connect with customers in a private forum, and have conversations around shared interests.

Tools to Sell Products and Services

Advertising: create and pay for Ads through a page to increase awareness of the business and reach new customers. There are options to promote a page and boost a post.
Offers: post discount and deal offers directly on the page to attract customers. People who save offers will receive notifications before they expire.
Appointments: allow businesses to tell people about services and availability, collect and manage appointment requests, and send reminders and confirmations using SMS and Messenger.

Measuring success of Facebook Pages

Page Overview Tab: provides in-depth information about how people engage with the page, including data on reach and actions taken on the page.
Content Tab: contains information about posts and other content types, average metrics for specific post types, and top posts from the page.
Page Insights: helps businesses understand their page, audience, and posts on Facebook
Audience Insights: provides insights into the types of people interacting with the page and content, including their interests and aggregated information.
Post Insights: helps businesses track performance metrics on posts to better understand what content resonates with current and potential customers.

Facebook Pages with Partial Control and Tasks

Partial Access: the user can control tasks including content, messages, comments, linked accounts, ads, insights, events, removals, and bans. Users with Facebook access can switch to the page and manage it on Facebook.
Task Access: the user can manage only specific tasks for the page such as managing content, messages, community activity, ads, and insights. These tasks can be managed only through Meta Business Suite and Meta Ads Manager. This means users cannot switch into the page or manage it on Facebook.

Benefits of Instagram Business Accounts

Users come to Instagram to connect with friends, discover new interests, and share what they love.
Businesses use Instagram to attract people to their products or services, share their brand story, and build relationships with customers.
New accounts on Instagram are set up as personal profiles by default, but businesses can convert their accounts to business accounts and run ads to promote their products and services.
Instagram offers tools and features designed to help businesses achieve their marketing goals, including:
- professional dashboard and insights to better understand the audience and how content performs
- tools to help customers contact the business directly
- features that enable customers to purchase directly from the business on Instagram.

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Description

This quiz covers various tools provided by Meta, including Meta Business Suite, Facebook Shops, and Meta Ads Manager. Learn how to engage with customers on Facebook and leverage these tools for effective online marketing. Test your knowledge on managing posts, creating ad campaigns, and utilizing Messenger for customer interactions.