Podcast
Questions and Answers
What is a key consideration when writing a presentation for Chinese customers?
What is a key consideration when writing a presentation for Chinese customers?
- The tone should be informal and conversational.
- The text should be visually appealing with elaborate designs.
- The text must be concise and focused on key selling points. (correct)
- The presentation should prioritize European business ethics.
Which aspect should be excluded when addressing Chinese customers in a presentation?
Which aspect should be excluded when addressing Chinese customers in a presentation?
- Detailed explanations of the product's global impact.
- The high quality of the products offered by Towerfarm.
- Direct references to traditional Chinese medicine.
- An emphasis on Towerfarm's local achievements in France. (correct)
What is a strategic advantage of highlighting (mettre en avant)) Towerfarm's social media success?
What is a strategic advantage of highlighting (mettre en avant)) Towerfarm's social media success?
- It provides a platform for customer service interactions.
- It demonstrates the company's modernity and engagement with trends. (correct)
- It reflects the company's commitment to environmental issues.
- It shows the company's aesthetic approach to marketing.
In a presentation to Chinese clients, which of the following should be emphasized?
In a presentation to Chinese clients, which of the following should be emphasized?
What approach is LEAST effective when presenting to Chinese clients?
What approach is LEAST effective when presenting to Chinese clients?
What is the primary goal for the export manager's text intended for Chinese social networks?
What is the primary goal for the export manager's text intended for Chinese social networks?
Which aspect should the text include to interest prospects in the Traditional Chinese Medicine market?
Which aspect should the text include to interest prospects in the Traditional Chinese Medicine market?
Which point should not be emphasized in the text for Chinese social networks?
Which point should not be emphasized in the text for Chinese social networks?
What is a key reason for insisting on the quality and purity of plant extracts in the text?
What is a key reason for insisting on the quality and purity of plant extracts in the text?
What tone should the text adopt to effectively attract Chinese prospects?
What tone should the text adopt to effectively attract Chinese prospects?
In targeting Chinese customers, what is the most important marketing message to transmit?
In targeting Chinese customers, what is the most important marketing message to transmit?
What type of information is LEAST relevant for the target audience on Chinese social networks?
What type of information is LEAST relevant for the target audience on Chinese social networks?
Why should the export manager avoid very technical language in the message?
Why should the export manager avoid very technical language in the message?
Flashcards
Focus on Chinese Needs
Focus on Chinese Needs
When writing for Chinese prospects, focus on selling points that address their specific needs and interests, rather than focusing on the company's history or success in other markets.
Avoid European Focus
Avoid European Focus
Avoid emphasizing Towerfarm's reputation in Europe as it may not resonate with Chinese customers.
Address Medicine Needs
Address Medicine Needs
Highlighting how the product meets the needs of Chinese medicine companies demonstrates understanding of their unique requirements and creates relevance.
Emphasize Quality
Emphasize Quality
Signup and view all the flashcards
Highlight Social Media Success
Highlight Social Media Success
Signup and view all the flashcards
What's the main goal of the export manager's text?
What's the main goal of the export manager's text?
Signup and view all the flashcards
What should the text emphasize for Chinese TCM customers?
What should the text emphasize for Chinese TCM customers?
Signup and view all the flashcards
What should NOT be the focus of the text on Chinese social networks?
What should NOT be the focus of the text on Chinese social networks?
Signup and view all the flashcards
Why is quality and purity important for the text?
Why is quality and purity important for the text?
Signup and view all the flashcards
What tone should the text have to attract Chinese prospects?
What tone should the text have to attract Chinese prospects?
Signup and view all the flashcards
What's most important when writing for Chinese social networks?
What's most important when writing for Chinese social networks?
Signup and view all the flashcards
Why is purity and quality of plant extracts crucial for attracting Chinese customers?
Why is purity and quality of plant extracts crucial for attracting Chinese customers?
Signup and view all the flashcards
How should the text connect Towerfarm's products to the Chinese TCM market?
How should the text connect Towerfarm's products to the Chinese TCM market?
Signup and view all the flashcards
Study Notes
Export Manager's Website & Social Media Content Strategy (China)
-
Primary Goal: Promote Towerfarm products and attract Chinese customers interested in Traditional Chinese Medicine (TCM).
-
Emphasis for Chinese Prospects: Purity and quality of plant extracts, crucial for suitability in TCM.
-
Content Focus (Chinese Social Media): Connecting products with TCM, highlighting company's global modernity, and concise presentation of key selling points. Avoid technical details about plant growth.
-
Importance of Quality/Purity: This aligns the product with TCM requirements.
-
Tone for Chinese Prospects: Professional and informative, focusing on the business relationship. Avoid casual, informal, or overtly personal tones.
-
Key for Chinese Social Media: Concise communication of key selling points and their relevance to Chinese customers. Write in Chinese.
-
Company Presentations (for Chinese): Avoid focusing on European reputation. Highlight the product's TCM suitability and high product quality.
-
Importance of Social Media Mention: Showcase global relevance and modernity to appeal to Chinese customers.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
This quiz focuses on developing a website and social media content strategy tailored for promoting Towerfarm products to Chinese customers interested in Traditional Chinese Medicine (TCM). It emphasizes the importance of purity and quality, providing a professional approach to connect effectively with the target audience in China.
