5 Questions
How does the presence of people in the environment affect one's normative goal?
It strengthens one's normative goal, provided that there are cues that these people respect the norms of the situation.
What effect does the presence of others who don't seem ready to help have on people's behavior?
It has the opposite effect, reducing the activation of the normative goal and making room for gain or hedonic goals.
In what kind of environments is the activation of the normative goal at a low level?
Socially 'empty' environments, such as parking garages, office buildings at night, and empty streets.
How do cues of the presence of significant others who respect situational norms impact the normative goal?
They strengthen the normative goal even more than 'ordinary' people.
What makes people more inclined to help a pedestrian who stumbles and falls?
The presence of other people who show that they care and are willing to help each other.
Study Notes
Social Influence on Normative Goal
- The presence of people in the environment can affect one's normative goal, as individuals are influenced by social norms and the behavior of others around them.
- The presence of others who don't seem ready to help, known as bystander apathy, can hinder people's willingness to help, as individuals may assume someone else will take responsibility.
- Urban environments, where anonymity is high and social ties are low, tend to have low levels of normative goal activation, making people less likely to help others.
- Cues of the presence of significant others who respect situational norms, such as a friend or authority figure, can increase the normative goal, as people are more likely to conform to social norms when they feel others are watching.
- Seeing others help a pedestrian who stumbles and falls can increase one's inclination to help, as it sets a social norm and creates a sense of social responsibility.
Test your knowledge of social influence and norms with this quiz. Explore how the presence of others in a situation can affect one's adherence to norms and behaviors.
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