Podcast
Questions and Answers
What are the four stages required for outer model analysis?
What are the four stages required for outer model analysis?
Convergent validity, discriminant validity, composite reliability, and Cronbach alpha.
What is the purpose of inner model analysis?
What is the purpose of inner model analysis?
To evaluate the link between the independent and dependent variables.
What is one method used in inner model analysis to check the structural model?
What is one method used in inner model analysis to check the structural model?
The collinearity test.
Identify the demographic group with the highest percentage among respondents?
Identify the demographic group with the highest percentage among respondents?
Which age group represents the majority of respondents?
Which age group represents the majority of respondents?
What is the percentage of respondents that have a Bachelor's degree?
What is the percentage of respondents that have a Bachelor's degree?
How many respondents reported having an income of less than 1 million rupiah?
How many respondents reported having an income of less than 1 million rupiah?
Which occupation had the highest percentage of respondents?
Which occupation had the highest percentage of respondents?
What is one metric evaluated in inner model analysis?
What is one metric evaluated in inner model analysis?
What is the total number of responses collected?
What is the total number of responses collected?
What does a strong correlation value indicate about an indicator's relationship with itself compared to other variables?
What does a strong correlation value indicate about an indicator's relationship with itself compared to other variables?
What is the significance of R2 values in evaluating a structural model?
What is the significance of R2 values in evaluating a structural model?
What does an R2 value of 0.50 - 0.75 indicate?
What does an R2 value of 0.50 - 0.75 indicate?
Define the effect size (f2) and its significance in structural model evaluation.
Define the effect size (f2) and its significance in structural model evaluation.
What correlation value range indicates a small effect size?
What correlation value range indicates a small effect size?
What does an R2 value of 0.75 or greater signify?
What does an R2 value of 0.75 or greater signify?
How do the correlation values among indicators range from 0.475 to 0.823 contribute to understanding the data?
How do the correlation values among indicators range from 0.475 to 0.823 contribute to understanding the data?
What criterion is used to establish discriminant validity among indicators?
What criterion is used to establish discriminant validity among indicators?
What is the minimum allowable value for convergent validity indicated by the outer loading?
What is the minimum allowable value for convergent validity indicated by the outer loading?
What does an AVE value greater than 0.50 signify in this context?
What does an AVE value greater than 0.50 signify in this context?
What is the significance of having a composite reliability value greater than 0.60?
What is the significance of having a composite reliability value greater than 0.60?
What CA value indicates high internal consistency among variable indicators?
What CA value indicates high internal consistency among variable indicators?
According to the Fornell-Larcker criteria mentioned, how is discriminant validity assessed?
According to the Fornell-Larcker criteria mentioned, how is discriminant validity assessed?
Reference to the table indicates which construct had the highest outer loading in the economy category?
Reference to the table indicates which construct had the highest outer loading in the economy category?
What conclusion can be drawn about the 'Trust' variable based on its CA and composite reliability values?
What conclusion can be drawn about the 'Trust' variable based on its CA and composite reliability values?
What can be inferred about the validity of the 'Sales Promotion' indicator based on its AVE value?
What can be inferred about the validity of the 'Sales Promotion' indicator based on its AVE value?
What primary factors influence purchase intention when using the Gojek application, according to Satriadi et al. (2022)?
What primary factors influence purchase intention when using the Gojek application, according to Satriadi et al. (2022)?
In the study concerning Bukalapak.Com, what is the main relationship that was explored to build purchase intention among students?
In the study concerning Bukalapak.Com, what is the main relationship that was explored to build purchase intention among students?
What modeling technique is discussed by Hair et al. (2021) and is commonly used for analyzing complex data sets?
What modeling technique is discussed by Hair et al. (2021) and is commonly used for analyzing complex data sets?
According to Wulandari et al. (2021), what methodological considerations are important for assessing the validity and reliability of job satisfaction instruments?
According to Wulandari et al. (2021), what methodological considerations are important for assessing the validity and reliability of job satisfaction instruments?
What is a key purpose of the research conducted by Edeh et al. (2023) related to PLS-SEM?
What is a key purpose of the research conducted by Edeh et al. (2023) related to PLS-SEM?
How does necessity influence purchase intention in social commerce apps?
How does necessity influence purchase intention in social commerce apps?
What role does reliability play in customer purchase intentions?
What role does reliability play in customer purchase intentions?
In what ways can sales promotion affect customer buying intentions?
In what ways can sales promotion affect customer buying intentions?
Explain the impact of improved reliability on consumer trust.
Explain the impact of improved reliability on consumer trust.
What are the three ways sales promotions can attract customers?
What are the three ways sales promotions can attract customers?
Describe how customer needs impact the use of social commerce applications.
Describe how customer needs impact the use of social commerce applications.
How can service standards affect reliability in social commerce?
How can service standards affect reliability in social commerce?
What effect do discounts have on customer purchase intentions?
What effect do discounts have on customer purchase intentions?
Study Notes
Necessity and Purchase Intentions
- Higher necessity level correlates positively with purchase intentions in social commerce apps.
- Customers use social commerce apps to find nearby locations for needed goods, enhancing buying intent.
- Hypothesis (H3) posits that necessity influences purchase intentions.
Reliability in Service
- Reliability refers to the consistent performance of services by waitstaff, impacting consumer trust.
- Reliability encompasses accurate service delivery, clear standards, and effective use of tools.
- Positive relationships between reliability and purchase intention have been observed in previous studies.
- Hypothesis (H4) asserts reliability's role in influencing purchase intentions in social commerce apps.
Sales Promotion Strategies
- Sales promotion activities aim to showcase benefits and persuade consumers, driving market share.
- Effective promotion strategies include push, pull, and hybrid methods to enhance purchasing behavior.
- Discounts and price reductions significantly boost customer purchase intentions.
Data Collection and Respondent Characteristics
- A total of 313 responses were analyzed for insights on consumer demographics:
- Majority of respondents are women (81.8%).
- Predominantly aged 20-30 years (91.9%).
- Education levels vary, with most having high school or diploma qualifications.
- Respondents primarily identified as students (52.7%).
- Income distribution shows that 39.3% earn under 1 million rupiah monthly.
Outer Model Analysis
- Evaluated using criteria like convergent validity (AVE > 0.5) and reliability metrics (CR > 0.6).
- All constructs demonstrated validity and reliability, certifying internal consistency.
- Discriminant validity confirmed; correlations with self-variables stronger than with others.
Inner Model Analysis
- Assessments include the coefficient of determination (R²) indicating explanatory power of the model:
- R² ≥ 0.75 indicates strong influence; 0.50 - 0.75 suggests moderate; 0.25 - 0.49 denotes weak.
- Effect size (f²) categorizes influence magnitude: small > 0.02, medium ≥ 0.15, large ≥ 0.35.
- PLS Predict utilized for hypothesis and structural model analysis.
Conclusion
- Emphasizes the importance of necessity, reliability, and sales promotions in enhancing consumer purchasing intentions in social commerce platforms.
- Highlights the rigorous methodology applied in data analysis and model evaluation, ensuring validity and reliability of findings.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore how necessity and reliability impact consumer purchase intentions in social commerce apps. This quiz delves into the relationship between sales promotion strategies and buying behavior, highlighting key hypotheses and findings in the field. Test your knowledge and understanding of these critical concepts in marketing.
