Podcast
Questions and Answers
What does UGC stand for, and what does it encompass?
What does UGC stand for, and what does it encompass?
- Unified gaming content created by developers
- User-generated content that is accessible to the public (correct)
- Ultra-general content focused on advertising
- Universal global communication for all media
Which of the following best describes media richness?
Which of the following best describes media richness?
- The variety of social media platforms available
- The depth of data analytics used in advertising
- The overall number of user interactions in a digital campaign
- The degree of acoustic, visual, and personal contact (correct)
What is a primary factor for individuals engaging in self-disclosure online?
What is a primary factor for individuals engaging in self-disclosure online?
- To distract from real-life issues
- To gather more followers quickly
- To make a positive impression and enhance their image (correct)
- To share personal experiences without any intention
Web 2.0 and 3.0 are characterized by which of the following?
Web 2.0 and 3.0 are characterized by which of the following?
How much of the content on social media is estimated to be user-generated?
How much of the content on social media is estimated to be user-generated?
Which aspect of online interaction emphasizes the importance of personal contact?
Which aspect of online interaction emphasizes the importance of personal contact?
What motivates individuals to engage in self-disclosure in social media environments?
What motivates individuals to engage in self-disclosure in social media environments?
What is a primary feature of Web 2.0 and Web 3.0 that facilitates user interaction?
What is a primary feature of Web 2.0 and Web 3.0 that facilitates user interaction?
How does UGC contribute to social media platforms?
How does UGC contribute to social media platforms?
What two factors play a crucial role in classifying social media?
What two factors play a crucial role in classifying social media?
Flashcards
User-Generated Content (UGC)
User-Generated Content (UGC)
Content created by users, like posts, videos, and reviews on social media platforms. This is a huge part of social media, making up 80% of its content.
Media Richness
Media Richness
The ability of a communication medium to convey rich information, like personal interaction, visual cues, and varied communication. This concept helps us understand how social media allows for complex communication.
Self-Disclosure
Self-Disclosure
The willingness of individuals to reveal personal information about themselves online, often to create a positive image and build relationships. This plays a role in how people interact in online spaces.
Web 2.0 and 3.0 Features
Web 2.0 and 3.0 Features
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Social Media Classification
Social Media Classification
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What is User-Generated Content (UGC)?
What is User-Generated Content (UGC)?
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What is Media Richness?
What is Media Richness?
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What is Self-Disclosure?
What is Self-Disclosure?
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What are Web 2.0 and 3.0?
What are Web 2.0 and 3.0?
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How is Social Media Classified?
How is Social Media Classified?
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Study Notes
User-Generated Content (UGC)
- UGC encompasses any public electronic media created by consumers or end-users.
- 80% of social media content is user-generated.
- Combines technology and social interaction.
Media Richness
- Involves the degree of visual, personal, and auditory contact between parties.
- Higher media richness means more detailed personal contact.
Self-Disclosure
- Individuals want to present a positive image to others.
- Desire to gain favorable impressions, influence, and build connections.
Social Media Classification
- Classified by two factors:
- Media richness (acoustic, visual, personal contact).
- Self-disclosure (making a positive impression and increasing influence).
Web 2.0 and 3.0
- Allow high levels of functionality, personalization, and customization in online content.
- Examples include online conversations and games.
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