Traditional Marketing Strategies Quiz

Traditional marketing focuses on identifying the right customer and understanding their attitudes, behaviors, and motivations to encourage purchase

The marketing mix is defined as a set of marketing tools (4Ps) that a business blends to offer to the target market and get the response it wants from them

Price is the value of an offering, represented by monetary value

The 4Cs of marketing are Customer’s needs, Customer’s cost, Customer’s convenience, and Customer’s communication

Customer’s convenience refers to the case of acquiring or getting a product that can satisfy his/her need

The 4Ps of marketing mix are Product, Price, Place, and ______

The marketing mix is defined as a set marketing tools (4Ps) that a business blends to offer to the target market and get the response it wants from ______

Approaches to marketing: Traditional marketing focuses on identifying the right customer and understanding their attitudes, behaviors and motivations to encourage ______

Marketing mix - is defined as a set marketing tools (4Ps) that a business blends to offer to the target market and get the response it wants from ______

The 4Cs of marketing are Customer’s needs, Customer’s cost, Customer’s convenience, and ______

MARKETING STRATEGIES GROUP 3 - 12 Peter (ABM) GROUP 3 Leader: Melchizea Seth A. Ratin Sub-Leader: Glorioso, Trisha Marie A. Secretary: Catipon, Heart Chezka A. Members: Espino, Marynell T. Mendez, Paolo S. Lacson, Daniel Jacob A. Villanueva, Wolf Nicolas F. ICE BREAKER What makes an effective marketing. + 1 in Quiz #2

Products - this is the company offering, can be tangible or intangible (Ex. intangible - haircut) Price - value of an offering, represented by monetary value (Ex. ₱50 haircut). Place - where the offering can be found, represented by the location where the product can be bought (Ex. A salon in a mall offering a ₱50 haircut). Promotion - refers to the 3Ps to encourage exchange, represented by advertisements or communication tools that can be utilized. The 4Cs are defined below: Customer’s needs - refers to the needs that have to be satisfied. Customer’s cost - refers to the value that has to be given up by the customer to be able to acquire the product that can satisfy his/her need Customer’s convenience - refers to the case of acquiring or getting a product that can satisfy his/her need.

12 Peter (ABM) GROUP 3 Leader: Melchizea Seth A. Ratin Sub-Leader: Glorioso, Trisha Marie A. Secretary: Catipon, Heart Chezka A. Members: Espino, Marynell T. Mendez, Paolo S. Lacson, Daniel Jacob A. Villanueva, Wolf Nicolas F. ICE BREAKER What makes an effective marketing. + 1 in Quiz #2 APPROACHES TO MARKETING APPROACHES TO MARKETING Traditional marketing - it focuses on identifying the right customer and understanding their attitudes, behaviors and motivations to encourage purchase. Marketing mix - is defined as a set marketing tools (4Ps) that a business blends to offer to the target market and get the response it wants from them