Social Commerce Purchase Intentions

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Questions and Answers

What are the four stages required for outer model analysis?

Convergent validity, discriminant validity, composite reliability, and Cronbach alpha.

What is the purpose of inner model analysis?

To evaluate the link between the independent and dependent variables.

What is one method used in inner model analysis to check the structural model?

The collinearity test.

Identify the demographic group with the highest percentage among respondents?

Women, comprising 81.8% of the respondents. Signup and view all the answers

Which age group represents the majority of respondents?

The 20 - 30 years old group, accounting for 91.9%. Signup and view all the answers

What is the percentage of respondents that have a Bachelor's degree?

39% of respondents hold a Bachelor's degree. Signup and view all the answers

How many respondents reported having an income of less than 1 million rupiah?

123 respondents, or 39.3%. Signup and view all the answers

Which occupation had the highest percentage of respondents?

Students, with 52.7% representation. Signup and view all the answers

What is one metric evaluated in inner model analysis?

The coefficient of determination (R2). Signup and view all the answers

What is the total number of responses collected?

A total of 313 responses were obtained. Signup and view all the answers

What does a strong correlation value indicate about an indicator's relationship with itself compared to other variables?

A strong correlation value indicates that the indicator's relationship with itself is stronger than its relationships with other variables. Signup and view all the answers

What is the significance of R2 values in evaluating a structural model?

R2 values assess the explanatory ability of the structural model, indicating the strength of influence on the endogenous variable. Signup and view all the answers

What does an R2 value of 0.50 - 0.75 indicate?

An R2 value of 0.50 - 0.75 indicates a moderate influence of the exogenous variable on the endogenous variable. Signup and view all the answers

Define the effect size (f2) and its significance in structural model evaluation.

Effect size (f2) quantifies the influence of an independent latent variable on a dependent latent variable, indicating its importance. Signup and view all the answers

What correlation value range indicates a small effect size?

A small effect size is indicated by an f2 value greater than 0.02. Signup and view all the answers

What does an R2 value of 0.75 or greater signify?

An R2 value of 0.75 or greater signifies a strong influence of the exogenous variable on the endogenous variable. Signup and view all the answers

How do the correlation values among indicators range from 0.475 to 0.823 contribute to understanding the data?

These correlation values highlight the varying strengths of relationships among indicators, demonstrating their interdependence. Signup and view all the answers

What criterion is used to establish discriminant validity among indicators?

Discriminant validity is established when each indicator's correlation with itself is stronger than its correlation with others. Signup and view all the answers

What is the minimum allowable value for convergent validity indicated by the outer loading?

<blockquote> 0.7 </blockquote> Signup and view all the answers

What does an AVE value greater than 0.50 signify in this context?

It signifies that the variable indicators are valid and suitable for further analysis. Signup and view all the answers

What is the significance of having a composite reliability value greater than 0.60?

It indicates that the variable indicators demonstrate a satisfactory level of reliability. Signup and view all the answers

What CA value indicates high internal consistency among variable indicators?

<blockquote> 0.7 </blockquote> Signup and view all the answers

According to the Fornell-Larcker criteria mentioned, how is discriminant validity assessed?

By comparing the square root of AVE with inter-construct correlations. Signup and view all the answers

Reference to the table indicates which construct had the highest outer loading in the economy category?

EC4 Signup and view all the answers

What conclusion can be drawn about the 'Trust' variable based on its CA and composite reliability values?

The 'Trust' variable has high internal consistency. Signup and view all the answers

What can be inferred about the validity of the 'Sales Promotion' indicator based on its AVE value?

It indicates that the 'Sales Promotion' indicators are valid. Signup and view all the answers

What primary factors influence purchase intention when using the Gojek application, according to Satriadi et al. (2022)?

Trust and risk are the primary factors influencing purchase intention. Signup and view all the answers

In the study concerning Bukalapak.Com, what is the main relationship that was explored to build purchase intention among students?

The study explored the relationship between trust and purchase intention. Signup and view all the answers

What modeling technique is discussed by Hair et al. (2021) and is commonly used for analyzing complex data sets?

