Export Manager's Content Strategy for China
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Questions and Answers

What is a key consideration when writing a presentation for Chinese customers?

  • The tone should be informal and conversational.
  • The text should be visually appealing with elaborate designs.
  • The text must be concise and focused on key selling points. (correct)
  • The presentation should prioritize European business ethics.

    • Which aspect should be excluded when addressing Chinese customers in a presentation?

  • Detailed explanations of the product's global impact.
  • The high quality of the products offered by Towerfarm.
  • Direct references to traditional Chinese medicine.
  • An emphasis on Towerfarm's local achievements in France. (correct)

    • What is a strategic advantage of highlighting (mettre en avant)) Towerfarm's social media success?

  • It provides a platform for customer service interactions.
  • It demonstrates the company's modernity and engagement with trends. (correct)
  • It reflects the company's commitment to environmental issues.
  • It shows the company's aesthetic approach to marketing.

    • In a presentation to Chinese clients, which of the following should be emphasized?

    <p>The compatibility of products with Chinese cultural practices.</p> Signup and view all the answers

    What approach is LEAST effective when presenting to Chinese clients?

    <p>Giving customer satisfaction ratings from Europe.</p> Signup and view all the answers

    What is the primary goal for the export manager's text intended for Chinese social networks?

    <p>To promote Towerfarm's products and attract Chinese customers in Traditional Chinese Medicine</p> Signup and view all the answers

    Which aspect should the text include to interest prospects in the Traditional Chinese Medicine market?

    <p>The purity and quality of the plant extracts produced by Towerfarm</p> Signup and view all the answers

    Which point should not be emphasized in the text for Chinese social networks?

    <p>The technical details of how Towerfarm grows plants</p> Signup and view all the answers

    What is a key reason for insisting on the quality and purity of plant extracts in the text?

    <p>Because this is what makes the products suitable for Traditional Chinese Medicine</p> Signup and view all the answers

    What tone should the text adopt to effectively attract Chinese prospects?

    <p>Professional and informative, focusing on the business relationship</p> Signup and view all the answers

    In targeting Chinese customers, what is the most important marketing message to transmit?

    <p>The connection between the product and health benefits in Traditional Chinese Medicine</p> Signup and view all the answers

    What type of information is LEAST relevant for the target audience on Chinese social networks?

    <p>Age and background of the company's directors</p> Signup and view all the answers

    Why should the export manager avoid very technical language in the message?

    <p>It could exclude potential customers who dont understand technical procedures</p> Signup and view all the answers

    Study Notes

    Export Manager's Website & Social Media Content Strategy (China)

    • Primary Goal: Promote Towerfarm products and attract Chinese customers interested in Traditional Chinese Medicine (TCM).

    • Emphasis for Chinese Prospects: Purity and quality of plant extracts, crucial for suitability in TCM.

    • Content Focus (Chinese Social Media): Connecting products with TCM, highlighting company's global modernity, and concise presentation of key selling points. Avoid technical details about plant growth.

    • Importance of Quality/Purity: This aligns the product with TCM requirements.

    • Tone for Chinese Prospects: Professional and informative, focusing on the business relationship. Avoid casual, informal, or overtly personal tones.

    • Key for Chinese Social Media: Concise communication of key selling points and their relevance to Chinese customers. Write in Chinese.

    • Company Presentations (for Chinese): Avoid focusing on European reputation. Highlight the product's TCM suitability and high product quality.

    • Importance of Social Media Mention: Showcase global relevance and modernity to appeal to Chinese customers.

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    Description

    This quiz focuses on developing a website and social media content strategy tailored for promoting Towerfarm products to Chinese customers interested in Traditional Chinese Medicine (TCM). It emphasizes the importance of purity and quality, providing a professional approach to connect effectively with the target audience in China.

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