Podcast
Questions and Answers
What is one limitation of social media as a customer acquisition tool?
What is one limitation of social media as a customer acquisition tool?
- Social media algorithms limit exposure (correct)
- It guarantees customer conversions
- High levels of customer interest
- Users are encouraged to become paying customers
How can social media activities increase customer loyalty?
How can social media activities increase customer loyalty?
- By providing discounts directly through ads
- By reducing the number of posts to avoid overwhelming followers
- By solely acquiring new customers through targeted ads
- By informing followers of new brand offerings (correct)
Which factor is positively correlated with improved SEO rankings?
Which factor is positively correlated with improved SEO rankings?
- High follower counts without engagement
- Complete reliance on paid ads
- Regular posting on social media platforms (correct)
- Negative customer reviews on social media
What is a crucial step in creating a social media plan?
What is a crucial step in creating a social media plan?
Which of the following metrics is NOT typically used to measure engagement on social media?
Which of the following metrics is NOT typically used to measure engagement on social media?
Flashcards
Social Media Posting Benefits
Social Media Posting Benefits
Social media posting can attract new customers, boost customer loyalty, and improve search engine rankings.
Paid Social Media Ads
Paid Social Media Ads
Paid advertisements on social media platforms are effective for acquiring new clients and offer precise targeting compared to Google display ads.
Social Media Plan Objective
Social Media Plan Objective
A social media plan's starting point is a specific business goal, like attracting new customers or managing brand reputation.
Social Media Platform Choice
Social Media Platform Choice
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Social Media Reach
Social Media Reach
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Study Notes
Social Media Activities
- Social media activities encompass creating content, managing posts, and running paid advertisements on social media platforms. Reputation management is also crucial.
Social Media Posting
- Creating New Customers: Social media posting can attract new customers, especially in the early stages of the sales funnel. However, social media algorithms can limit exposure and followers might not always convert into paying customers.
- Increasing Customer Loyalty: Existing customers who follow a brand on social media remain informed about new products and services, strengthening their positive perception and fostering loyalty.
- Impact on SEO: Positive social media activity correlates with improved search engine rankings.
Paid Social Media Ads
- Paid social media ads are effective in generating new customers.
- Social media platforms allow precise targeting.
- Paid ads can achieve higher engagement than Google display ads.
- Paid social media ads should complement organic social media posting.
Reputation Management
- Social Media Listening: Actively monitoring and interacting with customer feedback on social media is crucial for reputation management.
Creating a Social Media Plan
- Business Objective: Begin by defining the business objective, such as attracting new customers, improving brand reputation, or encouraging repeat purchases.
- Platform Selection: Choose social media platforms based on the business objective and target audience.
- Content Development: Create original content for greater control.
Social Media Metrics
- Reach: Total number of followers/subscribers, follower growth rate, and impressions of posts.
- Engagement: Retweets, likes, comments, and the engagement rate.
- Loyalty: Conversion rates from followers to customers and frequency of purchases.
- Social Listening: Volume of social media commentary, sentiment (positive/negative/neutral), and changes in volume/sentiment toward the product or brand. Tracking related topics discussed within the social media engagement also is important.
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Description
This quiz covers the essential activities involved in social media marketing, including content creation, customer acquisition, and the impact of paid advertisements on engagement and loyalty. Understand how social media can enhance SEO and management of brand reputation in the digital space.
