Paid Media Session 11 Quiz
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Questions and Answers

What is a recommended strategy for narrowing your targeting?

  • Adding too many keywords, topics, and placements
  • Adding relevant keywords, topics, and placements (correct)
  • Avoiding relevant keywords and topics
  • Ignoring keywords and placements

    • How many ads can you create when building your campaign?

  • Up to 30 ads (correct)
  • Only one ad
  • Up to 10 ads
  • Unlimited ads

    • What feature appears as a button on ads and directs people to the final URL?

  • Display URL
  • Headline
  • Final URL
  • Call-to-action (correct)

    • Which creative feature is available for skippable in-stream ads, non-skippable in-stream ads, and bumper ads?

    <p>Headline</p> Signup and view all the answers

    What should you focus on when creating ads?

    <p>Giving ads relevant headlines and calls-to-action</p> Signup and view all the answers

    How does the final URL relate to the display URL in ads?

    <p>The final URL must be different from the display URL</p> Signup and view all the answers

    Which type of video ad runs concurrently with the video content in the lower part of the video player and obstructs the video to some extent?

    <p>Overlay ad</p> Signup and view all the answers

    What is the main advantage of skippable in-stream video ads?

    <p>They enjoy a better reputation among users as they are not forced to watch the entire ad</p> Signup and view all the answers

    Which type of non-linear video ad runs simultaneously with the video content but below the main area of video playback, meaning that it does not obstruct the visual content?

    <p>Non-overlay ad</p> Signup and view all the answers

    What is the primary purpose of non-linear video ads?

    <p>To avoid disrupting video content playback</p> Signup and view all the answers

    Which type of in-stream video ad plays before, during, or after other videos and cannot be skipped by the viewer?

    <p>Non-skippable in-stream ad</p> Signup and view all the answers

    Which type of video ad runs once the video content is complete?

    <p>Post-roll ad</p> Signup and view all the answers

    What is the main characteristic of out-stream video ads?

    <p>They appear in a non-video environment.</p> Signup and view all the answers

    What happens when a user scrolls away from an out-stream video ad?

    <p>The ad automatically pauses.</p> Signup and view all the answers

    Which type of video ad is specifically placed on a page through an embedded video player?

    <p>In-page video ad</p> Signup and view all the answers

    What is the typical size of in-banner video ads?

    <p>300x250 pixels</p> Signup and view all the answers

    What is the purpose of shoppable video ads?

    <p>To enable viewers to purchase featured products without leaving the video.</p> Signup and view all the answers

    Which type of content is referred to as UGC?

    <p>User-generated content</p> Signup and view all the answers

    What does Google Ads do regarding the total budget over the campaign duration?

    <p>Google Ads tries to spend the total budget evenly over the campaign duration</p> Signup and view all the answers

    In what circumstance can you be billed more than your set campaign budget?

    <p>When there is a surge in ad clicks and conversions</p> Signup and view all the answers

    Where can your ads appear within the Video partners on the Display Network?

    <p>On sites and apps on the Display Network</p> Signup and view all the answers

    What is Google TV's availability for showing ads?

    <p>Only available in the U.S.</p> Signup and view all the answers

    How does Google Ads optimize campaign performance regarding higher traffic days?

    <p>It increases the daily budget on higher traffic days</p> Signup and view all the answers

    Why is it recommended to keep the Video partners option selected?

    <p>To expand reach beyond YouTube by appearing on sites and apps within the Display Network</p> Signup and view all the answers

    What are the campaign goals you can choose from when setting up a Video campaign in Google Ads?

    <p>Sales, Leads, Website traffic, Awareness and consideration</p> Signup and view all the answers

    How does the budget you set influence your ads in a Video campaign?

    <p>The budget impacts how often your ads are displayed and their prominence</p> Signup and view all the answers

    What does your bidding strategy determine in a Video campaign setup?

    <p>How the budget is spent on different types of actions like ad views or clicks</p> Signup and view all the answers

    What are the primary video advertising formats mentioned in the provided readings?

    <p>Overlay ads, Skippable ads, Bumper ads</p> Signup and view all the answers

    Where can marketers find a comprehensive guide on Facebook Video Ads according to the text?

    <p>AdEspresso blog</p> Signup and view all the answers

    Which platform offers video advertising options under 'Native Advertising'?

    <p>LinkedIn</p> Signup and view all the answers

    What is the main characteristic of in-text video ads?