Partial Least Squares Structural Equation Modeling (PLS-SEM) is the technique discussed. Signup and view all the answers

According to Wulandari et al. (2021), what methodological considerations are important for assessing the validity and reliability of job satisfaction instruments?

Validity and reliability are crucial considerations for assessing job satisfaction instruments. Signup and view all the answers

What is a key purpose of the research conducted by Edeh et al. (2023) related to PLS-SEM?

The research provides a review and workbook to aid in understanding PLS-SEM. Signup and view all the answers

How does necessity influence purchase intention in social commerce apps?

Necessity increases purchase intention as higher levels of need lead customers to seek out goods or services offered. Signup and view all the answers

What role does reliability play in customer purchase intentions?

Reliability enhances customer purchase intentions by fostering trust in the company's ability to meet service expectations. Signup and view all the answers

In what ways can sales promotion affect customer buying intentions?

Sales promotion can positively influence buying intentions by effectively communicating product benefits and offering attractive deals. Signup and view all the answers

Explain the impact of improved reliability on consumer trust.

Improved reliability bolsters consumer trust, which in turn enhances the connection between purchase intention and actual buying behavior. Signup and view all the answers

What are the three ways sales promotions can attract customers?

Sales promotions can attract customers through push, pull, and a mix of both strategies. Signup and view all the answers

Describe how customer needs impact the use of social commerce applications.

Customer needs drive the utilization of social commerce apps as they seek the closest and most accessible options to fulfill their requirements. Signup and view all the answers

How can service standards affect reliability in social commerce?

Clear service standards improve reliability by guiding service providers in delivering accurate and consistent customer experiences. Signup and view all the answers

What effect do discounts have on customer purchase intentions?

Discounts significantly enhance purchase intentions as they create a perception of increased value, prompting consumers to buy. Signup and view all the answers

Study Notes

Necessity and Purchase Intentions

Higher necessity level correlates positively with purchase intentions in social commerce apps.
Customers use social commerce apps to find nearby locations for needed goods, enhancing buying intent.
Hypothesis (H3) posits that necessity influences purchase intentions.

Reliability in Service

Reliability refers to the consistent performance of services by waitstaff, impacting consumer trust.
Reliability encompasses accurate service delivery, clear standards, and effective use of tools.
Positive relationships between reliability and purchase intention have been observed in previous studies.
Hypothesis (H4) asserts reliability's role in influencing purchase intentions in social commerce apps.

Sales Promotion Strategies

Sales promotion activities aim to showcase benefits and persuade consumers, driving market share.
Effective promotion strategies include push, pull, and hybrid methods to enhance purchasing behavior.
Discounts and price reductions significantly boost customer purchase intentions.

Data Collection and Respondent Characteristics

A total of 313 responses were analyzed for insights on consumer demographics:
- Majority of respondents are women (81.8%).
- Predominantly aged 20-30 years (91.9%).
- Education levels vary, with most having high school or diploma qualifications.
- Respondents primarily identified as students (52.7%).
- Income distribution shows that 39.3% earn under 1 million rupiah monthly.

Outer Model Analysis

Evaluated using criteria like convergent validity (AVE > 0.5) and reliability metrics (CR > 0.6).
All constructs demonstrated validity and reliability, certifying internal consistency.
Discriminant validity confirmed; correlations with self-variables stronger than with others.

Inner Model Analysis

Assessments include the coefficient of determination (R²) indicating explanatory power of the model:
- R² ≥ 0.75 indicates strong influence; 0.50 - 0.75 suggests moderate; 0.25 - 0.49 denotes weak.
Effect size (f²) categorizes influence magnitude: small > 0.02, medium ≥ 0.15, large ≥ 0.35.
PLS Predict utilized for hypothesis and structural model analysis.

Conclusion

Emphasizes the importance of necessity, reliability, and sales promotions in enhancing consumer purchasing intentions in social commerce platforms.
Highlights the rigorous methodology applied in data analysis and model evaluation, ensuring validity and reliability of findings.

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Description

Explore how necessity and reliability impact consumer purchase intentions in social commerce apps. This quiz delves into the relationship between sales promotion strategies and buying behavior, highlighting key hypotheses and findings in the field. Test your knowledge and understanding of these critical concepts in marketing.