Social Media Marketing Activities

Social Media Activities

• Social media activities encompass creating content, managing posts, and running paid advertisements on social media platforms. Reputation management is also crucial.

Social Media Posting

• Creating New Customers: Social media posting can attract new customers, especially in the early stages of the sales funnel. However, social media algorithms can limit exposure and followers might not always convert into paying customers.
• Increasing Customer Loyalty: Existing customers who follow a brand on social media remain informed about new products and services, strengthening their positive perception and fostering loyalty.
• Impact on SEO: Positive social media activity correlates with improved search engine rankings.

Paid Social Media Ads

• Paid social media ads are effective in generating new customers.
• Social media platforms allow precise targeting.
• Paid ads can achieve higher engagement than Google display ads.
• Paid social media ads should complement organic social media posting.

Reputation Management

• Social Media Listening: Actively monitoring and interacting with customer feedback on social media is crucial for reputation management.

Creating a Social Media Plan

• Business Objective: Begin by defining the business objective, such as attracting new customers, improving brand reputation, or encouraging repeat purchases.
• Platform Selection: Choose social media platforms based on the business objective and target audience.
• Content Development: Create original content for greater control.

Social Media Metrics

• Reach: Total number of followers/subscribers, follower growth rate, and impressions of posts.
• Engagement: Retweets, likes, comments, and the engagement rate.
• Loyalty: Conversion rates from followers to customers and frequency of purchases.
• Social Listening: Volume of social media commentary, sentiment (positive/negative/neutral), and changes in volume/sentiment toward the product or brand. Tracking related topics discussed within the social media engagement also is important.

This quiz covers the essential activities involved in social media marketing, including content creation, customer acquisition, and the impact of paid advertisements on engagement and loyalty. Understand how social media can enhance SEO and management of brand reputation in the digital space.