Social Media Dynamics and User-Generated Content
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Questions and Answers

What does UGC stand for, and what does it encompass?

  • Unified gaming content created by developers
  • User-generated content that is accessible to the public (correct)
  • Ultra-general content focused on advertising
  • Universal global communication for all media
  • Which of the following best describes media richness?

  • The variety of social media platforms available
  • The depth of data analytics used in advertising
  • The overall number of user interactions in a digital campaign
  • The degree of acoustic, visual, and personal contact (correct)
  • What is a primary factor for individuals engaging in self-disclosure online?

  • To distract from real-life issues
  • To gather more followers quickly
  • To make a positive impression and enhance their image (correct)
  • To share personal experiences without any intention
  • Web 2.0 and 3.0 are characterized by which of the following?

    <p>High degree of functionality, personalization, and customization</p> Signup and view all the answers

    How much of the content on social media is estimated to be user-generated?

    <p>80%</p> Signup and view all the answers

    Which aspect of online interaction emphasizes the importance of personal contact?

    <p>Media richness</p> Signup and view all the answers

    What motivates individuals to engage in self-disclosure in social media environments?

    <p>To achieve a positive impression</p> Signup and view all the answers

    What is a primary feature of Web 2.0 and Web 3.0 that facilitates user interaction?

    <p>High degree of customization</p> Signup and view all the answers

    How does UGC contribute to social media platforms?

    <p>By facilitating interaction among users</p> Signup and view all the answers

    What two factors play a crucial role in classifying social media?

    <p>Media richness and self-disclosure</p> Signup and view all the answers

    Study Notes

    User-Generated Content (UGC)

    • UGC encompasses any public electronic media created by consumers or end-users.
    • 80% of social media content is user-generated.
    • Combines technology and social interaction.

    Media Richness

    • Involves the degree of visual, personal, and auditory contact between parties.
    • Higher media richness means more detailed personal contact.

    Self-Disclosure

    • Individuals want to present a positive image to others.
    • Desire to gain favorable impressions, influence, and build connections.

    Social Media Classification

    • Classified by two factors:
      • Media richness (acoustic, visual, personal contact).
      • Self-disclosure (making a positive impression and increasing influence).

    Web 2.0 and 3.0

    • Allow high levels of functionality, personalization, and customization in online content.
    • Examples include online conversations and games.

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    Description

    Explore the intricate relationship between user-generated content, media richness, and self-disclosure in social media. This quiz delves into how technology and social interaction shape our online presence and classification of social platforms. Test your knowledge on Web 2.0 and 3.0 functionalities.

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