Marketing Experience at Basebowl

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Questions and Answers

Match the following marketing actions with the target audience mentioned:

Mid-week promotions = Families Social media competitions = Young adults Target audience segmentation = Specific customer groups Marketing campaigns = Specific customer groups

Match the sustainability challenges with their descriptions:

Energy Consumption = High operational costs and environmental impact Waste Management = Food waste and single-use plastics Water Usage = Inefficient taps and potential scarcity Net Zero Emissions = UK Government goal by 2050

Match the sustainability areas with their specific Basebowl actions:

Energy Efficiency = Replace traditional lighting with LED bulbs Waste Management = Introduce plastic-free packaging Staff Training = Turn off unused appliances and equipment Waste Minimization = Run awareness campaigns

Match the following energy measures with their impact:

LED bulb replacement = Reduce up to 35kg carbon emissions yearly at home level Staff training on appliances = Reduce unnecessary energy use Monitoring of energy use = Identify trends for adjustments Reduced energy use = Lower operational costs Signup and view all the answers

Match the type of waste with its descriptions.

Food Waste = Uneaten meals Single-use plastics = Packaging that adds to landfills Biodegradable materials = Reduce land fill contributions Plastic free packaging = Materials that are not plastic Signup and view all the answers

Match the type of measures with their sustainability focus areas:

LED lighting replacement = Energy Efficiency Monitoring food waste = Waste Management Staff awareness campaigns = Waste Management Training staff to manage water = Water Usage Signup and view all the answers

Match the environmental problems with their related issues:

Energy consumption = High operational costs Waste production = Landfill contributions Water waste = Climate change concerns Sustainability = Long-term business viability Signup and view all the answers

Match the UK Government goal with its implications:

Net zero emissions by 2050 = Requires significant environmental impact reduction Business Sector Involvement = Tackle energy, waste, and water issues Compliance with future regulations = Aligned with net zero goal Sustainability implementation = Key for long term business viability Signup and view all the answers

Match the tasks with the roles Maria undertook at the Basebowl:

Creating social media content = Marketing Assistant Serving customers at the bar = Bar Staff Assisting customers at the front desk = Receptionist Preparing food in the kitchen = Kitchen Staff Signup and view all the answers

Match the marketing activities with their corresponding purpose at Basebowl:

Promoting the Ware-Wolf attraction = Attract customers to a specific event Creating content for TikTok and Instagram = Engage younger audiences Assisting with Christmas event planning = Boost holiday season revenue Mid-week social media campaigns = Increase weekday attendance Signup and view all the answers

Match the skills developed by Maria with their corresponding descriptions:

Improved problem-solving = Identifying issues and finding solutions Enhanced adaptability = Adjusting to different roles and challenges Increased confidence = Feeling more secure in her abilities Strategic marketing = Planning and executing targeted promotional efforts Signup and view all the answers

Match the descriptions with the different aspects of the Basebowl:

Fully licensed bar = Area for alcoholic beverages Snack bar with food options = Area to purchase food Amusements = Area for games and activities Ten-pin bowling alley = Primary recreational offering Signup and view all the answers

Match the project components with their impact:

Analysis of previous campaigns = Identify customer preferences Mid-week social media campaign = Attract customers during quieter times Promotion of special offers = Increase customer engagement Showcasing unique experiences = Highlight Basebowl's distinctive features Signup and view all the answers

Match the descriptions to where they apply at Basebowl:

Saltcoats = Location of the bowling alley North Ayrshire = Region the facility is in Scotland = Country it is located in 35 years = Time the facility has been operating Signup and view all the answers

Match each of the following with its primary aim in marketing:

Social Media Campaigns = Increase customer engagement Local Community Connection = Building relationships with the community Unique offerings = Showcasing distinctive features Fresh and engaging methods = Attracting a specific audience Signup and view all the answers

Match Maria's learning experiences with their corresponding results:

Hands-on experience = Practical skill development Immerse in Scottish culture = Deeper appreciation for the local community Applying theoretical knowledge = Bridgeing academic concepts and practice Multifaceted responsibilities = Ability to cope with diverse challenges Signup and view all the answers

Study Notes

Introduction

Maria McCombe reflects on her experience at Basebowl, a 35-year-old ten-pin bowling alley in Scotland.
Basebowl has a bar, snack bar, food options, and amusements.
Customers range from families, young adults, and those with disabilities.

Basebowl Experience

McCombe held multiple roles: marketing assistant, kitchen staff, receptionist, and bar staff.
She engaged with various aspects of the business, from customer service to creative promotion.
Key projects included promoting events (e.g., Ware-Wolf attraction), creating TikTok/Instagram content, and planning Christmas events.
She developed strong relationships with the team and the local community.

Key Learning Experience

McCombe created mid-week social media campaigns to attract more customers during quieter times.
Campaigns were strategically designed to showcase specials and experiences.
She developed and applied problem-solving and strategic marketing skills.
Identified customer preferences through analysis of past campaigns.

Contemporary Issue: Sustainability

Sustainability is a major challenge for hospitality businesses, including Basebowl.
Key issues include high energy consumption (bowling lanes, bar, kitchen, reception), significant food waste, and high water usage.
Single-use plastics in packaging contribute to landfill issues.

UK Net Zero Goal

The UK Government targets net zero emissions by 2050, emphasizing the importance for businesses to reduce environmental impact.
Basebowl needs to address energy, waste, and water issues to comply with future regulations.

Energy Efficiency Strategies

Replacing traditional lighting with LED bulbs reduces carbon emissions.
Training staff to turn off unused appliances/equipment lowers energy use.

Waste Management Strategies

Implementing plastic-free packaging and biodegradable materials.
Monitoring and recording food waste to optimize portion sizes.
Running awareness campaigns to minimize waste.

Water Conservation Strategies

Installing timed taps and water-efficient fixtures.
Encouraging staff to adopt mindful water-use practices.

Questions for Feedback

Balancing sustainability with cost-effectiveness (e.g., LED lighting, biodegradable packaging).
Identifying additional areas of sustainability for further research.

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Description

Explore Maria McCombe's multifaceted experience at Basebowl, a well-established ten-pin bowling alley in Scotland. From engaging in customer service to spearheading social media campaigns, discover key insights into strategic marketing and community engagement.