    <p>They are triggered when a user navigates to a certain part of the text content and an overlay pops up and plays a video ad associated with the text.</p> Signup and view all the answers

    Which statement about linear video ads is correct?

    <p>They appear before, during, or after the main video and take over the full video player space.</p> Signup and view all the answers

    How are non-linear video ads different from linear video ads?

    <p>Non-linear video ads run simultaneously with the video content, unlike linear ads that pause the selected video.</p> Signup and view all the answers

    Which of the following statements about in-stream video ads is incorrect?

    <p>They are triggered when a user navigates to a certain part of the text content.</p> Signup and view all the answers

    Which type of video ad is likely to require a large amount of space on a page?

    <p>In-text video ads</p> Signup and view all the answers

    What happens when a user scrolls away from an in-text video ad?

    <p>The video ad pauses until the user scrolls back to the ad.</p> Signup and view all the answers

    What is the primary purpose of keeping the 'Video partners on the Display Network' option selected when setting up a Video campaign?

    <p>To expand ad reach beyond YouTube</p> Signup and view all the answers

    According to the information provided, in which circumstance can you be billed more than your set campaign budget?

    <p>You will never be billed more than your set campaign budget</p> Signup and view all the answers

    What is the primary advantage of using skippable in-stream video ads?

    <p>They allow viewers to skip the ad after a certain period</p> Signup and view all the answers

    Which statement best describes the availability of Google TV for showing ads?

    <p>Google TV is currently available only in the U.S. for showing ads</p> Signup and view all the answers

    What is the primary characteristic of out-stream video ads?

    <p>They play on web pages, outside of video players</p> Signup and view all the answers

    How does Google Ads optimize campaign performance regarding higher traffic days?

    <p>It spends more of your budget on higher traffic days</p> Signup and view all the answers

    What is the primary purpose of setting a campaign budget in a YouTube Video campaign?

    <p>To determine how often your ads are shown and how prominently they are featured</p> Signup and view all the answers

    What is the primary factor that your bidding strategy determines in a YouTube Video campaign?

    <p>The way your budget is spent, whether on views, clicks, or conversions</p> Signup and view all the answers

    Which of the following is NOT one of the campaign goals you can choose from when setting up a Video campaign in Google Ads?

    <p>Brand Awareness</p> Signup and view all the answers

    Which platform is mentioned as offering 'Native Advertising' options for video ads?

    <p>LinkedIn</p> Signup and view all the answers

    What is a recommended strategy for creating effective video ads, according to the provided information?

    <p>Narrow your targeting to reach a more relevant audience</p> Signup and view all the answers

    According to the provided information, what is the main characteristic of out-stream video ads?

    <p>They appear in a separate video player outside of the main content</p> Signup and view all the answers

    What should you focus on when creating ads?

    <p>Giving ads relevant headlines, calls-to-action, and creative features that inspire action</p> Signup and view all the answers

    What is a recommended strategy for narrowing your targeting?

    <p>Adding relevant keywords, topics, and placements</p> Signup and view all the answers

    Which creative feature is available for skippable in-stream ads, non-skippable in-stream ads, and bumper ads?

    <p>Headline</p> Signup and view all the answers

    What creative option allows you to use a video you've uploaded to YouTube?

    <p>Your YouTube video</p> Signup and view all the answers

    What is the purpose of the final URL in an ad?

    <p>To provide the landing page people visit when they interact with the ad</p> Signup and view all the answers

    How many ads can you create when building a campaign?

    <p>Up to 30 ads</p> Signup and view all the answers

    According to the statistics provided, what percentage of businesses were using videos as an important marketing tool in 2021?

    <p>86%</p> Signup and view all the answers

    Which social media platform is mentioned as the most popular among marketers for sharing videos?

    <p>YouTube</p> Signup and view all the answers

    What percentage of consumers were convinced to purchase a product after watching a video, according to the research mentioned?

    <p>84%</p> Signup and view all the answers

    According to the provided information, what percentage of internet traffic is accountable for video content in 2022?

    <p>82%</p> Signup and view all the answers

    Which of the following statements about video consumption is true, based on the information provided?

    <p>Since 2019, an average user has watched above 100 minutes of video content per day.</p> Signup and view all the answers

    According to the statistics provided, what percentage of companies use live video as a part of their social marketing strategy?

    <p>17%</p> Signup and view all the answers

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