Social Media Dynamics and User-Generated Content

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Questions and Answers

What does UGC stand for, and what does it encompass?

  • Unified gaming content created by developers
  • User-generated content that is accessible to the public (correct)
  • Ultra-general content focused on advertising
  • Universal global communication for all media

Which of the following best describes media richness?

  • The variety of social media platforms available
  • The depth of data analytics used in advertising
  • The overall number of user interactions in a digital campaign
  • The degree of acoustic, visual, and personal contact (correct)

What is a primary factor for individuals engaging in self-disclosure online?

  • To distract from real-life issues
  • To gather more followers quickly
  • To make a positive impression and enhance their image (correct)
  • To share personal experiences without any intention

Web 2.0 and 3.0 are characterized by which of the following?

<p>High degree of functionality, personalization, and customization (B)</p> Signup and view all the answers

How much of the content on social media is estimated to be user-generated?

<p>80% (A)</p> Signup and view all the answers

Which aspect of online interaction emphasizes the importance of personal contact?

<p>Media richness (A)</p> Signup and view all the answers

What motivates individuals to engage in self-disclosure in social media environments?

<p>To achieve a positive impression (D)</p> Signup and view all the answers

What is a primary feature of Web 2.0 and Web 3.0 that facilitates user interaction?

<p>High degree of customization (D)</p> Signup and view all the answers

How does UGC contribute to social media platforms?

<p>By facilitating interaction among users (B)</p> Signup and view all the answers

What two factors play a crucial role in classifying social media?

<p>Media richness and self-disclosure (C)</p> Signup and view all the answers

Flashcards

User-Generated Content (UGC)

Content created by users, like posts, videos, and reviews on social media platforms. This is a huge part of social media, making up 80% of its content.

Media Richness

The ability of a communication medium to convey rich information, like personal interaction, visual cues, and varied communication. This concept helps us understand how social media allows for complex communication.

Self-Disclosure

The willingness of individuals to reveal personal information about themselves online, often to create a positive image and build relationships. This plays a role in how people interact in online spaces.

Web 2.0 and 3.0 Features

Web 2.0 and Web 3.0 are the latest evolutions of the internet. They allow for high customization, personalization, and user interaction, making social media platforms possible.

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Social Media Classification

Social media is classified based on two factors: 1. Media richness: How well communication conveys information. 2. Self-disclosure: The extent to which people share personal information. These factors help us understand the nature of online interactions.

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What is User-Generated Content (UGC)?

User-generated content (UGC) is any form of media that is created by users, like posts, videos, reviews, etc. This includes the vast majority of content found on social media platforms.

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What is Media Richness?

Media richness describes the ability of a communication medium to convey a wide range of information, like personal interaction, visual cues, and varied communication. Social media tools like video calls are richer than simple text-based communication.

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What is Self-Disclosure?

Self-disclosure refers to the willingness of individuals to share personal information online. This can be used to create a positive impression and foster relationships.

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What are Web 2.0 and 3.0?

Web 2.0 and 3.0 are advanced versions of the internet that allow for high customization, personalization, and user interaction. These advancements have enabled the growth and development of modern social media platforms.

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How is Social Media Classified?

Social media can be classified based on two factors:

  1. Media richness: How effectively the platform transmits information.
  2. Self-disclosure: How much the platform encourages personal information sharing. These factors help understand the nature of online interactions.
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Study Notes

User-Generated Content (UGC)

  • UGC encompasses any public electronic media created by consumers or end-users.
  • 80% of social media content is user-generated.
  • Combines technology and social interaction.

Media Richness

  • Involves the degree of visual, personal, and auditory contact between parties.
  • Higher media richness means more detailed personal contact.

Self-Disclosure

  • Individuals want to present a positive image to others.
  • Desire to gain favorable impressions, influence, and build connections.

Social Media Classification

  • Classified by two factors:
    • Media richness (acoustic, visual, personal contact).
    • Self-disclosure (making a positive impression and increasing influence).

Web 2.0 and 3.0

  • Allow high levels of functionality, personalization, and customization in online content.
  • Examples include online conversations and games.

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