Social Media Influence and Controversies Quiz

Facebook's stance that they should not be responsible for determining the truthfulness of content.

The act of suspending Donald Trump's Facebook account in 2021, following the Capitol riot.

Measures implemented by Facebook to limit the spread of misinformation about the Covid-19 vaccine.

Legal challenges faced by Facebook related to monopolistic practices.

The integration of Instagram, WhatsApp, and Messenger by Facebook to create a unified messaging experience.

Factors making it difficult for competitors to enter the social networking market after Facebook's dominance.

A personalized news app using artificial intelligence to recommend stories, developed by ByteDance.

The founder of ByteDance and creator of TikTok.

Snapchat's initial public offering (IPO) in March 2017, where it achieved a market value of $28.3 billion, making it the largest tech IPO since Alibaba in 2014.

The decline in Snapchat's share price after its IPO, caused by concerns that competitors like Instagram were taking over.

A disastrous redesign of Snapchat's app that caused a significant decrease in daily active users (DAUs) and user satisfaction, leading to a petition against the change.

The positive effect the COVID-19 pandemic had on Snapchat, with people spending more time at home and relying on the app for communication.

Snapchat's increase in daily active users (DAUs) in the fourth quarter of 2020, growing 22% compared to the previous year.

Snapchat's increase in revenue in the fourth quarter of 2020, growing 62% compared to the previous year.

The concern that Snapchat's user growth is driven by unprofitable users, especially young and international users, which could impact future profitability.

The challenge of achieving profitability for Snapchat, despite its increasing revenue, due to high operating costs.

The perception that different social media applications are becoming increasingly similar, blurring the lines between them.

A strategy where new, specialized platforms gain popularity by offering unique experiences that established giants fail to provide.

A social audio application where users can listen to conversations in real-time, resembling a call-in radio show.

The practice of controlling and moderating the content shared on a platform to ensure appropriate and safe user experience.

The protection of user data and information from unauthorized access or misuse.

The ability to control the content that a platform presents to its users, often by selecting and prioritizing certain posts or stories.

When a platform features content that may appeal to a specific age group, like sexually suggestive material for adults.

The act of trivializing or making light of a serious issue, often causing offense or harm.

The average revenue generated per user, a key metric for social media companies.

The use of technology that overlays computer-generated images onto the real world, creating interactive experiences.

Snapchat's strategy to differentiate itself by focusing on augmented reality features, aiming to become the primary interface for accessing digital content.

Snapchat's two main advertising categories: "social" and "media".

Examples of Snapchat's "social" advertising formats, allowing users to interact with brands directly within their Snaps.

Examples of Snapchat's "media" advertising formats, appearing within the app's content stream.

Snapchat's core functionality, allowing users to capture and share fleeting moments with friends and family.

Facebook's strategy of acquiring potential competitors to eliminate them as threats.

Facebook's attempt to copy popular features from competitors, such as Snapchat's Stories, to gain market share.

Snapchat's efforts to attract older users, a demographic with higher spending power.

The lawsuit filed against Facebook by the FTC and US states, alleging that the company engaged in anti-competitive practices.

The idea that Facebook's immense size and power pose a threat to democratic processes and online discourse.

The argument that Facebook should be broken up into smaller companies to reduce its market power and address concerns about its dominance.

The total number of users who interact with a social media platform on a regular basis.

The relationship between the users of a social media platform and advertising displayed on that platform.

The impact of social media advertising on a platform's user base.

The use of social media as a battleground for competing platforms striving for market dominance.

Platforms like Snapchat, Facebook, and TikTok, which have evolved into major players in the social media landscape.

The act of gathering information about a social media platform's users and their interactions.

The practice of displaying advertisements to social media users based on their interests and demographics.

The process of displaying advertisements to users on social media platforms.